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Czech travel agencies' supply of animation services for families with children
Machálek, Tomáš ; Valentová, Jana (advisor) ; Šatný, Petr (referee)
The dissertation has for its goal to analyse the supply of animation services by selected travel agencies for a families-with-children segment of customers in the Czech Republic. Based on a comparison of the supply together with a research into the actual situation on the side of the demand, a new competitive product of an animation service devised by the author is introduced. The theoretical part of the dissertation defines major terms in the realm of tourism and animation services. Throughout the empirical chapters, the author first analyses the market situation from the supply perspective. Second, using a method of a questionnaire survey, the market situation from the demand perspective is investigated. The last chapter deals with a creation of a new competitive product of animation services for families with children, implementing the findings from previous chapters.
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Online marketingová komunikace firmy působící na trhu leadershipových programů
Langášová, Markéta ; Stříteský, Václav (advisor) ; Machek, Martin (referee)
The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and potential future development. Second part is dedicated to analysis of online communication strategy of chosen leadership development company. Analysis are based on interviews with relevant target group, comparison of online activities of competition and clickstream analysis of data from Google Analytics of various communication channels.
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The impact of fundamental news on selected stock indexes
Polívka, Ondřej ; Fičura, Milan (advisor) ; Mazáček, David (referee)
This thesis investigates the impact of the fundamental news announcements on the movements of the stock indexes SAX, SaP500 and DJIA. The theoretical part of the thesis describe the basic structure and properties of these indexes. There are also presented theoretical and empirically validated relationships between different fundamental news and the indexes. These relationships are described based on the theory of efficient markets, technical, fundamental and psychological analysis. The practical part of the thesis analyze the impact of fundamental news (5 types - index SAX and 6 types- SaP500 and DJIA) 2005-2015. There is analyzed the impact of news announcements on the day of the notice and the day after the announcement. The result is there exist significant relationship between "surprise" value of inflation and interest rates news and indexes SaP500 and DJIA.
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Marketing strategy of BIG SHOCK! brand
Besperát, Tomáš ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
Diploma thesis analyses current marketing strategy of Big Shock! brand, active on the energetic products market. It includes competition monitoring, consumer behaviour study and the latest trends on the energy drinks market in the Czech Republic. Part of the thesis is based on my own quantitative on-line research among energy drinks consumers. The conclusion contains current strategy analysis and some recommendations ensuing either of the market development and research made.
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The Effects of Brand Extension Strategy, Beer Industry Case Study
Tomková, Michaela ; Machek, Martin (advisor) ; Hořáková, Veronika (referee)
Today there seems to be an increasing number of products similar to one another, especially on the fast-moving consumer goods market. Due to this recent trend, differentiation is necessary for companies to define their brand in relation to its competitors. One of the possibilities is the implementation of the brand extension strategy. The main objective of this master thesis is to investigate and analyze the effects of different types of brand extension strategies with the focus on the beer market. The first part of the thesis includes a thorough research of primary and secondary data, which provides insight into new trends and factors that influence the brand extension strategy and its success. The second part is more practical and is devoted to a case study of a Czech premium brand called Frisco. Given its increasing competition on the market, Frisco has recently changed its core strategy and extended portfolio.
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Vliv ropných šoků na ekonomiky USA a Venezuely od 70. let do současnosti
Pavlíček, Vojtěch ; Pikhart, Zdeněk (advisor) ; Strejček, Ivo (referee)
This paper attempts to define the impact of the oil price shocks on the economy. In the theory paper examines the general impact of the changes in the oil prices on the economy and the possibility of the central bank to respond to these changes, which proves to be quite difficult due to the time lag in the effectiveness of monetary policy. The practical part includes, inter alia, the development of the oil shocks of the 70s, with a focus on the latest crisis of 2014 the economy of the United States and Venezuela. In the US case is detected dual impact. Despite the negative impact on the individual segments of the economy, however, it can be argued that the low price of oil for the US is positive stimulus. On the contrary, the Venezuelan economy is experiencing within the low prices as export economy clearly negative shock, which uncovered nonfunctional economic system.
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Financial analysis of selected enterprises
Dvořáková, Lucie ; Slaboch, Josef (advisor) ; Kotyza, Pavel (referee)
The thesis deals with the financial analysis of the company Breweries Lobkowicz Group a.s. in 2010 - 2014 period. It is divided into theoretical and practical part.
