|
Strategy of brand Vichy with focus on a czech market.
Srnka, Karel ; Postler, Milan (advisor)
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main theme is analysis of current position of Vichy on the dermocosmetics market in the Czech Republic and proposals for its improvement. In the first charter is the reader present into marketing, brand and it's importance in marketing. In this charter such terms like image, insight, value and elements of brand. Second charter, which is dealing with strategies of brand governing, is followed by citer free, where all the parts of marketing and communication mix are described in detail. The practical part begins with fourth charter, that subsequently describes L'Oréal as a company, its history and structure and the structure of active cosmetics division. This chapter also describes history of brand Vichy and it's re-launch in the year of 2009. Fifth chapter goes further with description and focuses on concrete situation on the dermocosmetics market and introduces the biggest competitors. It also shows activities of brand on particular parts of marketing and communication mix. This description is the base for last chapter. That shows concrete recommendations that should be considered to better the brand strategy. This recommendations are sketched once again on parts of marketing and communication mix. Thesis is ended up with conclusion, in which the most important findings are highlighted.
|
|
Process of the Chilean pensionary reform in 1981 and its consequences
Brabec, Petr ; Szobi, Pavel (advisor) ; Fabianková, Klára (referee)
This thesis deals with the preparation and the implication of the pensionary reform in Chile in 1981. That reform led to the transition from the PAYG system to the capital system. I have focused on the process of the implication of establishing the new capital system in Chile, during the autoritative regime era, its function in detail and economic impacts. I analyze the financing of the transition, political and economical risks, developement of the new pensionary system in the 80s and the beginning of the 90s and the impacts on the present Chile. The main benefits of my thesis is summarising the available data about the pensionary reform in Chile and ensuing analysis of them in the Czech language.
|
|
Analysis of the balance of payment of the Czech Republic in a long term horizon - chosen problems
Martincová, Tereza ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
This bachelor work focuses on a theoretical approach to the balance of payments in the first part, particularly on a definition of the balance of payments, structure of the balance of payment and last but not least it deals with a choice of a suitable balance of balance of payments for assessing the external economic stability. Second, practical part is devoted to a development of individual items of the balance of payments between 2000-2007 and evaluates the balance of payments as a whole. The third part reports on the influence of direct investments on the balance of payments and rates teritorial, structural and branch orientation of foreign direct investment in the Czech Republic and czech investment abroad. In this part, there is also very briefly mentioned the influence of the exchange rate of the Czech Crown onto the balance of payments and evolution of the Czech Crown since its begining.
|
|
Comparison of investment attractiveness between Pardubický region and Královéhradecký region
Tůma, Marek ; Váňa, Daniel (advisor) ; Tajovský, Ladislav (referee)
The topic of the thesis "Comparison of investment attractiveness between Pardubický region and Královéhradecký region" is question of foreign direct investments and investment attractiveness. First theoretical part deals with general question of foreign investments, forms of investments, positive and negative effects of investments, the last part is concentrated on CzechInvest agency and investment incentives. Second practical part is focused on analysis of investment attractiveness in Pardubický region and Královéhradecký region. Investment attractiveness analysis is transferred from international to regional level. The main objective of this thesis is confrontation of investments into the secondary industry between mentioned regions from 1998 (beginning of the providing of investment incentives) to 2007 and figure out which of them is more attractive for investors in considering where to locate their investments. The reasons and sphere of differences follow at the end of the thesis.
|
|
Czechoslovak diplomat Robert Flieder
Brejcha, Miroslav ; Kuklík jun., Jan (referee) ; Čechurová, Jana (advisor)
Robert Flieder ranked among the czechoslovakien diplomats, which took part on establishment on Czechoslovakien diplomacy. After his study in the Faculty of Law in Prague he became his carier as official on Prague municipal authorities, during it he try to habilitate in the Charles Univerzity. At the end of the first World war he become the Secretary of Czech association in Wien. After the establishment of the independent Czechoslovakia he took part in the likvidation ofunion with Austrian-Hungrian Empire. After that he entered diplomatic service. During his diplomatic carier he worked as a czechoslovakien Ambassador in Switzerland (1921 - 1924), in Poland (1924-1927), in Sweden, in Norway and Litvuania (1927-1930), in Yugoslavia (1930-1933) and in Spain and Portugal (1935-1937). After his return to Prague he become the head of the legal department in the Ministry of Foreign Affaires. After German occupation he was entrusted with liquidation of the Ministry. After that in 1941 he was sent to retirement. For his resistence activity he was sent before the end of the war to prison., he was taken iIl and for the healthy reasons he didnt return back after the war to active servi ce. After the year 1948 he was oppressed and was not permited actively worked. This sigmatized the end of his life.
|
|
Forms and outcomes of cross border cooperation of microregions Šumava-West and ?Nationalparkgemeinden Bayerischer Wald?
