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The impact of realization investment on company management
Dlouhá, Lucie ; Kozáková, Petra (advisor) ; Pevná, Jana (referee)
The subject of the thesis is evaluation of a biogas station activity and its impact on the entire economy. The theoretical part describes the basics of biogas station functioning and legislation to construct and operate biogas station. Then it focuses on investment theory where basic methods of evaluation of economy efficiency and chosen ratio indexes of financial analysis for company´s evaluation are summerized. In practical part, the methods analyzed in the theoretical part are employed for specific details found in AGROSPOL STARÝ PELHŘIMOV Inc. The outcome of the thesis is a complex summary of impacts of a biogas station construction. Key words: biogas plant, company´s economy, economic efficiency of investment.
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The male and female identity in contemporary society with focus on advertising
Molnárová, Katarína ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
This thesis deals with male and female identity in contemporary society, with narrower focus on its presentation in television commercials. The aim of the work is the realization of content analysis, aiming at depicting the characters of men and women in television commercials. Theoretical part of the thesis consists of four chapters. The first chapter describes the general theoretical basis of this thesis. The second and third chapter deals with the specifics of male and female identity. The fourth chapter describes the research method of content analysis and presents the objectives and research hypotheses. The analytical part of the work examines the representation of men and women in television commercials at two levels - at the level of main characters, and at the level of commercials. The final part of the analytical part interprets the research results of analysis.
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Specific aspects of services of chosen lodging facility in Corsica
Vigašová, Barbora ; Mlejnková, Lena (advisor) ; Jenčková, Jiřina (referee)
The main focus of this bachelor's thesis is to analyse the services provided by a chosen lodging facility. A 3* camping in Corsica was chosen for further analysis. The main target is to provide a profound operational research of services, assess their quality and competition and offer further enhancements. The paper is composed of a theoretical and a practical part. For the theoretical part the method of knowledge compilation and following comparation was chosen. It offers definitions of main terms used in the paper and the position of Corsica in terms of French tourism. The practical part focuses on close analysis of La Morsetta camping and its services. On the grounds of personal practical experience the paper offers SWOT analysis, proposes enhancements of weaknesses and lowering of threats.
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Media Influence on Behavioral Aspects of Individuals in the Time of Economic Growth and Decrease
Šulc, Martin ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
The subject of this bachelor thesis is the investigation of media influence on Behavioral Aspects of Individuals in the time of economic growth and decrease. The theoretical part deals with related economic issues, functioning of mass media and a methods of interfernce used by mass media institutes. The practical part continues into the findings of the theoretical part, its goal is, by distributing a questionnaire, finding the level of mass media influence and how the individuals percieve mass media. In the last part of this bachelor thesis are summerized practical recommendations for increasing the public awareness on this very topic.
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Technical Analysis
Loub, Matěj ; Michlovský, Zbyněk (referee) ; Novotná, Veronika (advisor)
The main goal of the thesis "Technical analysis" is to analyze the issue of technical analysis itself, more specifically the CAMP model, which deals with optimizing the portfolio, then design a program to calculate it (generate the required results). This analysis corresponds to the structure of the thesis, while in the beginning of the work are mentioned an important theoretical basis. There is described the financial system, financial and capital markets in connection to the Burza cenných papírů Praha, a.s. and other major capital markets. In addition, I discuss the methodology of technical analysis, CAMP model and the source code and the description of Visual Basic. Then I use this methodology in practice and focus on the goal of the work. Finally I analyze the options, benefits as well as weaknesses of the CAMP model and my program in the Czech capital market conditions.
