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Viral and Guerilla Marketing in Culture
Moudrá, Martina ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
Master´s thesis Viral and Guerilla Marketing in Culture rises on the definiton of viral marketing as a way of spreading information and guerilla marketing as an attitude. Viral spreading of the information is as old as the advertisment itself but new media provided another dimension and context. For art viral and guerilla marketing represent utilized capacity as culture can take advantage of its viral character (spreading) and guerilla character (fight for a better world, surprise moment, search for new ways of promotion). Basic statement of this thesis is that cultural organizations do not trade on the potential of viral and guerilla marketing. The statement was confirmed by analysing the audience of arts, specifics of arts marketing compared to the marketing of goods, defining viral´s and guerilla´s strong points and weaknesses, activation of the public space in favor of arts and in last but not least analysing of the case studies and research of knowledge and usage of viral marketing in Czech arts organizations.
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Covering HR solutions in small and mid-size companies
Pravdová, Helena ; Žid, Norbert (advisor) ; Houfková, Michaela (referee)
This diploma thesis covering HR solutions in small and mid-size companies, involving generic characteristics of human resource coordination and its development. In focus to software possibilities covering this topic, including SW assessment base on gathered informations about small and mid-size companies and their management processes. My study is composed into six major parts (introduction to the topic, current trends, description and presentation of researched sector, contemporary software implementations and abilities, analysis of highlighted application, case study). In the Chapter II, beginning of HR and its development as stand alone branch of economy science is explained, and pointed to it's current state. Next chapter features the whole scale of HR in relation to this research. The core of this research is covered in fourth, fifth and sixth chapter, where the assessment of HRIS is made according to demonstration company specifics. Final choice is based on analysis of gathered specifications of each HRIS, according to requirements stated by each company.
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Culture in Postmodern Society
KUČEROVÁ, Radka
The paper aims at giving analytic picture of postmodern culture in its various demonstrations in mass society and in its influence upon man{\crq}s individuality and their lifestyle.The beginning of the paper deals with terminology and with description of the western culture development. The main part of the paper analyses (gradual compilation) main works of important authors with various views and approaches (G. Lipovetsky, M. Maffesoli, Z. Bauman). An interesting contribution to this topic represents futurological vision of A. and H. Tofflers spouses, who describe mankind development and creation of new forms of democracy. The last chapter deals with comparing the similarities and the differences between the works of the above mentioned authors.
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Economic and controlling model in company Logos a.s.
Mazurek, Martin ; Mikovcová, Hana (advisor) ; Eisler, Jan (referee)
In my thesis I set up two main targets. First was the complete description of an economic and controlling model in a successful company Logos a.s., second was analysis and the definition of strong and weak parts of that model. In addition to that, I suggested several changes and modifications dealing with identified weaknesses and minimizing threats to the described economic model. In a theoretical part of the thesis, based on studies of a scientific literature, I characterized theoretical frame to related problems, which I later tried to solve in a practical part my work. I defined controlling and what problems it is exactly trying to cope with. After that I mentioned information about controlling implementation into the company. The end of the theoretical part was about planning, budgeting and managing of the company and its projects. In the practical part of the thesis I first identified reasons and aims for the implementation of a new economic and controlling model into Logos a.s., consequently describing the model in detail. Then, based on methodology of SWOT analysis and brainstorming during meetings with company managers, I identified strong and weak parts of the whole model. In the final part of the thesis I suggested implementing several improvements trying to eliminate identified weaknesses and threats of the economic model.
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The reflection of the Hungarian post-war reality in the novels of Hungarian female authors
Kúnová, Barbara ; Kolmanová, Simona (advisor) ; Chmel, Rudolf (referee)
This thesis entitled "The reflection of the Hungarian post-war reality in the novels of Hungarian female authors" presents an analysis of the post-war Hungarian female novels in the light of the depiction of the actual social reality. Three main writers of this period have been chosen for further examination: Magda Szabó (1917-2007), Anna Jókai (born 1932) and Erzsébet Galgóczi (1930-1989). This work focuses mainly on their most significant pieces. At the same time, the thesis includes a study of the previous literary era and its impact on the period in question, especially their very immediate predecessor, writer Margit Kaffka (1880-1918). In this regard, a more detailed analyses of the literary work of Magda Szabó has been provided, since she is the writer whose production most notably continues the realistic tradition. In addition, it was necessary to define the topic by temporal aspect as well, as the specific circumstances of the communist dictatorship between the years 1949-1989 had crucially influenced the whole society including culture. The final part is dedicated to the issue of female literature and problematics of such a concept. The conclusion is rather ambiguos. The feminist theories and mainly the recent gender studies represent a very strong advocacy of a separate category of female...
