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Za rámec běžného plánování podníkání: budování internetového startupu v rychlé ekonomice
Šimek, Vojtěch ; Krause, Josef (advisor) ; Vaněček, Michal (referee)
First part of the thesis compares available approaches on business planning, namely the traditional and newly emerged and proposes a Business Planning Approach Selection Framework that should help (newbie) entrepreneurs with orientation in the chaotic business planning world and choosing an approach suiting their specific needs. Conclusion of the theoretical part is that both the traditional and modern business plans have their role in todays business environment. While the old are great for external presentation and funds securing, the new enable to create more complex process for planning successful business from the original idea to and beyond their launch, building on customer feedback and gradual iterations. The practical part then builds on the theoretical research and aims to check feasibility of an actual business project, a multisided platform mediating sales of automotive financial products. It describes the model refinement and product creation process as well as eventually proves viability and feasibility of the whole business.
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Evaluation of CSR activities of chosen companies
Venos, Kamil ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
This diploma thesis deals with a corporate social responsibility. The aim of the thesis is evaluation of CSR activities of two chosen companies. Theoretical part begins with the subject of corporate social responsibility, historical evolution of the term and modern definitions. Following that there is a description of the main three pillars of CSR, standards and methods, how is the CSR evaluated. Practical part is divided into 5 main chapters. The first one is a methodology of exploration, then evaluation of CSR activities of company ŠKODA AUTO, a.s. incl. questionnaire for employees. Evaluation of CSR activities of company Toyota Peugeot Citroen Automobile Czech s.r.o. is in the third chapter of the practical part. Following that there is a final evaluation of CSR activities for both companies for the three main pillars of CSR, evaluation of the questionnaire and recommendations from the author. Summary of the thesis is in conclusion of this work.
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Land behind the mirror. History of Cambodia in 1863-1979
Zelenda, Jiří ; Horčička, Václav (referee) ; Nálevka, Vladimír (advisor)
Moderní dějiny Kambodže jsou směsí velkých nadějí a nesplněných přání. Běžnému čtenáři se při vyslovení slova Kambodža vybaví pojmy jako Rudí Khrnerové, Pol Pot, genocida. Někteří si možná ještě vybaví jméno prince a krále Sihanuka. A Ti, kteří se zajímají nejen o minulost, ale i přítomnost, si jistě vzpomenou na současného kambodžského krále S ihamoniho , který strávil své dětství a mládí v bývalém Československu. Dokážeme si však spojit tyto pojmy s konkrétními událostmi? Měli bychom se o to pokusit. Měli bychom umět vyprávět příběh Kambodže. Přestože je to země, která je nám vzdálená geograficky i kulturně, tak možná zjistíme, že je to i náš příběh. Dnešní Kambodža se potýká s dědictvím své vlastní minulosti. 20. století pro ní nebylo šťastným obdobím. Kambodža do něj vstoupila jako francouzský protektorát. Koloniální období bylo sice poměrně klidné, ovšem země jako celek zůstala nadále zakonzervována ve svém feudálním uspořádání. Samostatnost nabytá v 50. letech 20. století přinesla zemi svobodu, ale nepřinesla jí jejím obyvatelům. Princ Sihanuk vládl své zemi až do svého pádu v roce 1970 jako autoritativní vůdce. Během posledních let jeho vlády ztratila země možnost svobodné volby. Její další vývoj byl determinován válkou ve Vietnamu, která maximálním způsobem omezila možnosti Kambodžské...
