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Immigrant voices: Non-native authors in the contemporary Austrian literature on the example of Radek Knapp and Dimitré Dinev
Mrhal, Jaromír ; Hadwiger, Julia Nina Vanessa (advisor) ; Glosíková, Viera (referee)
SUMMARY: This thesis deals with the phenomenon of German migrant literature in the context of contemporary Austrian literature. The theoretical part is about general questions of the migrant literature in German-speaking countries - from the search of a suitable term to the dispute about its justification - and further there is a description of the specific situation in Austria. The second and the third part are dedicated to the presentation of two exponents of this sort of literature, the Pole Radek Knapp and the Bulgarian Dimitré Dinev. Based on the analysis of their two most important novels, Herrn Kukas Empfehlungen and Engelszungen, the presence of themes and motifs referring to their origin or migrant experience was confirmed. Nevertheless, as the comparison with their complete works shows, these themes and motifs are definitely not the exclusive ones.
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Brand strategy in international marketing
Pichler, Pavel ; Machková, Hana (advisor) ; Plchová, Božena (referee) ; Jindra, Jiří (referee) ; Kita, Jaroslav (referee)
Brand strategy is one of the key factors influencing the companies' success on the domestic as well as international markets. Brand is a fenomenon, which all consumers, suppliers and companies encounter on daily basis and therefore this topic deserves a proper attention. The main objective of this doctoral thesis is to present a comprehensive overview of the brand strategy in international marketing. There is an intention to provide a definition of brand (trademark) and describe the importance of a brand and make a summary of theoretical and practical knowledge about brands and brand strategy in relation to international marketing and analyze various apects, which represent partial objectives if this thesis. The first part of the thesis provides the definition of a brand, both in the business and the legal sence, and describes the importance of a brand in marketing management; it is emphasized, that the importance goes beyond the 4 P's in the marketing tactics, but it is an integral part of the company's strategy and a centre of interest of the highest management, since the value of the brand often exceeds the value of company's tangible assets. The thesis also proves the increasing importance of a brand from the supply point of view during the single development phases of the marketing concepts. The second part is focused on the value of the brand and it's evaluation and brand equity. It is explained, that a single definition of brand equity doesn't exist and various approaches to this topic are provided. An absolute brand value also doesn't exist, because the value is based upon an estimation of future revenues and profits determined by many factors. The Winning brands methodology from AC Nielsen is introduced as a practical example of a brand equity study. The world's most valuable brands are presented according to Interbrands and MillwardBrown, and it is shown, that the Best Global Brands index (i.e. Top 100 brands according to Interbrands) consistently outperformed the average market's performance given by MSCI and S&P indices; the most successful brands become even more successful. The opinion on transitive economies and the Czech republic from the brands' development point of view is provided, including the available ranking. The third chapter concentrates on building and managing brands. The difference between a product and a brand is provided and put into the context of the product policy as a part of the marketing mix. The link with the brand equity is shown in the sence, that various components of the brand equity represent important areas, where it is necessary to put attention and resources behind in order to build a strong brand. The importance of functional attributes, emotional attributes and attribute of self-expression is highlighted as well as the relation between the brand and the price. Basic objectives when building a brand are reflected in the consumer funnel, which consists of brand awareness, image, trial and loyalty. On the other hand the brand funnel provides a ladder, based on which the level of communication strategy is identified (product attributes, benefits, values, brand essence). Further text concentrates on strategic brand management including various aspects of marketing budget for the brand, internal evaluation of brand achievements compared to pre-defined objectives and institutional aspects of the brand building; different approach of sales and marketing is described, and description of the brand management, marketing management, category management and sales management are provided in detail and key performance indicators are shown in detail from practical point of view. Substantial part is devoted to private labels, which is a segment showing fast growth. Confirmation of one of the hypotheses brings a clear answer, that private labels are not only a tool for price competition, but fulfill also other tasks, like the extension of the consumers' choice, building new categories, providing a promise to consumers supported by the reatiler's reputation etc. In the following part there were identified trends, which can be expected in relation to brand strategy: polarization of brands, further strengthening of strong manufacturers' brands and corporate brands, a trend towards imaginative and creative communication of brands, development towards global brands, rationalization of brands' portfolio, re-branding, growth of private labels, co-branding and prioritization in brand management. In the fifth chapter theoretical approach was applied on the exaples of selected brands, which I worked with in my previous career. Many aspects of the international brand strategy are demonstrated on three brands: Becherovka as a large domestic brand dstributed also on international markets; Red Bull as a relatively young brand, which managed to become a global brand, including the distribution on the Czech market, where I actively participated in the launch; and Seven Crown as one of the world's largest alcohol brands, but which appears rather as a regional brand and a successful adaptation to the local Czech market conditions is shown. I amconvinced, that the main objective of this doctoral thesis, i.e. to present a comprehensive overview of the brand strategy in international marketing, as well as the partial objectives and the pedagogical objective were fulfilled.
