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The art as a marketing tool
Smrčková, Jana ; Černá, Jitka (advisor) ; Leiss, David (referee)
The goal of this thesis is to present the reader with a more comprehensive picture of using the art as a marketing method. The fundamental focus is dedicated to poster art, from its origins (as a tool for bringing the goods and services closer to the public), up to its contemporary role and many possibilities of this advertising tool. The thesis further covers more forms and combinations of art and marketing, like interconnection of graphic design with corporate identity. As the standards of the graphic design in the Czech Republic are very high, the author concentrates mainly on domestic creative activities and presents concrete examples of corporate identities. The analytic chapter of the thesis is presented by a questionnaire research of public orientation in the matter. The target of the analysis was to discover, whether an how the art and marketing interconnection affects people, what they think about it and what particular (hence most successful) projects are taken in public awareness.
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Application For Task Management Support
Varadinov, Petr ; Buchalcevová, Alena (advisor) ; Tichý, Vladimír (referee)
This bachelor thesis deals with the development of an application for task management support in a company environment, in a quality assurance department. The goal of the thesis is to analyze and develop an object oriented design of the application with flexibility and options of use in mind together with a relative simple solution. The sense of aim is to prepare for a fluent and smooth implementation and to put in operation successfully. The development is being led on an agile basis. Basic principles have been taken from OpenUP methodology. The thesis completes the project documentation and brings a very flexible solution of the defined problem, which enables the general conception of the application as a tool for the task management support, not only a tool for the testing support. There are six chapters. The first three chapters introduce the problem definition and its analysis. Chapter 4 deals with the solution design. At the end you can find the summary of the achieved results during the development and project prospect.
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Creation a small organization website analysis
Labašta, Petr ; Toman, Prokop (advisor) ; Havlan, Jan (referee)
This work theoretically and practically deals with creating website of a small organization. The theoretical part is aimed on rules and procedures, which everybody should follow in order to create quality websites. The theoretical part also describes the purpose of a website for organization and visitors of the presentation. The practical part is aimed on my own knowledge and experience. This part describes creating a website for a pension, analyses the original website and possible causes of the owners' demand for an update. And the last part is my view of the future of websites and describing possible new functions and possibilities of websites.
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The web analysis and design methodology MANW
Karlec, Jakub ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
The main subject of this thesis is to prepare the web analysis and design methodology, MANW. The first part of the thesis is dedicated to the definition of the methodological framework on the basis of which the methodology will be built. The framework comes out from the methodological framework MEFIS which has been accustomed to comply with specific needs of the web application and websites development. The second part of the thesis is dedicated to the research of existing methodologies for web project implementation. Based on the research, the elements of the methodologies suitable for analysis and design are selected and then incorporated into the MANW methodology. The last part of the thesis is the description of the methodology itself and description of its characteristics and elements. The goal of the diploma thesis is to prepare a simple methodology for websites and web applications analysis and design which can be used in agile web development. The methodology is described by its phases, processes, roles, inputs and outputs and other elements which are defined in the elaborated methodological framework. The output of methodology processes are the data for implementation, deployment and operation of web solutions. It was necessary to define the term methodology and define a methodological framework first in order to work out the methodology itself successfully. Another starting point for methodology design was the research of existing methodologies which also serves as an introduction to the problems of web projects implementation and provides an overview of existing tools. Output of the thesis is the MANW methodology which is a synthesis of the working experience and of a methodological framework theory. This methodology is easily modifiable and thanks to the clear process definition it can provide the companies with an effective solution of web products analysis and design.
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The meaning of brands in marketing
Trnka, Marián ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The purpose of the thesis is to explain the meaning of brands in marketing. What is the difference between the brand and product. What the brand means for the company and what for the customer. Which factors determine that some brands are successful while others not. Why is design and storytelling important around brands.Futher, the thesis deals with positioning, product, price, promotion, place, innovation. The last part of the thesis deals with the perception of brands on the cola market.
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Visual Communication of Web Pages
Ischia, Michal ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The main aim of this bachelor thesis is to describe how a web page communicates with user. How the web page effects on visitor, how the information is presented, and what possibilities are offered through the user interface. The work is divided into a four main parts. First explain terms accessibility and usability. Next two parts focus on the main subject of this work. Information design looks into web design in view of content. It deals with organization and filtering information, navigation schema and wireframe. Graphic design deals with web design in view of appearance. In this part are described the elements of web from header to footer, color schema, graphic look of navigation or shadowing and transparency. Typography and optimization belong here too. Last part applies the theory of graphic and information design on concrete web page.
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Design and marketing
Lešková, Terézia ; Pešek, Ondřej (advisor) ; Černá, Jitka (referee)
The primary objective of bachelor's thesis was to explore a differentiation in design perception in University students according to their study field: design, ecomonics and medicine. We wonder if studied direction can affect student in the actual product purchasing. The subject of our research was also to examine the preferencies in appearance, function or purpose of the product. In conlusion we offer an interview with manager and designer on the mater. The research was carried out in Slovakia.
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Optimizing online presentations according to the product features
Novák, David ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.
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Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
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