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Corporate Social Responsibility of Trading Companies
JEŽKOVÁ, Zdeňka
The aim of my thesis was to describe current approaches and measures of business enterprises in the realm of corporate social responsibility and to conduct a survey of the impact which these measures have on shopping behavior. The theoretical part is focused on the definition of social responsibility and its integration into a company. The fact, that social responsibility is important for a company, is underlined by benefits, which I mention in the theoretical part as well. I also present examples of actions and activities that a company should create in the environmental, social or economic sphere. I tried to incorporate this theoretical knowledge into a questionnaire, which was included in the practical part of my thesis. I determined questions for respondents in order to learn, whether they have any notion of social responsibility at all, what they imagine under the term and whether they think that companies should behave according to it. Among other things, respondents had the opportunity to describe in their own words the actions (activities), which they think a company should do in order to behave socially responsibly. Then they were supposed to write an example of a company that deals with this concept. After collecting data using questionnaires I analyzed each question separately first and then described the individual results arising from them. In the next part I defined dependencies of some questions and described the relations between them. For the assessment of individual dependencies I used contingency tables and a compliance test, or Pearson´s chi-square test, in two cases, which I investigated the significance of statistical dependence with. In conclusion, I proposed measures that could contribute to explain the concept of social responsibility to the public.
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CSR as a part of Komerční Banka business strategy
Podojilová, Petra ; Lhotáková, Markéta (advisor) ; Richter, Stanislav (referee)
The aim of the diploma work is to analyze the corporate social responsibility theme and to create a conceptual proposal of CSR and its implementation in Komerční Banka strategy. The theoretical part of the thesis deals with the description of possible approaches to corporate social responsibility, particularly with the strategic conception of CSR. The first part includes also view on corporate social responsibility from worldwide and European standpoints and the process of CSR implementation into company is described there. The practical part analyzes current CSR activities of Komerční Banka, a.s. and of its parental company Société Générale. The diploma work contains my own empiric research. Based on the given analyses and results gained from the research, a CSR strategy for Komerční Banka is suggested, including specific projects. The evaluation of the new CSR strategy was done using model Balanced Scorecard.
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Comparing the conceptions of CSR in ABB Group and ABB CR company
Musilová, Lenka ; Lhotáková, Markéta (advisor) ; Boušková, Magdaléna (referee)
This thesis deals with CSR conceptions of ABB Group and ABB ČR, compraing both conceptions. Its aim is to prove these two hypotheses: "ABB ČR applies glocal attitude to CSR" and "In ABB ČR, creating CSV is not an element of its CSR conception, whereas within ABB Group, CSV is already being implemented." In order to prove these hypotheses, this thesis presents the theory of CSR and CSV to its reader. As for the CSV, this thesis offers a relatively broad theoretical framework, supplemented by up to date critique of the conception and my personal evaluation of the relation of CSR with CSV. In the practical part of the thesis, particular instruments of both (ABB Group and ABB ČR) CSR conceptions are analysed with the aim to prove both aforementioned hypotheses. After a comparison of both instruments, the first hypothesis is confirmed. In order to verify the second hypothesis the method of synthesis is employed to establish a strcture of CSV and to enable a final comparison, which, however, disproves the second hypothesis.
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The concept of CSR in French companies´ practice
Vodstrčilová, Kateřina ; Machková, Hana (advisor) ; Malý, Josef (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and describes the practical use of CSR by the French companies. The first part contents the introduction to CSR, identifies three main areas of CSR and describes the process of implementation of CSR into business practices. The second part deals with the situation of CSR in the European Union and France. The third section focuses on social responsibility in practice of French cosmetics companies Yves Rocher and L'Oréal. Approaches of these two companies are compared and evaluated and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.
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Corporate social responsibility of food retail chains in the Czech Republic
Kopalová, Markéta ; Zadražilová, Dana (advisor) ; Mokrejšová, Veronika (referee)
The aim of this thesis is to depict specifics of Corporate social responsibility in food retailing in European perspective. The empirical part provides an analysis of CSR strategies of eight major food retail chains in the Czech Republic. Responsible actions are summarized according to the level of CSR to: minimize risks, enhance business and generate innovations. Survey was conducted in order to obtain consumers' perceptions towards CSR actions in food retailing and image of analyzed retailers.
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Promotion of the CSR concept in the Czech Republic
Záhorská, Lucie ; Odehnalová, Jitka (advisor) ; Petříčková, Iva (referee)
This final thesis describes the core of the Corporate Social Responsibility (CSR) concept, monitors its development and its present role in the Czech Republic and the world. In the practical part of this thesis I focus on the institutions in the field of CSR in the Czech Republic, with emphasis on the Business Leaders Forum. I reveal the knowledge and the attitude of the target groups (managers, university students) towards the concept. In the last part of the thesis I suggest measures for higher efficiency of the promotion of the CSR concept in the Czech Republic.
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The Principles of Corporate Social Responsibility in the example of a selected corporation
Justián, Josef ; Mikeš, Jiří (advisor) ; Poláková, Martina (referee)
The Master's thesis is dedicated to the topic of corporate social responsibility and the responsibility of society in general. In its theoretical part, the thesis describes the background of CSR concepts and guidelines, their practical utilization in the corporate praxis and real impacts on the society. It identifies the key factors for successful socially responsible strategies. It also finds the relationships between responsible attitudes in business and globalization processes and explains the influence of the size of businesses on their own activities in the field of CSR. Simultaneously, it examines the importance of socially responsible attitudes for corporate value. In its practical part, it elaborates a practical project for the Microsoft Corp. in the area of the environmental pillar of CSR and suggests the strategy of its realization. It evaluates pros and cons of the realization of the projects and its potential impacts on the target group of IT users.
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Měření dopadů společesnké odpovědnosti firem - Případová studie na finanční gramotnost v České republice
Jelínková, Markéta ; Pauknerová, Daniela (advisor) ; Škorpil, Ondřej (referee)
This thesis aims to ascertain which method is the most appropriate to measure impacts of Corporate Social Responsibility and also specifically Corporate Community Investments as a part of Corporate Social Responsibility. Various methods were used in the Master's Thesis, such as analysis, comparison, several personal as well as phone interviews or questionnaire. Section 1 provides overview of Corporate Social Responsibility from various perspectives. Sections 2 and 3 focus on measuring impacts of Corporate Social Responsibility and particular measurement methods. Section 4 provides a comparison of existing methods. In section 5, Case Study on projects of ČSOB regarding Financial Literacy in the Czech Republic is being solved, including analysis of Financial Literacy in terms of "Need" and "Supply" as well as the application of measurement methods. As of the results, Global Reporting Initiative proved to be the most appropriate method to be used for Corporate Social Responsibility/sustainability measurement in general while London Benchmarking Group methodology is the most suitable within Corporate Community Investment. However, both methods should be supplemented when being applied as they are not exhaustive.
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Vykazování o CSR - měřitelnost a indikátory činností společenské odpovědnosti
Panulin, Martin ; Stránský, Jakub (advisor) ; Knežová, Jana (referee)
My thesis deals with the introduction of corporate social responsibility and ways of reporting on it. In the theoretical part readers become familiar with the concept of corporate social responsibility and its benefits. Then I move on to reporting options through environmental accounting, sustainable development and GRI reports. The main objective of the application part is to highlight the benefits of reporting on CSR. In the practical part, I have chosen a company that operates social responsibility but does not report on it. My task was to choose the best method of reporting on socially responsible activities and identify the benefits of it.
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