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Methanol affair in the czech media
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Zezulková, Markéta (referee)
This thesis deals with the medialization of public health-threatening events associated with the methanol affair, which appeared in Czech republic in September 2012. The thesis examines the ways in which selected four national newspapers informed the public about that case. The theoretical part presents concepts through which it is possible to look at the functioning of the media - their role in society, patterns and routine ways of media production, their role in case of emergencies and crises. Analytical part first outlines the methodological basis and consequently represents the outputs of quantitative and qualitative research. The quantitative part mainly describes how much space was in the examined newspapers provided with the affair, what kind of sub-themes were most accented, how much importance was over time attributed to the affair, what the motives were displayed in the published photographs, to what extent was preserved news neutrality of published headlines. The qualitative part of the research focuses on the linguistic tools used in articles in term of neutrality, on non-verbal expression tools and in detail illustrates how the examined newspapers reported about specific events associated with the methanol affair.
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Shootings in Uherský Brod and its news coverage in the broadcast of CT24
Brendlová, Ellen ; Lokšík, Martin (advisor) ; Štoll, Martin (referee)
The thesis deals with the phenomenon called breaking news in a continuous broadcast of news stations. It consists of theoretical and practical part. The main aim of the theoretical part is to describe the specifics of television news and their transformation caused by the introduction of continuous broadcast. In this context, the technical means used in Czech TV that allow the audience to watch the news live will be described in detail. The main aim of the practical part is to describe the mentioned phenomenon in connection with a specific event - the shootings in Uhersky Brod in February 2015. The main attention of the quantitative research will be focused on the continuous broadcast of CT24 on 24th February 2015 in order to obtain relevant results, which will illustrate the proportion of the information related to the shooting in the CT24 broadcast. The amount of the concrete news reports will be analysed as well. All the gathered results will be then presented in the summary. Powered by TCPDF (www.tcpdf.org)
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Competitive Intelligence
Pleško, Tomáš ; Sojka, Erich (referee) ; Bartes, František (advisor)
Diploma thesis “Competitive Intelligence” treats with using methods of competitive intelligence at the example of certain company. We will define basic terms and principals of competitive intelligence at the beginning, and then the thesis will contain analyses of concrete situation and procedures suggestion how to solve critical situations. For the analyses will be use information provided by company and also information from public databases. We will dedicate implantation of competitive intelligence methods to the company's decision making process with consideration future market development in this thesis. We will clarify phases which company has to make for establishing CI methods to the reader on the pages of this work. We will also devote information sources and procedure, which can be for those issues crucial.
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Exploitation of modern technologies of communication by militant Islamizes
Hána, Lukáš ; Peterková, Jana (advisor) ; Havlová, Radka (referee)
Thesis approaches terrorism as a form of communication. An attack or other terrorist activities are ways of message coding. Its purpose is generally to spread fear among target public. For effective spreading of fear terrorists use media both indirectly, if a message is publicized in the news, or directly via new media mostly internet and its features, that enable cheap fabrication of widely accessible content. There is a symbiosis between media and terrorism. Terrorists create engaging events that are taken over by media which make an attractive part of their news coverage. Because of specific elements of reporting a distorted perception of reality is introduced. News coverage can never create a precise image of reality. There are many social and psychological phenomenons connected to the process of communication. It is usually terrorists who benefit from them, but some are working against their purposes. Thesis introduces an analysis of communicational strategy of militant Islamizes and concentrates mostly on global terrorism and Al-Qaida and its branches.
