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Analysis of Crisis Communication in Retail Chains
Pralovszká, Sára ; Ivan, Michal (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on an analysis of crisis communication in food retail chains, using pragmatic linguistic methods. In the theoretical part I deal with speech acts theory from the viewpoint of John L. Austin and Emile Benveniste, Grice's Cooperative Principles and the Theory of Argumentation. I use all these methods in analyzing press releases published by retail chains in the case of a negative food affair. I am therefore interested in the way those linguistic tools are used by the authors in the press releases in order to communicate most effectively in a time of crisis, so as to prevent the loss of either costumers or the good name of the company. I will also focus on the most frequent mistakes made by the authors of press releases. The aim of my thesis is to find out whether it is possible to find some repetitive mechanisms used in the communication of different crisis topics. The main hypothesis is that although there are different crisis situations which need to be communicated, communication methods used in individual press releases are similar and they often recur. Key words: pragmatics, speech acts, cooperative principles, argumentation, crisis communication, food affair, press release.
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Crisis argumentation during the press conferencies of government by using grice's maxims
Březinová, Markéta ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Submitted bachelor thesis focuses on the crisis communication in politics and on Grice's maxims applied there. In its theoretical part the thesis analyses the terms crisis and crisis communication. It sets the criteria on which the recognition of crisis is based, as well as it offers theories on how one should create and use arguments in these particular situations. Besides that, the thesis also evaluates general argumentation skills used by politicians during unfavourable times and compare them with principles Paul Grice defined as the base for successful communication. The theoretical part hence furthermore describes Grice's maxims, as well as it monitors Czech politics in selected period and necessary context. Second part of the thesis uses semiotic analysis to examine press conference speeches of selected politicians during the government crisis in March and April 2012 and searches for Grice's maxims used there. It also notices the use of language and the character reflection in their speech. With all that, the thesis fills in the gap in Czech literature focused on effective crisis communication in politics.
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Communication Strategies of the Prague State Opera House 2010/2011
Hädler, Victoria ; Halada, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis "The communication strategies of the Prague State Opera House between the years 2010/2011 deals with the advertising tools by which this institution presents itself to the public. This topic is brought into a larger context of the field of art marketing and its current situation in our country and abroad. It deals with the specific features of the "theatre"market and the narrow target audience. It encompasses an analysis of the negative and positive aspects of the applied advertising techniques and comes up with new solutions with regard to the new trends in communication. The Prague State Opera house is an important part of the cultural riches of the Czech Republic and its present unstable situation is a result of the current bad positioning and the global cultural situation of today's modern society. The fundamental element of this dissertation is the description and analysis of the crisis management of the State Opera Prague and the description of its subsequent union with the National Theatre. The dissertation furthermore pinpoints the funding of cultural institutions in Czech Republic and the growing trend to achieve financial self sufficiency. The conclusion deals with the overall efficacy of the chosen communicational mode and furthermore contains the evaluation of the...
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Spin Doctoring - analysis of persuasive techniques of manipulation with public opinion
Vozková, Markéta ; Švantner, Martin (advisor) ; Kladný, Tomáš (referee)
The aim of this paper is to present a critical reflexive analysis of spin doctoring in the Euro-Atlantic area. We aim to determine whether a spin doctor use the knowledge of semiotics, media studies, public relations, political communication and rhetoric for the practice of crisis communications. This text puts this kind of manipulative communication into historical perspective and monitors its application in social communication of contemporary Western society. With the support of current thinking on this persuasive communication, we would like to explore various methods and techniques of spin doctoring. We try to identify and analyse various sign systems, specific channels and media that are used in the practice of spin doctoring. We attempt a comparison of these communication channels in relation to the effectiveness of the persuasion. We focus on the era of new media (last 20 years) and the consequences of these developmental processes, and effects on the agenda of media (problem of agenda setting). The subject of our interest is also the influence of increasing number of people who have access to World Wide Web. We study individuals' participation in the democratic process. We believe that the advent of new media caused a reconfiguration of participation in democracy, but we think, that new...