HLAVÍNOVÁ, Pavlína
The name of the thesis is ?Forms and outcomes of cross border cooperation of microregions Šumava-West and ?Nationalparkgemeinden Bayerischer Wald?. The objective of the thesis is to classify forms of cross border cooperation in aforementioned regions, map the development of the cooperation from the beginning of the collaboration and target at projects related to marketing and promotion. Furthermore, the thesis also deals with major benefits to particular community members. The elaboration of the thesis will be preceded by the study of technical literature. Moreover, a literary research referring to the issue (region, cross border cooperation, region development organizations) will be worked out. The practical part will be aimed to cover the study of development strategy of Microregion Šumava-West, particular projects and cross border cooperation. The final part of the thesis will present meeting the thesis?s objectives.
|
|
Dramaturgy as skill of adventure pedagogue
KABELE, Jaroslav
The dissertation primarily deals with dramaturgy of experience pedagogy and application beside that as well. The experience pedagogy and main temrs as experince and sklill is described at the beginning of dessertation. It continues with description of dramaturgy itself, kinds and general view of dramaturgy, term definiton in pedagogical context. The third part conserns directly to dramaturgy inside the experience pedagogy. There are also dicribed leisure activities, education by an expirience,. Chapter continues then the basic dividing of dramaturgy, dramaturgy wave, arc and reflection. The next part of dissertation is about employment of dramaturgy beside dramaturgy of experience. The final topic is about how to use dramaturgy in education.
|
|
Beginnings and Progression of Nursing Education in Hradec Králové
Replyuk, Alla ; Kutnohorská, Jana (advisor) ; Smolejová, Iva (referee) ; Rybářová, Marie (referee)
This Bachelor's work shows the historical progression of nursing education in Hradec Králové. Regard with development of it from first to present days. Deal with instrumentality of Christian friaries both in the world and in our country, their influence over progress of nursing schools and contribution of historical personalities of the world and Czech nursing. My aim was to describe beginnings and development of nursing education in Hradec Králové from church congregations to present days of Secondary nursing school.
|
|
The important figures of the French philology of Brno from the beginning up to now
KOUŘILOVÁ, Iva
This bachelor thesis deals with important persons of French philology of Brno from the beginning up to now and especially with one particular person - Otakar Novák. The work is divided into two parts. The first part describes the life and work of Otakar Novák before he started to work as a teacher at the university in Brno. The second part then describes his life and work since the beginning of his work in Brno until his death. Otakar Novák was born on 28 December 1905 in Vienna. He studied Czech and French language and literature at the university in Brno. Since 1946 he worked as an assistant at Charles University in Prague. In 1952 he was moved to Brno, where he worked until the end of his career. Besides being great teacher, he was lecturer at many conferences in Czechoslovakia and abroad, he has published seven books and dozens of articles, reports and reviews of French literature in particular and many forewords and afterwords to classics works of French literature. In 1969 he was elected chairman of the Circle of modern philologists and in 1964 was appointed professor of history of French literature. Otakar Novák was at the time the central figure of Romance studies of Brno and decisively contributed to its development in the area of French literary history, and helped her maintain an internationally comparable level.
|
|
Implementation of the cars sales supporting programme in Opel company
Kočí, Pavel ; Vávra, Oldřich (advisor) ; Doležal, Jiří (referee)
The topic of this master's thesis is implementation of the Opel Partner programme as new cars sales support of the importer Opel. Introductory theoretical part of this thesis is at first focused on explanation of marketing concepts and tools, that are in praxis very closely related to the Opel Partner programme. Next theoretical part concerns european automotive market and more detailly Czech and Slovak automotive markets with greater focus on Opel brand. Practical part of this thesis is fully concerned to Opel Partner programme. At the beginning, the programme is detailly introduced and the entire proces of it's working is described. In the next parts of practical section, there is detailed sales analysis and analysis of other followed indexes of the programme. After that selected marketing activities realized for sales support are evaluated. Final part of this thesis focuses on own recommendations how to enhance effectiveness of the programme.
|
guest ::