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Polemics of Antonín Lenz versus Alfons Šťastný of Padařov
Mikeš, Jan ; Novotný, Vojtěch (advisor) ; Mohelník, Tomáš (referee)
Polemics between Antonín Lenz and Alfons Šťastný from Padařov Jan Mikeš This thesis describes the theological debate between Antonín Lenz and Alfons Šťastný from Padařov, which took place in the second half of the 19th century. This debate was the Czech contribution to the European catholic discussion on liberalism. None of the works were analysed in detail before. This thesis focuses on those parts of the work of Lenz and Šťastný that entail questions addressed by contemporary theology of that age. Both were prime representatives of free thinking in their time. The first chapter is an introduction into the contemporary context in which the polemics started, furthermore the life and work of both authors. The second chapter presents the anticlerical work of Štastný and the reaction of Lenz to them. The third chapter concerns Lenz's christology described in his apologetic work against Štastný. Key words: Theology Apologetic theology Theological literature Catholic Church Liberalism
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John Polkinghorne - his contribution to the dialogue of science and theology
Kobera, Marek ; Bednář, Jan (advisor) ; Opatrný, Aleš (referee)
ANGLICKÁ ANOTACE JOHN POLKINGHORNE - HIS CONTRIBUTION TO DIALOGUE OF SCIENCE AND THEOLOGY In this thesis we discuss the biography, the career and scientific and theological work of one of the main characters in dialogue of science and theology. We have tried to assign his theories and opinions to certain theological disciplines, although his work is mainly apologetic in its nature. We assess his role in the dialogue and set him in a wider context of other "similar" theologians and Church documents. Finally we formulate an outlook of the future developments of this particular field characterized by use of natural (scientific) theology. Keywords: John C. Polkinghorne, the nature of scientific and theological discourses, apologetics, natural theology, future trends in the dialogue between theology and natural sciences.
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Library for Fast Network Traffic Processing
Vokráčko, Lukáš ; Viktorin, Jan (referee) ; Kořenek, Jan (advisor)
This thesis is focused on time-critical operations in context of computer networks. Processed operations are packet classification, specially one-dimensional classification, longest prefix matching using binary search on prefix length and TreeBitmap, pattern matching using Aho-Corasick, regular expression matching and packet header analysis and extraction. Purpose of this work is to design API for library implementing these operations. Implementation speed of these operations is measured on Intel and ARM platforms.
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Angels in the Bible. The Role of Angels in biblical texts
Kopřivová, Marie ; Scarano, Angelo (advisor) ; Větrovec, Pavel (referee)
The Diploma thesis Angels in the Bible. The role of angels in biblical texts tries to describe the role of angels in the Bible based on the contexts containing the term angel. Then it analyzes and briefly characterizes individual texts of the Old and New Testament in which the term angel occures. With the help of this analysis it is possible to observe what role did the angels serve: they announced the birth of a son, God's election, God's commands, they become the life savers, leaders and protectors of the Israel nation and executors of God's punishment. An angel - interpreter acts in the apocalyptic texts. In the New Testament, angels also announce the birth of Jesus and John the Baptist, announce the God's will to people, they announce the resurrection and protect the church similarly to Israel. The most angels figure in the Book of Revelation and they play all roles known from apocalyptic literature: angel - interpreter, angel - guardian, as well as angels who participate on the heavenly council and effect the judgement according to the God's commands.
