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Bussines Plan
Carbol, Jaroslav ; Stará, Martina (referee) ; Hanušová, Helena (advisor)
This diploma work is oriented into increating information portal and is including description of activities connected with. The market backround and competition are analyzing there. Work includes processes, which are needed for creation internet information portal.
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Model E-marketing Company
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.
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Building a company for IT service
Vegner, Martin ; Hradil, Jiří (advisor) ; Potančok, Martin (referee)
This document describes part of the proces of building a company for IT services, mainly focusing on schools and small companies, as well as web construction, graphical design and SEO optimization. The area of coverage is Prague and neighbourhooding areas. These are largely occupied by competitive companies. However, the aim of this work is to discover opportunities on the market and to establish a competitive image for the company. The goal is to create a webpage with a thorough optimization for Internet search engines (SEO) and ergonomic optimization for the users alike.
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Company on the Internet: Current Options
Sadílek, Tomáš ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
The bachlor thesis Presentation on the Internet of the company: Current options analyzes ways how to promote the restaurant Svatý Prokop. Methods used by restaurants are very dependent on the financial and time availability. Often these are family businesses, where most of the promotional activities are carried out by managers, who can not perform these activities to the extent needed. Conclusion of the thesis is a proposal how to improve promotion due to accessibility for the examined restaurant.
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A comprehensive audit of websites and their impact on the competitiveness of organizations which focus on selling bathroom products
Ezr, Tomáš ; Molnár, Zdeněk (advisor) ; Bičík, Petr (referee)
The main purpose of this thesis is an analysis of selected online stores which focus on selling bathroom products and equipment. The thesis is divided into theoretical and practical part. The theoretical part deals with basic aspects of web eshops in terms of technologies and trends. It is divided into the following parts: graphic design and web site design, visibility on the internet, SEO, communication - information, technical solutions, accessibility and eshop. These individual elements are the basis for creating an evaluation methodology, which will be used to assess selected eshops. The practical part contains its own assessment as a methodology. It evaluated a total of 11 selected eshops, one shop is assessed a detailed audit, it is a shop at www.bathshop.cz. Furthermore, all results are summarized and conclusions drawn from them, and recommendations. The main contribution of this thesis is a comprehensive comparison of selected eshops to eshop ww.bathshop.cz and making recommendations on the basis of the comparison.
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[13:10:23] Lenka Weingartová: Website auditing and its influence on competitive strength of organizations
Bacík, Jan ; Molnár, Zdeněk (advisor) ; Drašnar, Jindřich (referee)
The main purpose of this diploma thesis is to analyse the extent to which is the use of internet websites exploited by logistic companies. After executing an audit, the determined results are evaluated and some correct solutions are proposed. The diploma thesis is divided into a theoretical and a practical section. The theoretical section is concerned with essential aspects of high-quality websites. These aspects are usability, accessibility, search engine optimization, technical design and graphical design. These were the foundations for creating an audit framework, which was then used for analysing individual websites. The practical section consists of a detailed audit of a logistic company. It also contains user testing which is based on observing randomly selected respondents. After the detailed audit, the summary of individual audits follows. The output of this thesis is an overview of the website presentation quality of the logistic companies with varying size. The main contribution of this diploma thesis is a complex survey and status comparison of the logistic companies' websites.
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Informační architektura prezentace informací
Hnilička, Jakub ; Horný, Stanislav (advisor) ; Bébr, Richard (referee)
Informační architektura nástupem internetu dostala nový směr, ale její metody tvorby dokumentu zůstaly zachovány. Základní principem tvorby prezentace je určení cílové skupiny, která určuje formu prezentace. Nesmíme také zapomenout na jednotnou firemní kulturu, kterou působíme dovnitř i vně organizace. Nejčastější formou prezentace jsou dnes internetové stránky. Pro tvorbu takovéto prezentace platí stejná pravidla, ale musíme se zde zaměřit na více uživatelů a vhodnou navigací jim usnadnit hledání informací. Zvláštní cílovou skupinou jsou internetové vyhledávače, pomocí kterých stále více uživatelů vyhledává zajímavé stránky.
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Comparison study of www pages of world universities
Velehradský, Petr ; Kubešová, Vlasta (advisor) ; Toman, Prokop (referee)
Cílem této práce je zanalyzovat a porovnat celkovou úroveň webových stránek vybraných univerzit z celého světa a navrhnout konkrétní doporučení pro inovaci internetové prezentace VŠE. K analýze, při níž je aplikováno celkem 21 kritérií, jsou použity webové stránky těchto pěti univerzit: City University of Hong Kong, Harvard University, University of Otago, University of South Africa a Vysoké školy ekonomické v Praze.
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Srovnávací studie www stránek obcí ČR
Silovský, Michal ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
Cílem této práce je srovnat webové stránky vybraných obcí ČR, zhodnotit je, zjistit nejčastější chyby, které se zde vyskytují a navrhnout možná zlepšení. Hodnoceny budou webové stránky následujících obcí : Spálené Poříčí, Týnec nad Labem, Jevíčko, Němčice nad Hanou a Klobouky u Brna. KLÍČOVÁ
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