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Corporate Web Sites as a Marketing Tool
Sušil, Zbyněk ; Válek, Kamil (referee) ; Kříž, Jiří (advisor)
This master’s thesis is aimed to solve the problems of a company running its own web sites that does not fulfill their original intentions. This thesis covers the suggestions how to make the web more visible and how to reach better positions in searching engines. This also involves the proposal of inform scheme changes to increase the lucidity of the web.
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Proposal of Communication Mix of the Selected Company
Davčíková, Gabriela ; Korcová, Barbora (referee) ; Milichovský, František (advisor)
The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a plan to improve the current state of marketing communication tools.
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E-shop Marketing Communication
Sysalová, Hana ; Ing. Peter Chudý, Ph.D., MBA (referee) ; Dvořák, Jiří (advisor)
This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.
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Marketing in Electronic Commerce
Bártová, Dana ; Kuřátková, Věra (referee) ; Dvořák, Jiří (advisor)
The master’s thesis focuses on marketing in the relatively new spere specifically marketing on the Internet. Specifies the specific deficiencies shop and proposes a number of essential steps for the advanced operation of an existing Internet business. Contains several design solutions that help increase visits in online store, and consequently also increase sales shop.
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Internet advertising and its legal aspects
Petrova, Evgeniia ; Boháček, Martin (advisor) ; Levý, Jan (referee)
The thesis deals with the legal aspects of Internet advertising. The main aim of this thesis is to define a legal code corresponding to this issue and to compare with the laws in Russia. The aim also is specify the efficiency of this legal aspects and review sufficiency of protection of consumers. Further explain the issue of spamming, find out its benefits to the retailer and negative aspects for consumers, and also to compare legal aspects of spamming with legislation in Russia.i
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The utilisation of social networks in marketing
Šišmiš, Ondřej ; Šedivá, Zuzana (advisor) ; Novotný, Ondřej (referee)
The main objective of this thesis is to acquaint the reader with basic matters of social networks and their use for marketing purposes. The theoretical part describes the history, current trends and various tools throughout the entire online marketing. It also identifies a selection of chosen social networks - Facebook, Twitter and YouTube. The practical part is focused on the safety in publishing personal informations on the internet and marketing features on social networks. A survey was conducted amongst active users in order to gather information about their level of knowledge concerning safety on the internet. The contribution of this work is to explain the marketing process with possible evaluation of success and overall understanding of the importance of social networks as a valuable advertising tool.
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Legal regulation of online advertising in the Czech Republic
Sládek, Ondřej ; Žák, Květoslav (advisor) ; Grmelová, Nicole (referee)
The thesis focuses on regulation of advertising on the Internet. The aim of the thesis is to evaluate the current state and position of public regulation of online advertising, both in general and on the example of Google advertising network. The approach to achieve defined goals is to first present a theoretical overview of the legal regulation of advertising with an emphasis on online advertising, followed by a case study showing the practical functioning of online advertising rules in Google AdWords accompanied by qualitative research involving relevant representatives of the online advertising market. The conclusion is an assessment of the rules of online advertising and evaluation of the legal rules' role in relation to it.
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