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Nanocrystalline diamond films deposition by PECVD in ASTEX type microwave reactor
Jašek, O. ; Karásková, M. ; Buršíková, V. ; Zajíčková, L. ; Franta, D. ; Frgala, Z. ; Matějková, Jiřina ; Rek, Antonín ; Klapetek, P. ; Buršík, Jiří
Nanocrystalline diamond film was deposited by microwave CVD in the ASTeX type reactor on a mirror polished (111) oriented n-doped silicon substrate. The deposition mixture consisted of 9 pct of methane in hydrogen. The applied microwave power (2.45 GHz)and pressure were 850 W and 7.5 kPa, respectively. The substrate temperature was 1 090 K. The diamond nucleation process was enhanced by rf induced dc selfbias of -125 V. The film exhibited very low roughness (rms of heights 9.1 nm). Its hardness and elastic modules were 70 and 375 GPa, respectively. The optical constants were determined by combination of spectroscopic ellipsometry and reflectometry employing the Rayleigh-Rice theory for the roughness and the dispersion model of optical constants based on the parameterization of densities of states. The deposition rate was 57 nm/min including the 5 min nucleation step.
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Writing memoirs on the turn of the 19th and 20th century as a literary and historical source
LEXOVÁ, Monika
This thesis evaluates selected literary memoirs, as esthetic artifacts and historical documents. The selected literary works are: Karolina Světlá: Upomínky (Osvěta, 1874), Z literárního soukromí (Ženské listy, 1880), Alois Jirásek: Z mých pamětí (1907), Eliška Krásnohorská: Co přinesla léta I, II (1928). The framework of the thesis encompasses a balance between fiction and historical fact, describing the relationship between truth and probability, and simultaneously following a self-reflection of the authors on their works. This thesis also analyses similarities and differences in the portrayal of problems of those times, as described by the individual authors, and thus characterises their artistic styles and literary genres.
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The image of Spanish King Philip II. in Spanish Literature of the 20th century
ŘEZNÍČKOVÁ, Lenka
This Bachelor thesis is about the perception of Philip II, Spanish king of 16th century, in Spanish fiction of 20th century. The work is divided into three main parts. The first part is dedicated to the description of the Spanish king in accordance with the 20th century historiography. It contains not only the description of the personality of Philip II, but there is also the information about his family, the reign and also about important figures at his court. The second part explains the meaning of so called Black Legend and its connection with Spain and the Spanish king. It also focuses on its opposite the White Legend. The last part deals with the main theme of the work that is the perception of the Spanish king in the selected literature. The aim of this work is to find out whether the perception changes during the 20th century in connection with political and religious opinion of the authors and with the moment in which the fiction was published. The Bachelor work starts with an introduction and ends with a conclusion completed with a résumé in the Spanish language.
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Contemporary Israeli novel presented by Yehudit Katzir
Doležalová, Šárka ; Šedinová, Jiřina (advisor) ; Oliverius, Jaroslav (referee)
The present thesis deals with the evaluation of development of contemporary lsraeli novel, by comparing oftwo Yehudit Katzir's novels, Le-Matissejesh et ha-shemesh ba-beten (Matisse Has the Sun in His Bel/y, 1995) and Hine ani matchila (Here I begin/ Dearest Anne, 2003). The distinction between several periods in modem Hebrew literature is suggested, with regard to the thematic and conceptional development of contemporary lsraeli novel during the last three decades and the lsraeli novel presented by women fiction. The basic biographical data about Yehudit Katzir, the compendium ofher writing, and a summary ofthree ofher books, subjected to analysis in the following chapters - a collection ofnovellas Sogrim et hayam (Closing the Sea, 1990), and two aforementioned novel s - are submitted. Particular attention is given to the reflection of these books by current lsraeli critique.