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The support of education and employability of Roma population in the Czech Republic
Martincová, Romana ; Kopecký, Martin (advisor) ; Růžanská, Hana (referee)
This bachelor thesis addresses the current Roma population from an educational and employment perspective and also investigates specific tools to address these two key topics. The thesis begins with a chapter on the history of Roma from which an improved comprehension of the current educational and employment situation can be derived. To present the critical points in the education I focus on aspects of educational differences, individual levels of the school system and tools, that eliminate the formation of these differences. Education of adults Roma is provided by the government and non-profit organizations are instrumental tools for improving the employment competitiveness of Roma. Integration of Roma in the workplace support the active politics of the employer and also specific projects of independent non-profit organizations. The activities, with the goal of supporting Roma in both education and employement, is the topic of the last chapter. From the selected projects, the key principles regarding their effectiveness are investigated and they are: the scope of national politics, local partnership, involvement of Roma themselves, mutual goals settings, synergy of activities and an essential individual involvement.
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Investigation of strong electron correlations in impurity models using diaquamatic methods
Augustinský, Pavel
Nazev prace: Studium silnych elektronovych korelaci v primesovych mode- lech pomoci diagrarnatickych metod Autor: Pavel Augustinsky Katedra: Ijstav teoreticke fyziky Vedouci diplomove prace: Prof. RNDr. Vaclav Janis, DrSc., FZU AVCR e-mail vedouciho: janis@fzu.cz Abstrakt: V teto praci studujeme kvantove rnodely interagujicich elektronu a vysledky pouzivame na Andersonuv model jedne primesi. V prvni casti uva- dime souhrn pouzitych metod. Jsou to predevsim diagramaticka poruchova teorie a z ni vychazejici Dysonova rovnice, Betheho-Salpeterovy rovnice a Schwingerova-Dysonova rovnice. Dale rozebirame nekolik bezne pouzivanych priblizeni vychazejicich z diagramaticke poruchove teorie. Hartreeho priblizeni, priblizeni nahodnych fazi (RPA), priblizeni matice prechodu (TMA)j pribli- zeni stinene interakce a priblizeni fluktuujici vymeny (FLEX). Ta vsak z ruz- nych duvodu selhavaji pri popisu Andersonova modelu v rezimu silne vazby. V posledni casti \^ybudujerne metodu zalozenou na takzvane parketove rovnici, ktera dava pro Andersonuv model kvalitativne spravne \orsledky jak v rezimu slabe, tak silne vazby. Kondova energeticka skala spoctena na jejim zaklade je v pomerne dobrern souhlasu s exaktnim vysledkem a numericke feseni ukazuje vznik takzvanych satelitnich pasu v hustote stavu. Klicova slova: Feynmanovy...
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The regional integration in Africa-chosen aspects
Bednárová, Ľudmila ; Černá, Iveta (advisor) ; Taušer, Josef (referee)
Disintegration of colonial system during the period of 1960s enabled the emergence of a group of developing countries, that broke out from political addiction and started independent operation. In the region of African countries the decolonisation was rounded out in the 1960 when the first african regional integrations were established. The aim of this bachelor thesis is to analyze the development of African regionalism (its chosen aspects), as well as other coherent agreements of cooperation. The thesis focuses on the answers to ulterior questions: Is it possible for Africa to get over huge economic and social backwardness? How did the African regionalism develop in substantially different parts of this continent? What are the results of economic cooperation between EU and Africa? The first chapter explains general social, cultural and political background of regionalism in Africa. The second chapter outlines the evolution of relations among the states of Africa and EU, examined on the basis of small steps in signing the agreements. The third chapter deals with the effectual formation of regionalism in Africa. The fourth chapter demonstrates the differences in approaches to regional integration in different parts of African region. This part compares two regional integrations and EU's attitude towards cooperation with them. The final chapter proposes the possible solutions of the most burning problems in Africa, through the conjoint process or with the help of the developed countries.
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Czechoslovak-Israelis realtions in years 1948-1953
Hurt, Tomáš ; Soběhart, Radek (advisor) ; Chalupecký, Petr (referee)
The master thesis discusses Czechoslovak-Israelis relations in years 1948 -- 1953. The paper describes a wobble in Czechoslovak foreign policy, which initially diplomatically and materially supported the formation of State Israel in post-war years and in a period closely after the communistic putsch in the Czechoslovak republic. Later, the relation between states was described like unfriendly. The paper attends the particular aspects of declining cooperation -- questions of emigration, ordnance supply, diplomatically relations and pressure of political trials to correlation. In fine, it could be resume that the Czechoslovak republic turned its traditional policy of friendship to Jews at Soviet commands. Czechoslovakia brought in elements of anti-Semitism and anti-Zionism to interrelationship. The paper ends in the year 1953, when the hostile relations between both states were accomplished.
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Development of the European Security and Defence Identity (Perspectives of Cooperation between EU and NATO)
Šibík, Milan ; Dubský, Zbyněk (advisor) ; Matějka, Zdeněk (referee)
This master thesis deals with the topic of the European security and examines its development from the end of the Second World War. Single development stages are analyzed, with an increased attention paid to the Western European Union in the first part. Further the thesis explains the formation of the Common Foreign and Security policy, its development in particular primary documents on the EU, its major actors and tools and than the gradual emergence of the European security and defence policy. The recent EU operations are described as well. The entire thesis reflects the relations between the European Union and the North Atlantic Treaty. Various legal, political and practical conflicts and difficulties arising from these relations are analyzed in detail. A significant part of this thesis focuses on the national positions of the selected countries regarding the European security.
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