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Plan for improvement of internet marketing of chosen engineering company
Pokorný, Zdeněk ; Hinčica, Vít (advisor) ; Olšanová, Květa (referee)
The objective of this bachelor thesis is to evaluate the contemporary usage of internet marketing by company POKORNY, spol. s r. o. and at the same time to suggest its possible further development. Within contemporary usage of internet marketing is analysed company's website on the basis of its overall quality, content and its statistical values. In connection to company's website is subsequently analysed its optimization for search engines as well. Furthermore the thesis analyse usage of 2 social networks, which are Facebook and LinkedIn. Afterwards the thesis suggest possible further development of company's internet marketing which includes recommendation to eliminate discovered current deficiencies and suggestions to start using new available tools. The result of these recommendations should be better competitiveness of the company.
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The capacity of the European Union to form a common foreign policy: The approach towards Russia during the crisis in Ukraine
Grycová, Adéla ; Rolenc, Jan Martin (advisor) ; Cibulková, Petra (referee)
The thesis deals with the issues of framing and europeanization of the foreign policy of the European Union in the context of an actorness of the EU. These two theoretical concepts are applied on the case of an approach of the Czech Republic and European Union towards Russian Federation during the crisis in Ukraine. The aim of this thesis is to find out if the European Union is capabble of affecting the behaviour of a member state in order to create unified and operational foreign policy. The first chapter deals with teoretical definition of the two concepts and detailed description of the stances of Czech Republic and European Union follows in the second one. On the basis of these chapters the assessment is conducted. The last part firstly concludes if any attempt of influecing is present and secondly the success rate of the attempt is evaluated.
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Analysis of the Motivation and Satisfaction of Employees in a firm
Gonta, Natalya ; Dvořáková, Zuzana (advisor) ; Odvárková, Markéta (referee)
The aim of this study is to analyze the motivation and satisfaction of employees at British American Tobacco Ltd. The bachelor thesis consists of two parts - theoretical and practical. The first part describes the concepts and sources of motivation, which affect the performance of employees in the company. The second part describes the aim of the research, its progress and evaluation results in respect of which was carried out to analyze the way of motivation and satisfaction of employees in the company. For the following analysis methods were used questionnaire and a personal unstructured interview. The result of the thesis is mentioned proposal for improving the motivation of employees, which has potential and could be implemented in the company.
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The crime of disorderly conduct
Prokop, Lukáš ; Vokoun, Rudolf (advisor) ; Herczeg, Jiří (referee)
The thesis deals with the topic of the criminal offense of disorderly conduct focusing on disruption of organised sport events. This action is also referred to as spectator violence. The term of spectator violence, sometimes simplified as hooliganism, is used in different ways and it is not strictly defined. It usually includes violent or dangerous behaviour of spectators during sport events. The content is divided into eight chapters, which aim at defining this term and offer a complex and clear analysis. Opening passages are dedicated to criminal offense of disorderly conduct as such. They include an analysis of prerequisites conditioning the committing of criminal offense of disorderly conduct according to the § 358 of penal code. It serves as a vocabulary of terms for further study and for understanding of the mutual interconnection with the term spectator violence. Chapter III is an attempt at a proper definition of the spectator violence phenomenon through the description of values and ideals that are threatened by this conduct and through the overview of the methods used while committing this crime. The next part deals with the profiles of the perpetrators established through the criminological characteristics. Psychological motivation of the spectators to visit the stadiums is also looked...
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Identification and elimination of the risk that can endanger nurses during their professional performance
CHARVÁTOVÁ, Lenka
Theoretical background Employment in the health service brings about a number of risks that are specific of respective health facilities and their departments. Nurses should be informed about all possible risks resulting from their nursing practice, as well as about ways to eliminate these risks because this is the only way they can protect themselves and by suitable means and procedures. Performing their work, nurses are exposed to four main areas of risk factors. These concern especially the effects of mental and physical strain, chemicals and biological factors. Objective of my thesis The objective was to test nurses' knowledge of risks and to test how well they can eliminate these risks. Apart from that, the thesis endeavours to find out whether the risks in nurses' work change in relation to the field of care provided. Hypotheses H1 Nurses know the risks resulting from their nursing practice. H2 Risks in nurses' work vary in relation to the field of care. H3 The most common risk occurring in nurses' occupation is the puncture wound caused by a needle. H 4 Nurses are acquainted with manners to eliminate risks resulting from the performance of their occupation. Methodology To test nurses' knowledge, I compiled a questionnaire focused on surveying the knowledge in the field of risks and elimination of these risks. The questionnaire was arranged in two basic groups. The first group was focused on the knowledge of risks and occurring injury in the performance of the occupation (the puncture wound by a needle). The other group was focused on the area of eliminating the risks. The research was carried out in medical facilities in the Region of South Bohemia. Altogether, 417 nurses were addressed. The following sections were chosen in a haphazard fashion: pulmonary, surgical, internal and a neurological departments, department of subsequent care and the intensive care unit. All the results obtained were statistically processed in the Excel programme from the Microsoft Office software packet. I used a graphic depiction to interpret the outcomes. Outcomes It was found out in the first area of the outcomes that nurses are acquainted with the risks of their occupation (knowledge of risk behaviour, when handling loads, when working with chemicals, when handling oxygen cylinders, treating an aggressive client). The second area of the outcomes was essential for establishing the ways to eliminate risks (the nurses proved knowledge of risks and duties, the duty to participate in creating a safe environment , compulsory preventive medical examinations, knowledge of risk behaviour, using personal protective equipment, observing the work principles and procedures, knowledge of treating contaminated laundry, oxygen cylinders and immobile clients, disinfection of hands, treating an aggressive client). The third area yielded an answer to the question whether puncture wounds caused by needles ranked among the most frequent risks in the occupation of the nurse. The last area was essential to establish the variability of risks depending on the field of care provided. It was found out, that risks varied in relation to the field of care provided, while the nurses viewed the mental and physical strain as the most significant risk in the performance of their work. H1 - Nurses know the risks resulting from their nursing practice - was confirmed, H2 - Risks in nurses' work vary in relation to the field of care provided - was confirmed, H3 - The most common risk occurring in nurses' occupation is the puncture wound by a needle - was confirmed, H4 - Nurses know ways to eliminate risks resulting from the performance of their occupation - was confirmed. Conclusion The outcomes of the research realized will be given to the managements of the above medical facilities, with the aim of increasing the nurses' knowledge of possible risks occurring in the performance of their work, as well as possible ways of eliminating these risks.