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Outdoor activities as the means of integration of persons after spinal cord injury
Hradečná, Alena ; Vomáčková, Helena (referee) ; Vomáčko, Ladislav (advisor)
Title: Outdoor activities as a means of integrating people after spinal cord injury Object: The research work related to a young man after spinal cord injury with a current diagnosis quadriplegia. Aim: To prepare a theoretical basis for follow-up and verify the thesis positive impact of outdoor activities to integrate persons after spinal cord injury. Method: To meet the targets was used analysis of personal documents and two different structured interviews with open questions. Results: The expected positive effect of outdoor activities on the process of integration of the spinal cord injury in this case was confirmed. Reintegration client to camp program has led to support the process of dealing with injury and also had a positive effect to increase its efforts to actively address the consequences of injury. Key words: spinal cord injury, integration, activities in nature
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Using of heart rate monitors in fitness training in soccer
Musílková, Lenka ; Kolčiterová, Jana (referee) ; Kaplan, Aleš (advisor)
3 ABSTRACT Title: Using of heart rate monitors in fitness training in soccer Compiled by: Lenka Musílková Supervisor: Mgr. Ales Kaplan, Ph.D. Introduction to the problem: Fitness training is an important part of every sport branch. However, to yield adequate results, it is necessary to continuously monitor and evaluate the records of each training unit. This thesis should provide new information on the evaluation of the effectiveness of the training process using measurable parameters of the load. Aim: To follow up the theoretical basis for measuring heart rate of the Romana Klimovicova thesis. The main aim is alert to the possibility of evaluating the intensity of load in selected training units in pre-term summer and winter for deliberately selected league football team. So will the data gathered from heart rate monitors at selected soccer team and evaluate the effectiveness of these individual workouts with a few selected parameters. Methods: Review of literature relating to the processing of fitness training in sports games and soccer. Recording trainings with heart rate monitors in practice and introduce examples of evaluation of effectiveness of these trainings. Results: The n=19 players of the premier league team participated in measuring, n=12 were recorded load intensity by monitors the brand...
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Production of newspaper
Kučerová, Zuzana ; KALLISTA, Jaromír (advisor) ; Badač, Peter (referee)
The bachelor's thesis "Production of festival newspaper; comparison of Festival Daily and Film Sheets" deals with a comparison of the festival periodicals as the production. The aim of the study is to describe the conditions of production of the festival newspaper at the International Film Festival in Karlovy Vary and Summer Film School in Uherské Hradiště in 2014, and show their influence on the final form of periodicals. Furthermore, these production environments will compare, evaluate and propose a basis for improving production conditions in the coming years.
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Apprehension of the Southwestern Company by University Students
Cimbura, Zdeněk ; Říha, David (advisor) ; Dvořák, Josef (referee)
In my bachelor thesis I deal with the corporate identity and image. I have also concentrated on public relations as an important component of the corporate communication. The theoretical part deals with the image formation through the corporate identity and also deals with public relations, reputation management and corporate social responsibility. The purpose of my thesis is to evaluate how university students apprehend the Southwestern company and its summer internship presented by the company. As the response to the theoretical part, I have introduced the Southwestern Company and its Southwestern Advantage Internship in the analytical part. The key point of the analytical part is the analysis of the corporate image. I have analysed the corporate culture and communication by survey, and the corporate design and products by the semantic differential. In the conclusion, there are recommendations for improving the apprehension of the Southwestern Company by university students.
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Forgotten Generation. Independent Activities and Samizdat in the Pilsen Region in the 80ies of the 20th Century.
Petrová, Jana ; Vaněk, Miroslav (advisor) ; Valeš, Lukáš (referee)
The degree work deals with the last century period of the 80s and 90s in the Pilsen region. Generally, it was time of lack of freedom and intolerance when all the state power was concentrated in one political party - the Czechoslovak Communist Party. With support of police this party manipulated with citizens' dignity, rights and thinking. Through description of some civic activities the work records groups of independent thinking in the Pilsen region. These activities were source of independent atmosphere; that's why they were supervised by the state power; their protagonists were monitored and their activities were supressed. In the work the independent areas are divided into chapters: church, music, scouting, camping, ecology. Another chapter focuses on the local dissent activities. Its members were predominantly from the above mentioned groups. Last chapter deals with unofficial publishing (samizdat) in this period. The aim of the degree work is to find (or at least to outline) the starting points and reasons that finally brought members of various groups (often diametrically opposite) together on the way of independent activities, dissent and unofficial publishing (samizdat).
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