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Communication in Organizations
Tomíčková, Marta ; Šnýdrová, Ivana (advisor) ; Kopecký, Martin (referee)
6 Abstract This thesis aims to offer a comprehensive view of corporate communication while emphasizing its importance for everyday life of corporations and achievement of their strategic targets. The thesis introduces potential interpretations of corporate communication with the main focus on key moments of corporate communication as well as on consequences non-effective communication has on employee satisfaction and their life in the corporation. In the thesis I opted for the method of compilation and comparison of professional literature along with expert interviews which reveal the quality of internal communication in two selected corporations and prove one-sided view of communication inside corporations. The first part of the thesis provides a detailed look at characteristics of individual communication forms, knowledge of these characteristics being the cornerstone of further research in corporate communication. Besides, this part also describes the principles of active listening, a skill which is frequently omitted from the communication skill list. The second part deals with potential interpretations and divisions of corporate communication in professional literature and offers a thorough account of internal communication and its individual aspects. The following part looks at communication between...
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Analysis of Volkswagen's crisis communication in the Czech Republic
Hynek, Tomáš ; Postler, Milan (advisor) ; Vomočil, Marek (referee)
This master thesis deals with analysis of crisis communication of the Volkswagen Group in the Czech Republic and its presentation in media. The theoretical part presents particular components of public relations and the crisis communication and its rules as a part of them. Then some basic principles in media analysis and marketing research are presented. The practical part starts with an in-depth overview of the emission scandal as a crisis situation for Volkswagen with an analysis of selected PR components impact of several indicators and also analysis of the media picture of the company. The research focuses on customer s attitude towards the emissions issue and VW s reaction. Finally the SWOT analysis is assembled and on its basis the solution for post-crisis communication is offerred.
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Crisis communication
Štofčíková, Viera ; Zeman, Jiří (advisor) ; Grigerová, Laura (referee)
The purpose of this dissertation is to prove the importance of crisis communication and to evaluate the performance of the selected airline company on Facebook in relation to the benchmark of the industry. The theoretical component of the dissertation divulges in the definition of communication and its related processes, while emphasizing mass communication and its changes in regards to the development of new technologies. Furthermore, the study also describes crisis communication, its various uses and principles. The practical component gives a brief overview of social media platforms - with a particular focus on Facebook - within which the recommendations of how to manage crisis situations on the aforementioned platform are listed. By following those recommendations, commendable management of crisis communication will be shown with the example of the given airline.
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The role of crisis management in the reorganization of the company MSV Metal Studénka, a.s.
Lonk, David ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
The aim of the thesis is to describe the methods of crisis management and their application on the particular company, which was saved from bankruptcy due to effective crisis management. The theoretical part explains the concepts related to the crisis management using knowledge from both domestic and foreign specialized literature. The practical part applies the theoretical knowledge on the selected company. The brief description of the company is supplemented by its economic situation and description of steps that were made by the crisis management. These steps are analyzed and evaluated in the final part of the thesis.
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Krizová komunikace na sociální síti Facebook
Stránská, Adriana ; Stříteský, Václav (advisor) ; Špačková, Jana (referee)
The aim of the following thesis was to create a set of principles for crisis communication on Facebook. Presence in social media has become a standard part of any promotional mix. However, not every company fully recognizes the advantages and drawbacks of this tool. Once something goes wrong, the reputation of a company can be seriously endangered. The potential harm grows, when dealing with the issue is presented publicly. The thesis provides an analysis of how the emergence of social media changed the classical PR and a theoretical frame for a company's communication in case of negative publicity. In the analytical part two surveys were conducted, one within consumers to analyze their attitude towards making complaints on Facebook and the other one with social media experts by discussing their experience and opinions on this issue. Based on these findings, a set of 10 recommendations for crises on Facebook were formulated.
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The Relevance of the Telephonic Crisis Intervention
SECHOVEC, Libor
The whole work deals with problems of crisis intervention concentrated on a specific area of working place in the telephone line of confidence. This work includes the theory concerning our theme, from the general characteristics of crises to crisis intervention. Further it engages in the telephonic crisis intervention. It explains main rules of crisis intervention and deals with suicidal themes and questions of ethics. The whole work contains the description, classification, comparison and summary of information and facts. In the conclusion, it focuses on the possibilities and limitations during communication between both parts of telephone calls.
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