|
Marketing Strategy of Siemens s.r.o.
Kubová, Věra ; Halík, Jaroslav (advisor)
Firts chapter describes general characteristics of the controlling company Siemens AG. Second chapter describes the beginning and characteristics of the company Siemens s.r.o. in the Czech Republic. Third chapter describes communication of the Czech company in dependence on the controlling company. Fourth chapter is concerned with the Corporate Responsibility questions and with the environmental politics. The last chapter illustrates the materiality portfolio with the stakeholders' expectations and business impact in the area of corporate responsibility.
|
|
Business environment, commercial and cultural specifics of Austria
Štursová, Eva ; Odehnalová, Jitka (advisor) ; Eklová, Jitka (referee)
The aim of my thesis is to analyze the business environment of Austria, describe economic and political situation of the country, as well as analyze appropriate business behavior while dealing with Austrian partners and to point out cultural differences, which may come across a business entity. The work is thematically divided into five parts. The first part of my work provides a general description of the country and its brief history, which influenced the formation of links to foreign business partners. The second part relates to the business environment, focusing on political, economic, socio-cultural and technological environment. The third part deals with the cultural specifics while focusing on information about cultural dimensions and customs. The fourth part concerns the business etiquette and traits and provides information about specifics of business negotiations in Austria. The last part of this work shows the results of the survey and also includes a case study.
|
|
Czechoslovak-Spanish relations 1945-1975
Vurm, Filip ; Opatrný, Josef (referee) ; Nálevka, Vladimír (advisor)
This study deals with the history of spanish - czechoslovak relations in 1945 - 1975. In this period both countries were on the others sides of Iron curtain which separes two ideological blocks created after WWII. Czechoslovakia, where the soviet influence was strong since 1945, became a communist state after coup in February 1948. Franco's regime in Spain was legitimased with the victory in the civil war over the coalition of republicans, which was dominated by the Communist party of Spain (PCE). Anticommunism was an important part of ideology of Franco' s regime and was used at the beginning of Co Id war for improving the image, which was damaged by colaboration with Axis powers during the WWII. For this reason Spain started to be asylium for exiled anticommunists from Eastem block and enabled them to lead political activities. It was also the case of Czech Zdeněk Formánek and Slovak Jozef Cieker. These two men represented different exile organization and had different points of view about Czechoslovakia. Formánek was defending democratic system of Czechoslovak 1. republic. Cieker was slovak nationalist, who wanted to destroy Czechoslovakia, to create independent Slovakia. This is why they were adversaries. They both died in the 60. when anticommunist exile m Spain had much less importace then before. In...
|
|
Financial Crises and its Consequences in the Czech Republic
Mužík, Martin ; Tichá, Milena (advisor) ; Jirásková, Věra (referee)
The bachelor thesis is focused on the World Financial Crisis issue and its consequences on the Czech Republic economy. The thesis consists of three basic parts. In the first, theoretical part, there is a financial crisis described generally, with the focus on the analysis of economic cycle. In the second part, it is focused on the beginning and development of the USA crisis. The third part is concerned with the consequences of the crisis on the Czech Republic economy in the area of GDP development, foreign trade nad employment and their comparison with the development of the same macroeconomic indexes of the economy in Germany.
|
|
Using Projects to Motivate Students in Mathematics
Složilová, Šárka ; Kubínová, Marie (advisor) ; Dvořák, Petr (referee)
This diploma thesis aims to show the possible use of project teaching in order to motivate pupils to study mathematics. The thesis is interspersed with author's self-reflections which came up during her study of motivation questions, project teaching and above all, the construction of projects. The content is divided into five parts. The first of them follows the author's motivation to write this thesis. Second chapter is theoretical; it is concerned with the psychological and didactical point of view on pupils' motivation to study. Third chapter deals with projects. In this chapter, a development of the project method is described, the basic notions are defined, the applicability of projects is analysed from the point of view of new approaches to motivate pupils and the project teaching is characterised as a specific educational theory. The fourth chapter contains a general description of planning and construction of projects in mathematics, an analysis of author's primary projects in comparison with her new knowledge and a new project creation detailed process. Fifth chapter gives information about the Czech education reforms, about the fundamental themes of RVP ZV (General educational programme for elementary school) and about the use of project teaching in school educational programmes. Powered by TCPDF...