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Analysis of Competitive Intelligence in a medium-sized enterprise
Protivínský, Karel ; Matuštík, Ondřej (advisor) ; Sova, Martin (referee)
This bachelor thesis is focused on a theme of informatics, which is the Competitive Intelligence. Its aim is to apply Competitive Intelligence in medium-sized enterprise. It is necessary to define Competitive Intelligence in order to make this application possible so that the reader understands what the term represents and where it applies. The main benefit would be to demonstrate how CI works in medium-sized enterprise. This thesis consists of 4 sections. The first one is focused on the general characteristics of Competitive Intelligence (hereinafter CI). The first part of this section is the definition of the term CI, and then it deals with its history, the reason for establishing CI and its division according to certain symptoms and performance of base of CI. In the next sections, we first focus on the definition of the term Business Intelligence (hereinafter BI), which is often associated with CI. BI analysis is not the basis of this work, so this section is written briefly. Its most valuable part is the last one, where the relationship between BI and CI is broken down. In the following section, three recent trends in CI are described. In the last section we can find the characteristics of a medium-sized enterprise, as well as its business environment in which it operates and its requirements or restrictions on CI. Then I focus on applying theoretical knowledge to this enterprise.
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Gamification and fantasy games as a tool of news portal`s page views increasing
Böck, Adam ; Pavlíček, Antonín (advisor) ; Kotáb, Jiří (referee)
A topic of my thesis is gamification and fantasy games. The main goal of this research was analyzing the situation in Czech Republic and finding out if fantasy games have an influence on a reading of sport servers. In theory part of this project, gamification and fantasy games are clearly defined. The biggest gamification projects in the world are introduced, as well as the trials of gamification in Czech Republic and a chosen game from abroad. In practical part, the situation on Czech Republic's fantasy games market is analyzed, the two biggest representatives are compared and an influence on reading of sport servers is researched.
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Occurence reflection and seletction criteria of social issues in the regional television reports
KRONIKA, Ondřej Alexandr
This thesis focuses on the incidence of social issues in news reports, broadcasted by regional television stations operating in the South Bohemia Region from 2009 to 2012. Mixed research was used to investigate the number and content of the reports (quantitative part of the research) that are related to the social sphere. The research, according to number of reports, defines their ratio to other topics. Content analysis then examines what topics of social work are preferred by the media. Information subsequently served as the basis for interviews with the editors ? in chief of the surveyed television stations (qualitative part). Respondents in their statements make clear running of television stations and the criteria by which selected topics for coverage are selected, as well. Besides editor ? in chiefs´ attitudes towards the presentation of social work in the media, the interviews publish factors than can promote the presentation and vice versa the criteria that act against mediation of social issues. Within the framework of the ethical dimension of work, the interview also focuses on issue, if an editor´s personal belief, regarding the importance of presentation of social topics, can influence the occurrence of this issue in the news, despite professional standards and values that do not support such kind of presentation. Interview can find out whether editors do not feel a dilemma or what is decisive, in preference to either personal attitudes or professional standards. As a form of the thesis was picked out a form of a theoretical work. This work is, in independent chapters, devoted to just the areas of ethics, social work and media. A chapter that deals with the direct relationship between social work and media forms a theoretical part of the thesis, as well. Besides the definition of basic concepts, theoretical part provides a background for research, presents some research files, categories for investigation and also arguments for the formulation of hypotheses.
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TV news service in the Czechoslovakia and after in the Czech republic, with focus on ČT24 news channel
Pakostová, Petra ; Soška, Milan (advisor) ; Vorlíčková, Hana (referee)
This thesis is focused on history and current situation in TV news service in the Czechoslovakia and after 1993 also in the Czech republic. Primarily the text is focused on statutory Czech TV, the conditions in 50's when the broadcasting started and its development. Very important year in TV broadcasting was 2005, when Czech TV started-up the very new channel - the ČT24. It was created to inform about upcoming events continually, twenty four seven. As the consequence the Czech republic joined other countries with continual news broadcasting service. Development of the ČT24 is described in the thesis in detail. How is the broadcasting scheme of the channel? What personal and technology changes did it bring? How is the ratings? Who is actually preparing the broadcasting and how? Did the ČT24 managed to reach to the target market? The thesis will certainly answer all the questions. Apart from the literature there are also used the real experience from television environment.
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