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The Typology of the beletristic Work of F. B. Vaněk
GYURCSOVICSOVÁ, Kristýna
The diploma thesis Typology of František Bernard Vaněk?s fiction work follows on the bachelor thesis František Bernard Vaněk, which was generally focused on presentation of František Bernard Vaněk as an important cultural organizer and regional writer in Pelhřimov district. At the start of diploma thesis is introduced movement Katolická moderna and briefly are described Life and Work the both authors ? František Bernard Vaněk and Jindřich Šimon Baar. In the first part of diploma thesis are introduced Vaněk?s documentary works, which have historic character. In this group we can include hand-write records Památní kniha poutního místa Křemešníku, as well as a published book Pelhřimov za světové války. In Památní kniha poutního místa Křemešníku that serves as a chronicle, gives Vaněk thirty pages of the manuscript contribution during his activities on the local parish. The book is stored in the State district archive Pelhřimov in the fund Parish office Křemešník. Each chapter of the thesis is then illustrated how F. B. Vaněk contributed to an unprecedented all-round prosperity Křemešník hill to pilgrimage site. Publication Pelhřimov za světové války are on the border of fiction and nonfiction, and is equally as Památní kniha stored in the archives Pelhřimov, but in fund Parish Office Křemešník. Vaněk captured in this book conditions in Pelhřimov district in the 1st world war. This thesis highlights the characteristics of the work itself, which makes it very readable and authentic. In addition, there is described a war cultural life and artistic activity in Pelhřimov, which was organized primarily by F. B. Vaněk. The second part is a comparison of selected literary works of Františk Bernard Vaněk and Jindřich Šimon Baar. I´m focused on their common, but also distinct regional characteristics, rural prose. Conclusion of the thesis summarizes all the knowledge newly identified facts and underlines the importance of Vaněk?s activities in Pelhřimovsko.
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Femme fatale of the Czech avant-garde? Marie Majerová from a gender point of view
Nývltová, Dana ; Heczková, Libuše (advisor) ; Musilová, Dana (referee) ; Wiendl, Jan (referee)
This thesis explores the work and life of a Czech female writer, Marie Majerová, from a gender point of view. Majerová was well known as a Communist author after WW2; however she is almost unknown as a feminist writer and activist. This study considers the ambiguity of her position from different angles. It primarily concentrates on her contradictory roles as Communist vs feminist and "femme fatale" vs "femme nouvelle", as well as on her relation to female issues. On one hand, she wanted to advocate the position of human kind and their work; no matter what gender they were; on the other hand, she was literally fighting for womens' rights and their own opportunity to express themselves in fiction. Majerová can serve as an example of woman's position in the changing modem world of the first half of the twentieth century. At the same time, she demonstrates an individual approach to literature, politics and life based on the will to change and to influence the world around her. This study focuses on Majerová's fiction, joumalism, correspondence and the image of women, along with her self-created image, as well as on the immediate reception, reviews and critiques and the perception of her work and personality. From a gender point of view, Majerová is interesting as a private person, agitator, politician,...
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Fantasy and Science-fiction in Novels for Children using German Texts, Working with a Literary Text with Children for Teaching
Sánchezová, Karmen ; Bučková, Tamara (advisor) ; Švermová, Dagmar (referee)
Diese Diplomarbeit besteht aus zwei Teilen, aus dem Theoretischen und aus dem Praktischen. Das Thema der Arbeit lautet Zu den phantastischen und sci-fi Motiven im modernen Kinderroman an den Beispielen des deutschsprachigen Schaffens. Im ersten Teil setze ich mich mit der Tatsache auseinander, ob Anwendung von diesen Motiven eine große Role für die Beliebtheit der Texte spielt, in denen sie benutzt werden. Dann beschäftige ich mich auch damit wie diese Motive von den Kindern wahrgenommen und interpretiert werden. Zuletzt habe ich mir auch die Frage gestellt, wie Texte die diese Motiven beinhalten Kinder im alletäglichen Leben beeinflussen. Das Interessante an diesen Motiven ist vor allem das, dass sie in allen Genrevarianten der Kinderprosa Vorkommen. Sie verursachen in den Texten sogenannte leere Stellen, die dann zur Polyvalenz der Texte fuhren. Deswegen sind diese Texte nicht nur für Kinder sondern auch für Erwachsene interessant. So nähert sich die Kinderliteratur der Allgemeinen. Powered by TCPDF (www.tcpdf.org)
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