|
|
American Foreign Policy in Cambodia and the Rise of Khmer Rouge
Sommerová, Gabriela ; Bečka, Jan (advisor) ; Litera, Bohuslav (referee)
Gabriela Sommerová Americká politika v Kambodži a vzestup Rudých Khmerů U.S. Policy in Cambodia and the Rise of the Khmer Rouge Abstract Following the outbreak of the Cold War, the United States of America established strong ties with Cambodia in order to prevent the spread of communism in Indochina. The U.S. policy in Cambodia significantly influenced the internal development of Cambodia and contributed to the rise of the Khmer Rouge, one of the most atrocious regimes in modern history. This thesis, "U.S. Policy in Cambodia and the Rise of the Khmer Rouge", deals with U.S.-Cambodian relations and their development between 1963-1973. It focuses on U.S. aid in Cambodia, the evolution of U.S.-Cambodia diplomatic relations, U.S. participation in the overthrow of the Cambodian head of state, and U.S. military operations in Cambodia during the Vietnam War. Through historical analysis of significant milestones in the United States' and Cambodia's common history, this thesis evaluates the legitimacy of the United States' policy in Cambodia with regard to political development in Cambodia. The aim of the thesis is to compare the ways in which U.S. and Cambodian foreign policy of the 1960s and 1970s influenced the internal development of Cambodia and enabled the Khmer Rouge to seize power.
|
|
Impact of the crisis on the real estate market in the region of Prague and changes in the acting of partners
Kračún, Marek ; Postler, Milan (advisor) ; Melichar, Jan (referee)
The thesis deals with the impacts of the financial crisis in the region of Prague and with the analysis of the acting of partners. The first theoretical part depicts the emergence and the course of the world financial crisis, its economic, political and social impacts in the worlds and in the Czech Republic, marketing segmentation, division of clients into groups and description of real estate market in the region of Prague. The second, practical part analyses the impacts of the outcomes of the crisis on the real estate maket, change in the acting of partners on the real estate market in the region of Prague and proposal for improvement in the future.
|
|
Nationalization processes in Czechoslovakia 1945-1946
Kučerová, Alice ; Stellner, František (advisor) ; Szobi, Pavel (referee)
In my bachelor work I shall address the situation of Czechoslovakia in the years of 1945 -- 1948 with focus on nationalization processes. In the first part I will outline the difficult political situation in the post-war time, the rise of National Front and the the slow accession of communists to the power, culminating in February 1948. I shall also point out the reasons which reorientated czechoslovakian foreign policy towards the SSSR. In the second part I focused on Beneš decrees, especially nationalization decrees. I shall also metion those that led to the punishment of Germans, Hungarians, traitors and collaborators. Furthermore, I will analyze decrees that led to nationalization of key industry, joint-stock banks and insurance companies. I will focus not only on their statutory texts and their discussion by the government, but also their economic and social effects. The aim of this work is to analyze nationalization decrees to the reader,since they are documents that influenced course of events in Czechoslovakia for the next fifty years.
|
|
Sajat'-Nova. The golden age of Armenian troubadour lyrics
Kohoutková, Petra ; Palek, Bohumil (advisor) ; Vrhel, František (referee)
The goal of this dissertation is to approach the phenomenon of Armenian troubadour lyric poetry as such through a monograph on the poet Sayat' Nova and to introduce him in a European context, i.e. mainly in the light of the traditions of southern France. I have tried to show that the Caucasus region is far from being a region deserving only the marginal interest of researchers. To the contrary, its relative isolation on the one hand and the constant blending of cultures and the emergence of syncretic traditions on the other hand make the Caucasus a fountainhead of topics not only for ethnologists and folklorists, but also for linguists and political scientists. Caucasian troubadour lyric poetry developed in a somewhat different spirit and in a different form from its West European counterparts, but there are far more features in common than it might seem at first glance. In the opinion of many researchers, the troubadours of Provence (minstrels oflove) were influenced by Arabian love poetry that they encountered in Spain and during the Crusades to the Orient. Armenian ash ugh lyric poetry (ashugh is a synonym for troubadour) can also be shown to have developed under the strong influence of Persian as well as Arabian poetry. Armenian folk art tended to take its inspiration . more from local traditions, and...
|
|
ASEAN: differentiation of membership countries and the perspectives of this integration
Balúnová, Sláva ; Hnát, Pavel (advisor) ; Stuchlíková, Zuzana (referee)
This thesis deals with the study of governance of each membership country on the basis of indicators and also describes how effective governance affects the overall development of ASEAN integration. The first part describes the political and economic development in ASEAN and it explains the concept of governance and then applies them to each membership state and compares them with each other. The second chapter describes the current situation in each country of ASEAN, focuses on governance and makes suggestions for improving the quality of governance. The last section is focused on the ASEAN in general- the creation, development and institutions in order to determine the extent of the importance of the right governance for the future development of this integration.
|
guest ::
