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The concept and implementation of the Code of Ethics for Linet s.r.o.
Balková, Eva ; Beroušek, Petr (advisor) ; Džbánková, Zuzana (referee)
The thesis is practically oriented and leading to design and implementation of the Code of Ethics and ethical policy into the organization. In the theoretical section the concepts of human resource management and ethics are explained. The practical part consists of a survey about the ethic behavior in the organization and of the results of a survey. Based on the results there is a concept of Code of Ethics for the surveyed organization.
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Ethical and moral aspects of business in Czech Republic
Protivová, Eva ; Gabriel, Karel (advisor) ; Čaník, Petr (referee)
The thesis deals with theme of morality and ethics, especially in business area. Theoretical part describes methods and instruments of integration of ethics into business. Practical part consists of three parts. First part is focused on evaluation of Czech business environment from ethical point of view. In second part author describes results of her survey, which examines primarily ethics code issues. Final part is concentrated on description of small company's business practices and on stakeholder analysis.
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The legal regulation of auditing in the Czech republic and the international harmonization process
Ciprovská, Jana ; Roubíčková, Jaroslava (advisor) ; Černý, Václav (referee)
The thesis describes law relating to auditors and audit services in the Czech republic. It consists of five chapters. The first one defines the audit, goes through its history, development, and lists the main goals it should fulfill. The second chapter deals with ethics of the audit profession. The rules are mainly covered by the ethics code which sets the basic principles all auditors are obliged to respect and follow. Various circumstances threatening these principles and settings that auditors might find themselves in are detailed there. The third chapter deals with the historical development of law relevant to audit services from 1989 to present. There is also defined which accounting entities are supposed to have their financial statements checked by an auditor in this chapter. The fourth chapter covers the up-to-date subject of implementation of the directive 2006/43/EC of the European Parliament and of the Council by the act no. 93/2009, on Auditors. The structure of the chapter follows the aforementioned act and its subchapters correspond to the act's titles. The last chapter lists the professional regulations the auditors are obliged to comply. This includes especially the International standards on auditing issued by the International Auditing and Assurance Standards Board. The end of the chapter addresses the project for increasing comprehensibility of international standards on auditing and ensuring its uniform administration.
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Ethic problems of the audit profession
Svobodová, Eliška ; Králíček, Vladimír (advisor) ; Kárník, Jan (referee)
The work deals with ethic porblems of audit profession and their violations. It focus on the definition of the ethical rules in the normative sources. It analyzes accounting scandals in the U.S. at the turn of the 20th and 21 century and their impact. Finally, it discusses the Sarbanes-Oxley Act of 2002, as an main effect of these scandals.
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Etické principy v malém podniku
Protivová, Eva ; Kučerová, Libuše (advisor) ; Čaník, Petr (referee)
Tématika podnikatelské etiky je v současnosti velice diskutovaná nejen ve světě, ale i v České Republice. Hlavní snahou etiky v podnikání je začlenění etických zásad do podnikání za účelem zlepšení podnikatelské praxe a všech aktivit s ní souvisejících. Nejčastěji používaným a základním nástrojem implementace etiky do podnikání je etický kodex, který je písemným vyjádřením zásad slušného jednání dodržovaných podnikem vůčí jeho okolí.
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Corporate culture
Jurečka, Pavel ; Srpová, Jitka (advisor) ; Tomková, Eva (referee)
Presented thesis describes theme "Corporate culture" in business organization. It gives the overview of theoretical approaches of different authors about points at issue corporate culture. In thesis are depicted topics such as factors of direction and control, motivation and organizational structure. It narrates the way from identity to image of business organization. Practical part is devoted to analysis of corporate culture in organization WEBCOM-AXPERIENCE a.s. and the main aim is to suggest precautions, which will better contribute to accomplishing the organizational long-range goals.
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Ethics in Marketing Communications
Pešek, Ondřej ; Černá, Jitka (advisor) ; Koudelka, Jan (referee)
The thesis focuses on new marketing communication techniques. Their appearance is triggered mainly by technological progress and consumers' immunity to existing methods. Despite business ethics being part of commercial activities of majority of companies and business activities, not seldom do these upcoming and non-standard methods cross the boundaries of law and ethics. This business ethics has institutionalized itself into ethics codes. The thesis provides insight into the issue of the system of legal regulations of advertising in the Czech Republic. The regulation of ethics is executed by "Rada pro reklamu" as so-called self-regulation. The bodies of "RPR", its activity and also the "Code" and its practical application are detailed. The regulation of ethics concerning Public Relations is also involved. Trends are illustrated by many examples from real life.
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Corporate governance in banks
Bindasová, Daniela ; Bakulová, Stanislava (advisor) ; Janda, Karel (referee)
Diplomová práce pojednává o problematice corporate governance, a to v rovině obecné, aplikované na obchodní společnosti v České republice, v dalších částech v rovině konkrétní, aplikované na bankovní subjekty. Jádro práce je tvořeno 2 částmi - statí právní rámec corporate governance a statí společensko - etický rámec corporate governance. Cílem práce je shrnout všechny součásti problematiky a poskytnout ucelený náhled na jejich realizace v praxi.
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Etika v podnikání
Dlouhá, Markéta ; Švarc, Zbyněk (advisor) ; Hertl, Radim (referee)
Tato diplomová práce je zaměřena na etiku a etické chování firem v České republice. Soustředí se především na vymezení a zmapování důležitých pojmů v dnešním podnikatelském prostředí jako je podnikatelská etika a společenská odpovědnost firem. Tato práce má za cíl nastínit a zhodnotit metody a nástroje používané při implementaci etického chování do podnikání. Snaží se přesvědčit firmy, které se pohybují v českém podnikatelském prostředí, aby přijaly a aktivně používaly etické kodexy, kterými by se mohli manažeři a zaměstnanci firmy řídit.
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Corporate Culture in Inspekta PLC
Kleckerová, Lucie ; Mertlíková, Františka (advisor) ; Mišovská, Soňa (referee)
Práce se věnuje zmapování firemní kultury ve společnosti Inspekta a.s. Úvod práce se zabývá teoretickým rozborem pojmu firemní kultura z několika hledisek. Hlavní část práce se věnuje samotné kultuře ve společnosti Inspekta, která v době sepisování práce procházela fúzí s nadnárodní společností Bureau Veritas. To umožnilo srovnat firemní kulturu v původně české společnosti se společností s tradicí pocházející z Francie.
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