Theoretical part focuses on general problematics of the financial analysis. Fundamental terms as balance sheet, profit and loss account, cash flow account are explained in this part of the thesis. However it also analyzes each indicator used in the practical part. Firstly, horizontal and vertical analysis of the financial records are introduced, also differential and ratio indicators are explained, specifically current ratio, quick ratio, cash ratio, profitability of total property and ordinary capital, rentability of sales. Subsequently the thesis describes the rate of indebtedness of the company and indicators of the activity - turnover of the individual components of the assets side. The final subtopic is the overall indexes of rating, specifically as for solvency models Kralick´s Quicktest and as for bankruptcy ones Altman´s model and Index IN05.
The practical part introduces the company Breweries Lobkowicz Group a.s. and the individual methods and indicators mentioned in the theoretical part are applied. Using these indicators the financial analysis itself is carried out. To summarize, the company is long-term loss-making but year-on-year the loss is decreasing. The company registered big progress in 2014 when its own capital reached positive numbers. This change has a positive impact on the development of most of the indicators used in the financial analysis.
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Business process improvement
Vasyliev, Viktor ; Tichá, Ivana (advisor) ; Ladislav , Ladislav (referee)
This paper focuses on a timely topic, specifically management of processes and improvement of business processes. Czech economy has now fully accommodated to business in market conditions and Czech businesses are increasingly more integrated into the global economy. These conditions require increasing competitiveness of Czech companies and increasing the efficiency of administrative activity.
In order for modern companies to succeed in the marketplace they must constantly focus on the improvement of their activities, and therefore it is important to keep developing new technologies, business methods, and improve the quality of the final products of the introduction of new effective methods of management and organization of businesses.
Business processes are an integral part of every company and their improvement is an essential tool to increase competitiveness and proximity to the customer. The study of business processes allows to gain the necessary expertise in complex analysis and a detailed assessment of existing processes, finding optimal solutions that the managers and employees cannot see in their positions. Optimizing business processes supports us in having a clear idea of all the activities, objectives and final outcome of their activities.
Only in case where the company will have a good analysis of the underlying business processes focused on a specific goal can the enterprise achieve improvements in all the necessary activities. Process analysis is a good method to answer the question what is necessary and sufficient to achieve the desired objectives.
This thesis is focused on business processes and their improvement. The theoretical part elaborates on the process management and compares different approaches to making changes. The practical part focuses on the application of theoretical knowledge in a chosen company. Firstly it describes the analysis of the current situation and subsequently submits proposals for specific improvements.
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Taxation of employment income in the Czech republic and Great Britain
Zemanová, Tereza ; Tepperová, Jana (advisor) ; Trgiňa, Gejza (referee)
The aim of this thesis within the theoretical and comparative part to identify the similarities and differences in the taxation of income from employment in the Czech Republic and Great Britain in the context of structural components and on the basis of facts to determine any recommendations for the Czech Republic, whose introduction could have positive impact on the resulting tax burden or, conversely, find and highlight solutions that are applied in the Czech tax system. The application will demonstrate these differences and specifics on examples aimed to seek lower tax liability for a selected amount of income tax and show the way of taxation of income from employment.
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Market analysis of PR agencies in Czech Republic in the period 2013 - 2015
Jakubcová, Klára ; Loužek, Marek (advisor) ; Křítková, Soňa (referee)
The work analyzes market of public relations in the Czech Republic in the period from 2013 to 2015 based on the available data. Data come from research for The Association of PR Agencies (APRA) and from the balance sheets of selected agencies. The main hypothesis says, there is a monopolistic competition on the Czech market of PR agencies, because there is homogenous product, a large number of agencies, no entry barriers and agencies don´t have market power. I tested the hypothesis by calculating the Concentration coefficient and the Herfindahl Hirschman Index. Both methods confirmed the main hypothesis of monopolistic competition in this market. Work also includes the TOP 10 of PR agencies in the Czech market according to turnovers. It shows that the largest agency in the 2013 was Bison & Rose and in 2014 and 2015 it was AMI Communications. I also compared the changes in income and in prices of services by agencies that are members of APRA. So I can say that between the period from 2013 to 2015 there was a 18% growth in income of agencies, which was caused by higher quality of orders and not by raising prices.
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