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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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Urban architectural design of the selected area by the river Svitava in Brno
Rohrerová, Aneta ; Ležatka,, Lukáš (referee) ; Pavlovský, Tomáš (advisor)
The main objective of the proposal, processed in the thesis is editing the waterfront in the selected area Husovice and change the purpose of the current premises of the former Mosilana. The Island defined from the east River Svitava and from the west Mlýnský náhon offer housing funktion, possibilities of recreation in the public space with city character, as well as the public space with natural character. The former area Mosilana serve as a new commercial center with several smaller squares, shops, restaurants, café, information center, newspaper, studios, workshops, exhibition spaces, galleries and views of significant element - Svitava. Emphasis is put on the biking and walking trails on the right embankment of the river Svitavy. Also important is the arrangement of street Valchařská.
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Postindustrial city Urban development study of Brno - east of the city
Bartoňková, Barbara ; Todorov, Petr (referee) ; Františák, Luboš (advisor)
The design of a residential complex in the post-industrial city Zábrdovice has a major role in the return of housing to the city and its immediate vicinity. The historically poor neighborhood with the background of the industrial panorama has great potential for future development. This thesis deals with the rehabilitation of this structure, will bring a fundamental restoration, improvement of the quality of housing and a safe environment. Also proof that even in this locality it is possible to create a fully-fledged place for its inhabitants.
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Multipurpose Town House on Křížová Street, Brno
Bartošová, Klára ; Nový, Alois (referee) ; Nový, Vítězslav (advisor)
living in the centre, in touch with the urban life and private natural surroundings, for young people, for families... a house as a hedge which isolates from a rush of downtown and gives a serenity of an inside city block a house as a compact substance which is in a harmony with a line of Křížová Street and sensibly melts into a crossroad, is in a harmony with a form and a measure of surrounding objects employs loopholes and views onto surrounding hills
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The Students themselves - Student Center Poříčí
Škarková, Kateřina ; Boháč, Ivo (referee) ; Zemánková, Helena (advisor)
The building of student housing is laid on the pedestal of student hall and sport centre. A court of the top of the pedestal is shaded from the street by the volume of the building. A connection and a view through the whole site is set up by staircases heading to and off the court. There is a corridor leading throw the building which is devided through open residence areas for the students. Holes in the floors create vertical connections. Displacement of the holes in the length of the building creates horizontal connection. Half-open one- ore two-storied residential areas are created which offer views through the whole building. In this spatial structure are placed the volumes of student housing.
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TOWNHOUSE ON THE WATERFRONT IN PŘEROV
Mai Lan, Chi ; Bajger, Oldřich (referee) ; Mikulášek, David (advisor)
The concept of mixed-use corner house situated on the bank in Přerov is based on the division of the parcel into two parts. These two partsare linked by the small street with the entrances to the shops and living. The small street leads from the ground floor through shopping to the roof floor where it ends by the terrace with coffe bar. There is amazing view to the river and center. The living is designed on the conception of regular crowd of cubes. Thereby the pleasant terraces for flats and viewing from the street through house oriented to the center arrised.
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Reconstruction of Restaurant with Housing Facilities Extension
Jun, Martin ; Němčák, Oldřich (referee) ; Králová, Zuzana (advisor)
Diploma thesis "Reconstruction of Restaurant with Housing Facilities Extension" is processed in the form of project documentation for building construction according to the applicable regulations (Act No. 183/2006 Coll., On Zoning and Building Regulations, including subsequent amendments). The project deals with the reconstruction of the existing restaurant building in the village Lísek, No. 89. The building is located on plot No. 49 in the cadastral Lhota u Lisku. Floor plan of the existing building is in rectangular shape with almost the unused basement and a deck above. The 1st underground floor is currently used only technical room and garage. In the 1st floor there is the sales area of restaurant, large kitchen and rooms for staff. Existing structures do not show signs of major damage. Reconstruction is not due to the technical condition of the building, but due to operationally unsatisfactory disposition and investor requiring to create an accommodation capacity. The requirement was to build new rooms to accommodate 24 persons. The supporting structural system of the 2nd floor is designed of ceramic bricks and 3rd floor due to the resistance of existing constructions is newly designed as wooden sandwich. The window openings are fitted with a six-chamber windows with triple insulation. Horizontally extension of the existing building corresponds to the current object. The roof of the building is gabled with dormers lighting the rooms in the 3rd floor. The building is designed so that even after the reconstruction match an existing installation. Part of building construction works is also landscaping. Due to the partial change in purpose of the building was necessary to design a suitable parking space with adequate capacity.
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City Library of Přerov
Fridrich, Jan ; Magnusek, Pavel (referee) ; Nový, Vítězslav (advisor)
City Library in Prerov, placed on square Přerov rebellion. The library is included in the terrain wave. Which allows a better climate for books but also expands the park which is located here before. The south often is located square in which the library opens the glass facade. Despite the passage of the library led to the city which is in a position which had been even before the actual construction.
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