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Attractiveness evaluation of cultural and historical monument for the development of tourism: the case study of Děčín castle
Němečková, Eliška ; Kouřilová, Jana (advisor) ; Prát, Šárka (referee)
The aim of the following thesis is to evaluate attractiveness of Děčín castle and propose some activities that would help with development of the castle. The thesis is conceive as a case study of Děčín castle and detailed to marketing management. At the first part of thesis are defined general basics of tourism with the accent of cultural and historical building, such as castles. The second parts deals with the basic resources of marketing in tourism. In the last part we can find analysis of services in Děčín castle and evaluate attractiveness of particular service. The analysis is based on survey among the visitors, which was realized in summer season 2014. The result shows the biggest hedges of development of castle, and also proposed activities, which can help with development.
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Social Media Marketing Focusing on Tourism
Scholz, Ondřej ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
Master's thesis called Social Media Marketing Focusing on Tourism is devided into two parts. The first part examines general conditions for development of social media with regard to development of the internet and individual types of contemporary social media. The second part is focused on specifics of the tourism marketing. In this second part are also analyzed selected marketing activities of business entities in the tourism industry in social media. In the conclusion of the second part there is analyzed a questionnaire survey among users of social media whose results are summarized in the conclusion of the thesis.
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The Improvement of Efficiency of the Information Centre
SIROTKOVÁ, Markéta
The aim of this bachelor thesis is to analyze the current range of selected information centres and propose guidelines for streamlining their performance. Selected information centres in medium and large cities are analyzed and evaluated on the basis of the survey and observation. Recommendations for optimal streamlining of information value are also provided. At the end of the practical part suggestions are set for practice and other business benefits are set.
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The Tourism Development Strategy of Selected Region – Hradec Králové Region
Havelková, Pavla ; Vaško, Martin (advisor) ; Kondrashov, Alexey (referee)
This thesis examines the topic of the management of tourism destinations. The main aim is to summarize the potential of tourism in Hradec Králové region on the basis of the performed analysis and suggest a strategy for further tourism development. The first part deals with basic definitions and theories of destination management and marketing. The second part is devoted to tourism in Hradec Králové Region. It includes an analysis of the key factors of tourism development, an analysis of the current situation of tourism in the region, a SWOT analysis, and possibilities for further tourism development.
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Marketing projects on enhancing the attractiveness and attendance of Zoo Chleby
Bartošová, Kateřina ; Jarolímková, Liběna (advisor) ; Voříšková, Barbora (referee)
Main goal of the bachelor thesis is to outline marketing projects, which could help Zoo Chleby to be more attractive and visited. The theoretical part characterises tourism, specifics of its marketing and management, tourist attractions and event marketing and management. Moreover it focuses on zoological gardens and activities provided by them. The practical part states basic data about Zoo Chleby, its premises, inhabitants and activities. The core of this part lies in the outline of marketing projects, ways of their organization and a guess of possible impacts on the run in zoo.
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The analysis of the Types and Forms of Tourism in the Sezimovo Usti Region
JIRCOVÁ, Michala
The goal of the thesis was completion of the analysis of tourism in Sezimovo Ústí. The analysis is focused to identification of specific kinds and forms of tourism which are the most abundant and popular in the region. The secondary goal was to design an innovative offer of tourism in the area ,and preparation of a product package. Based on the situational analysis and field research the product package was created in order to extend stay of the tourists in the area Sezimovo Ústí. Based on finding and also in order to increase the current offer the construction of swimming pool has been proposed.
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Promotion of internet travel agency
Poláková, Kateřina ; Postler, Milan (advisor) ; Herget, Jan (referee)
The aim of the diploma thesis "Promotion of internet travel agency" is to analyze the communication mix of travel agency Invia.cz and to formulate proposals for its improvement. The thesis is divided into four chapters. The first chapter defines internet as a medium and the possibilities of online communication. The second chapter describes the specific characteristics of tourism marketing and the expanded marketing mix. The third chapter analyzes survey results about consumer behavior in selecting and purchasing holiday. The fourth chapter introduces the company Invia.cz and focuses on its online and offline promotion. Based on the analysis and on the survey results, proposals for communication mix improvement are submitted.
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Analysis of supply adventure tourism in the South Bohemian Region
Klečacká, Simona ; Krbová, Jana (advisor) ; Matíšek, František (referee)
The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
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Expectations of development of tourism in Prachaticko
MRÁZ, Pavel
The thesis is focused on the Prachatice area. In the framework thesis was realized field research, determined profile visitor, created product package Criss-cross the Prachatice Area (specializes in cycling tourism, discovering nature, towns, ancient, historical and cultural monuments) and designed new tourism offer.
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