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Marketing mix of the fitness centre
Choutková, Aneta ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of the thesis is to define and evaluate the marketing mix of the fitness centre World Gym Fitness Group Inc. and to recommend changes that would increase the efficiency of the marketing mix. The theoretical part is divided into two chapters and focuses on marketing mix of services and marketing environment. Within the crucial practical part there has been run a research to determine the mission of the company and clients´ satisfaction. The research is based on direct observation. The practical part contains at first general characteristics of the World Gym company. The next chapters are focused on the individual parts of the marketing mix of the fitness centre. The marketing mix includes services, price, promotion, distribution, physical environment and people. At the end all findings are summarized in the SWOT analysis and recommendations are designed to increase the efficiency of the marketing mix of the fitness centre.
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International trade with fresh fruit and vegetables
Laketić, Aleksandar ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The main goal of my Master´s thesis is to evaluate dynamic environment of international trade with fresh fruit and vegetables. In the first part of my thesis I analyzed importance of the production of fresh fruit and vegetables for economies of selected countries. Next I had described the trade flows and patterns. In the second part I made a characterization of payment terms and trade negotiations in the context of international trade with fresh fruit and vegetables. Furthermore I made an analysis of import and export rules and regulations of the EU. Based on this analysis I came to general conclusions on the trade policies of countries and communities. In the last part of my thesis I applied findings from the previous parts on the analysis of two cases. The first analyzed case is the situation of imports of Chinese pomelo to the EU, with regards to maximal residue levels of pesticides. Second analyzed case is the situation of South African citruses imported to the EU, with regards to the problematic of citrus black spots.
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Corporate social responsibility of SAP
Vaníková, Zuzana ; Müllerová, Františka (advisor) ; Sitter, Barbora (referee)
The thesis deals with corporate social responsibility. The subject of investigation is the CSR strategy of the chosen company. The theoretical part describes the corporate social responsibility from a historical and a current perspective. Above all, the thesis puts emphasis on the social pillar, namely the activities of the company in relation to its stakeholders, particularly employees and volunteering. Volunteering is an important part of corporate social responsibility. The questionnaire and subsequently its statistical evaluation answers the question whether the students currently studying in two economic universities consider SAP as a responsible company and how they relate to volunteerism.
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Analysis of the marketing activities in nonprofit organization INEX-SDA
Müllerová, Michaela ; Procházková, Markéta (advisor) ; Polcar, Jakub (referee)
The aim of this thesis is to analyze marketing activities of nonprofit organization INEX-SDA and make recommendations relating to the marketing mix which would increase awareness of this foundation and also increase voluntary help from the public. The thesis is divided into two parts. First part deals with theoretical definition of marketing and its specifics related to the nonprofit sector. The theoretical part is followed by a practical part in which organization INEX-SDA and the individual elements of the marketing mix are specified. In this part there was also done marketing research. With the analysis of marketing activities information is obtained which together with the theoretical knowledge leads to recommendations relating to the marketing activities of this non-profit organization. The thesis ends with an overall summary.
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The Evolution of the Global Microchip Market
Srba, Lukáš Martin ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
This thesis aims to explain the evolution and transformation of the microchip industry. It focuses on the changes and prediction of the future state including its causes and consequences. The analysis starts on the general description of the market and continues through its subjects ending on relationships between them. This serves as a source of information to the prediction in the final part of the thesis. In the beginning the products, which are taken into consideration in this work (namely CPUs, GPUs and APUs), are described. Following this, there is an analysis of the competition environment that defines a structure of the market upon which further work is based. (Three levels; the manufacturer of photolithographic machines, makers of the chips and their designers and OEM and aftermarket subjects.) The penultimate part defines the barriers to entry to this market and three categories are drawn up: economic, technical and geoeconomic, which are applied to every level of the market. Thus all prerequisites to a successful prediction are satisfied. In the last part of the thesis the prognosis is made and defined, along with its assumptions and limitations. In the concluding part of this work the consequences and results are summarized.
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