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Catholic social teaching in the Curriculum of Catholic High Schools of the Czech Republic
Švarc, Pavel ; Eliáš, Vojtěch (advisor) ; Kuźniar, Mariusz (referee)
The work is deal with the education of Catholic social teaching on church schools. At first author mentions general elements of Catholic social doctrine, the next describes various aspects of this learning in more details. He uses method, when he proceeds from general to specific. Author attends to the philosophical and theological context of Catholic social doctrine, its formation of the Popes encyclical and application of this doctrine to the national conditions, especially in the Czech Republic in the end. The main part of the work is research on education of Catholic social teaching in secondary church schools of the Czech Republic. The author wonders in it, whether the Catholic social teaching is taught in secondary church schools, eventually at what level. The result of research author finally considers to impulse for further work on its introduction into the teaching curriculum of these schools.
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Deciding the subject-matter in international commercial arbitration
Rohaľová, Lucia ; Pauknerová, Monika (advisor) ; Brodec, Jan (referee)
This thesis deals with the ways of deciding the subject-matter in the international commercial arbitration. Its primary objective is to analyze the most common ways of the subject-matter decision-making process, herein not only the decison-making according to set state law, but also as amiable compositeur, ex aequo et bono and lex mercatoria. Secondary objective is a brief presentation of marginal means of decision-making. In the first chapter, there is the term international arbitration explained. The second chapter provides the essential theoretical terms and context of deciding the subject-matter in the international commercial arbitration. The aim of the chapter is not only the need to introduce the reader into the subject-matter of the thesis, but also to elucidate its further stucture. In the third chapter, the process of deciding the subject-matter of a dispute according to the state law chosen by either the parties or the arbitrators is explored. The fourth chapter deals with the decision-making as regards justice and in the fifth chapter, lex mercatoria is characterised. In the sixth chapter we briefly analyze other methods of deciding the merits of a dispute as to the general principles of law, trade usages, using the method tronc commun, according to Islamic shari'a, and finally,...
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The trinitarian perspectives of the theology of religions. The outline of the approach to the non-christian religions by Gavin D'Costy.
Kočí, Martin ; Červenková, Denisa (advisor) ; Bouma, David (referee)
The Trinitarian Perspectives of the Theology of Religions. The Outline of the Approache to the Non-christian Religions in Gavin D'Costa. This thesis presents an analysis of the theological work of British Catholic theologian Gavin D'Costa in the field of theology of religions. The goal of this study is the presentation of D'Costa's huge contribution to the theology of religions and critical examination of his constructive theological concept of Trinitarian Theology of Religions. In the first chapter we provide an introduction to the thought of Gavin D'Costa. We point out his philosophical and theological presuppositions, we go through his most important books and above all we introduce preliminary remarks about his theology of religions, i.e. conception of the relationship between systematic theology, theology of religions and religious studies and the notion of religion in D'Costa. The second chapter classifies D'Costa's approach within the context of contemporary theology of religions. We deal with D'Costa's critique of pluralism, inclusivism and exclusivism. Especially, the D'Costa's polemic with his former teacher John Hick is at the centre of our attention. In the third chapter we consider D'Costa's own paradigm of theology of religion which is based on the Trinitarian faith as well as respectful...
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Oldřich Králík, textual critic and editor (based on Bezruč material)
Kosák, Michal ; Špirit, Michael (advisor) ; Wiendl, Jan (referee) ; Opelík, Jiří (referee)
Based on Bezruč material, the present thesis entitled Oldřich Králík, Textual Critic and Editor chronologically follows the establishing and development of textological concepts and editorial approaches ofthe said scholar. The central topic is dosely connected with terms of Králík's stratigraphy, synchrony and diachrony, as well as the genetic method. Králík's method is built on temp oral attribution; therefore, the problem of the dating of Bezruč' s work is of crucial importance for the thesis' argument. The thesis also confronts Oldřich Králík' s textological and editorial views with those ofhis opponents. In the series of scholarly disputes, Czech textual criticism defined its subject matter, attempting to define its position within the context of other sciences and humanities, especially linguistics, philology and literary theory, as well as taking its stand in regard to historiography. Simultaneously, fundamental working modes were formulated. Exceeding the home field, the disputes moved to the intemationallevel through the textological/editorial department ofthe Intemational Commitiee ofSlavic Languages. Among others, the debates resulted in the so-called manual of practical text criticism, Editor and Text, published in 1971, which has strongly influenced Czech editorial practice to the present day.
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