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ABILITY TO OBTAIN GRANT TITLES IN SELECTED RURAL MUNICIPALITIES
Kolářová, Kateřina ; Hupková, Martina (referee) ; Perlín, Radim (advisor)
Ability to obtain grant titles in selected rural municipalities Abstract An important theme of the Member States of the European Union is rural development. For the Czech Republic, this topic became current after accession to the EU in 2004. In previous years, the Czech Republic had the opportunity to benefit from pre-accession programs (e.g. PHARE, SAPARD) in the period 2004-2006 to use all the tools for the development of European countryside. The uniqueness of the programming period 2007-2013 is the ability to draw funds in the entire length of the programming period, and a wide range of support. The bachelor thesis deals with the cause of the success of profit grant titles of the Rural Development Programme, Operational Programme for Environment and Regional Operation Programme NUTS II Southwest. Its aim is to analyze the influence of the causes for profit grant titles of selected programs and determine whether appearance, geographic location, and civic and technical facilities of the municipalities affects the volume of money obtained from grant titles. Attention is focused on the municipalities district Klatovy in size of 500-999 people. Keywords: rural development, rural municipalities, grant titles, appearance, civic and technical facilities, geographic location
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TV lifestyle magazines : the phenomen of masculinity, makeover and success
Horáčková, Lucie ; Reifová, Irena (advisor) ; Wolák, Radim (referee)
Diploma thesis "TV Lifestyle Magazines : Phenomenon of Masculinity, Makeover and Success" mostly deals with the concepts of life-style, taste, makeover a masculinity and their factual manifestation in particular television shows. In its theoretical part the thesis defines fundamental themes and concepts based on literature, especially according to Pierre Bourdieu, Dick Hebdige and Michel Foucault. The concept of life-style has gained much importance in contemporary society, because it's actually the style of life which has become the most important principle of social clustering. One of the first sociologists to reflect on the concept of life-style was Pierre Bourdieu. His conception of life-style is based on stratification and social inequalities. These inequalities are - according to Bourdieu - the product of deep structural inequalities underlying the society as a whole. The thesis also concerns with style as intentional communication, hegemony and resistence as perceived by Dick Hebdige. The body and the process of moulding it into the shape of disciplined bodies is the subject of another part of the thesis. Further on the thesis deals with the problem of body and masculinity, and above all with the process of building its image in the media. Two types of masculinity are defined; first hegemonic...
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Aspect of the characters in the short story works of Čapek - Chod
Karlovcová, Michaela ; Wiendl, Jan (advisor) ; Heczková, Libuše (referee)
This bachelor thesis deals with the characterization of the characters in the stories of Čapek Chod. Using the theoretical classification, I analyze each character and based on that I determine to what extent they have analyzed the elements affect the characterization of the characters and the eventual construction of reading. I came to the conclusion that all these elements are more or less involved in this characterization, however, it is not immutable. Powered by TCPDF (www.tcpdf.org)
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Mountain hotel
Kyceltová, Lucie ; Blažková, Vendula (referee) ; Daněk, Lukáš (advisor)
The theme of this work is the building design, brand new mountain hotel with wellness services in Spindleruv Mlyn. The plot is located in a quiet part of town, near a wooded area and form a river Labe.V designed hotel is located three floors above ground level of the building is solved attic space. Roofed by a wooden roof false hip roof. Ground unsophisticated form a geometric shape, which layout is divided into sections. On the ground floor wellness facilities, a portion of the input dopňkovými with hotel services, floor is done mainly for accommodation, as well as the attic. Hotel is equipped with a slightly sloping plot in the construction of houses and other hotels. All living spaces are naturally ventilated and illuminated. The supporting structure consists Liapor system. The appearance of the hotel is in line with the surroundings.
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Special surface finish architectural concrete
Gajdoš, Jan ; Ťažký, Tomáš (referee) ; Hela, Rudolf (advisor)
The aim of this work is to describe modern methods of finishing concrete with architectural division of the surfaces created in fresh and hardened state. In this work describes the various influences and their effects on the resulting surface such as concrete composition, method of storage or production and compaction of concrete. In the practical part of the thesis focuses on the technology of graphic concrete and its application to vertical monolithic wall.
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The role of packaging in consumers' purchasing decisions
BÍNOVÁ, Zuzana
The aim of this work called: The role of packaging in consumers purchasing decisions was to find out the packaging on understanding the values and creating the images of product. Respectively to find out the influence on shopping decisions of consumers and to evaluate the current status of packaging strategy of a chosen company and the influence of the status on the attitude of customers. Based on the analysis, we were to offer suitable improving arrangements.
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Testing web applications using detecting changes its appearance
Sklenář, Pavel ; Pavlíček, Luboš (advisor) ; Mittner, Jan (referee)
The thesis deals with the detection of changes in appearance of web applications for com-patibility testing of appearance across web browsers. The main objective of this thesis was to develop a test library that could compare any of two web pages in different browsers and capture their differences not only graphically, but also numerically. Library uses public available tools for its functionality. The contribution of this thesis is in a solution that, as the only one from similar tools available on the market, tries to automate the testing process compatibility of appearance of web applications.
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The Content Analysis of Body Image in the International Comparisons
Balatková, Táňa ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The content of the Diploma is the introduction and analysis of body image including historical development, cultural and social impacts and the differences of men's and women's images. The marketing view of this problems and the introduction of interesting campaigns in the body image is important as well. In the next part of Diploma I compare two lifestyle magazines from two different countries -- the Czech Republic and Sweden -- with the help of comparative analysis. The aim of the analysis is to compare the meaningful differences between the body images in both countries, which will appear during the research of the magazines. Thanks to evaluation of a lot of categories the very interesting results developed. The most important of them is the fact that a wide range of multinational advertisements appeared in both magazines. In spite of it some cultural and anthropological differences were discovered.
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Value world of current teenagers
TRHLÍNOVÁ, Zuzana
In the bachelor´s work on the theme World of Values of the Current Teenagers, in the theoretical part, I focused on the general abstract definitions of values, evaluation, value orientation, personal and value developement of the teenagers in the period of pubescence and adolescence, preference of values and attitudes of the current teenagers and how value system influences their appearance, image. The connection of contemporary groups {--} subculture, the influence on the teenagers. In the practical part by the method of questionnaire, I focused on the assessment of the value preference of the current teenagers and how values influence their general appearance and how the general appearance influences the individual subcultures of the teenagers.
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