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Customer Satisfaction Analysis and Recommendations for its Improvement
Šafářová, Martina ; Luxová, Martina Žabová (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis focuses on customer satisfaction analysis and customer regional food and services awareness that are offered by Konzum co-operative society. Local Konzum establishment in Žamberk was chosen for the purposes of this thesis. Entries for the analysis are obtained via an online survey. The survey itself focuses on current customer satisfaction and awareness. Appropriate measures for the improvement of these crucial aspects are then designed based on the acquired results.
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Entrepreneurial Project
Ehrenbergerová, Martina ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This diploma work targets the processional exist business management and helps to keep high quality of the manufacturing process. I find out strenghts and weaknesses with the analysis of the company. Further I will solve concrete claim, which has to be solved effectively and flexifly, in order that the firm fulfils the requirements of their customers and creates new opportunities to sustain the long term economic growth.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Kadlčková, Michaela ; Sobotková, Eliška (referee) ; Schüller, David (advisor)
This bachelor's thesis deals with an analysis of customer satisfaction at the recreational area REVIKA. The work is based on theoretical findings oriented on customers, methods of measuring customer satisfaction, and marketing research which represents the mainstay of the work. The company is described and analyzed in the practical part. Furthermore, the results are processed and evaluated on the basis of a questionnaire survey. Consequently, some measures are suggested for improving customer satisfaction at the company.
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Marketing Research
Měšťanová, Nikola ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis focuses on the marketing research of Wayfarer (men’s fashion shop) customers’ contentment. There are described goals of the thesis same as the methods for their accomplishment at the beginning of the paper. Following chapter defines the theoretical bases. The experimental part deals with the current situation of Wayfarer e-shop and delivery point. The goals are fulfilled with the meaning of analysis and personal research utilizing questionnaire form. Arrangements for customers’ contentment improvement with the delivery point service are presented based on the obtained experimental results.
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Customer satisfaction
Drápal, Jan ; Smyčková, Radka (referee) ; Chalupský, Vladimír (advisor)
This thesis is dealing with recognition of customer’s satisfaction rate of the company. The goal of this thesis was to design such recognition system of the customers satisfaction rate, which would enable the company to follow the current situation and help to improve it. This thesis also contains the suggestions on how to improve the overall customer satisfaction.
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Customer Satisfaction Analysis for AUTO DORDA Ltd. Company
Jirásková, Michaela ; Dlouhá, Štěpánka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is devoted to the analysis of customers satisfaction at AUTO DORDA Ltd. Company. The theoretical section is focused on the way of the customer satisfaction analysis, marketing research and connected notions. Theoretical knowledge is used in the practical part, where there are results of the research implemented by GfK CZ company reviewed. Results of the research were the base for processing the questionnaire dealing with critical areas and it was given away to respondents, I mean AUTO DORDA customers. Proposals and disposals were compiled on the basis of gained information and they lead to increasing standard of customers satisfaction of the analysed company.
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Analysis of Travel Agency Customer Satisfaction and Suggestions for its Improvement
Svoboda, Lukáš ; Pšenička, Martin (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on increasing the customer satisfaction of travel agency. Customer satisfaction is a key component for maintaining market position, company reputation and its growth. Client satisfaction is especially important in the area of services, including travel agencies. Based on a questionnaire survey among customers, using the NPS method and the KANO model, measures are designed for increasing it. Also the suggestions are obtained to improve company promotion with the use of customer survey.
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