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Image of NGOs'working within roma communities
Šubrtová, Kateřina ; Hronová, Tereza (advisor) ; Veselková, Zuzana (referee)
This Bachelor thesis deals with the media image on non-profit organizations operating within the Roma communities. The examined articles come from four Czech news portals Aktuálně.cz, Deník.cz, iDNES.cz and Novinky.cz, the examined period is January - July 2013. The theoretical part outlines selected concepts of media theory, which are later used for media content analysis: gatekeeping, news values, agenda setting, framing. There is also theoretically defined nonprofit sector, its organizations and some of the aspects of current situation which can affect public and media image of non-profit organizations. The theoretical part continues with description of social exclusion aspect within the Roma community and shows that it's strongly embed in history. Later there are information about the concept called New(s) Racism and about characteristics of minorities' media image, which is also applicable on media image of the Roma people in the Czech Republic. The methodology chapter defines the main research problem, describes the media sample and selected period. The part describing applied research covers media content analysis - the quantitative part contains the number of articles found, the incidence of non-profit organizations and their representatives, shows the amount of space which media give to...
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Socio-educational support systems for foreigners living in the Czech Republic
Kinghamová, Karin ; Burešová, Karolína (advisor) ; Vincejová, Eva (referee)
The diploma thesis Socio-Educational Support Systems for Foreigners Living in the Czech Republic deals with the topic of integration of foreigners in the Czech Republic. It examines what integration instruments the Czech Republic uses on the governmental and also non- governmental level. It is focused on foreigner's experience with NGOs' integration services in Prague and according to this experience it analyzes if supply meets demand. The theoretical part deals with the topic of integration in general and the current immigration situation in the Czech Republic. It describes the law relating to foreigners living in the Czech Republic and examines the state integration activities. It also covers the non- governmental sphere of working with migrants. The empirical part of the thesis contains a qualitative research; the main question is if supply meets demand in the field of NGOs' integration services. The research is based on half- structured interviews with foreigners who use NGOs' integration services and with the NGOs' workers. The diploma thesis also contains some recommendations for the NGOs according to the main findings from the research. These recommendations should become a useful instrument for improving the efficiency of working with migrants.
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Cause Related Marketing, it's Types and Examples from the Czech Environment
Kalná, Petra ; Dohnalová, Marie (advisor) ; Matyáš, Ondřej (referee)
The diploma thesis deals with Cause Related Marketing as the way of cooperation of a nonprofit organization and commercial company in the Czech environment. The presence of different types of Cause Related Marketing in the Czech Republic was investigated on the basis of the expert typology. My goal is not only to investigate the occurrence of these types, but also to analyze their representation and to determine which type prevails. In the empirical part I present concrete Cause Related Marketing campaigns with focus on their presentation on the websites of nonprofit organizations and their partner companies. Considering the website presentation of this cooperation I look for connections demonstrating the initiative that entities pursue during the campaign. The outcome of the diploma thesis is the research evaluation, recommendations for profit and nonprofit organizations and critical evaluation of this issue.
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Communication Activities of ZOO Prague in the Period 2010-12 and Their Historical Context
Kořínková, Markéta Maryam ; Orban, Karol (advisor) ; Strielkowski, Wadim (referee)
This thesis aims to introduce and analyse the basic methods of arts marketing and marketing communications used by nonprofit organizations using the example of Prague Zoo. Selected method of this thesis is the observation and subsequent description of the main communication and marketing techniques used by Prague Zoo in the years 2010 - 2012. This thesis describes the main subject of the communication campaigns introduced during this period and also explores the following. Analysis of selected historical events that have influenced the current form and communication of the observed subject. Introduces basic terminology and examples of marketing, arts marketing, marketing research, corporate identity, image, logo, crisis management and others. Explores the longstanding dispute over the logo of the Zoo with artist Cihlář which led to complete corporate design change which has been introduced on the occassion of the celebration of 80 years of founding of Prague Zoo and crisis communications during the flood in 2002. Very briefly describes the fundamental historical moments, beginning with its founding.
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Representation of Childhood in Advertising of Nonprofit Organizations
Domanská, Veronika ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
The Bachelor's thesis entitled "Representation of Childhood in Advertising of Nonprofit Organizations" deals with the representation of children in advertisements, and in the advertising of nonprofit organizations in particular. The theoretical part defines childhood as a social construct, outlines the social perception of the construction of childhood from two contrasting perspectives; it puts the relationship between the child and the adult in historical context and highlights the symbolism and connotations associated with the child. The thesis provides a theoretical view on the use of childhood as a motif in both commercial and non- commercial advertising. The research part focuses on visual advertising messages of non-profit organizations that emerged in the Czech media (particularly in the press, television, outdoor advertising and on the Internet) between 2010 and 2012. Selected advertisements are subject to the qualitative visual analysis which aims to describe and compare the method of presenting the motif of childhood and its insertion within the emotional context.
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The quality mark "Reliable public benefit organization"
SAHANOVÁ, Jitka
The main aim of the thesis is to identify the current position of the quality mark Reliable public benefit organization. The secondary aims are to evaluate the set evaluation criteria, determine an interest of awarding of the mark of nonprofit organizations in the South Bohemia and compare the Czech mark of quality of nonprofit organizations with existing foreign brands.
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Social advertising opportunities in the practice of the Czech social work
Uchevatkina, Stanislava ; Kodymová, Pavla (advisor) ; Holda, Dalibor (referee)
The diploma thesis "Social advertising opportunities in the practice of the Czech social work" is devoted to the relatively new advertising genre for our society- the social advertising, and how social workers can now use this type of advertising in their activities. The thesis defines the concept of public service advertising, describes the history of its origin and the level of development in some countries, and also by whom and for what purposes it is mainly used. The author aims to answer the question whether PSA can be considered as one of the tools of the social work, which gives us an opportunity to draw public attention to the existing social problems, find ways to solve these problems and prevent the occurrence of new pathological phenomena. The diploma thesis also focuses on social marketing, which is closely related to social advertising and should be used for the success of any social campaign, as well as on new trends in the activities of commercial organizations. These trends are identified as Corporate Social Responsibility. The conclusion is devoted to the description of problematic aspects of social advertising and its use in the social work, and the measures that can be taken for the development of social advertising in the Czech Republic in general and specifically in the...
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Leaving the institutional substitute care and the first year after
Štanclová, Tereza ; Čabanová, Bohumila (advisor) ; Orságová, Petra (referee)
Bachelor thesis "Leaving the institutional substitute care and the first year of independence" deals with young people, who are leaving residential care because of their adulthood, and are becoming independent. The author observes the circumstances under which the clients are leaving institutional care and attention is also paid to after-care that allows a smoother transition from full service to life outside the institutional care. The theoretical basis is the concept of social exclusion representing the first risk threatening care leavers because of their often lower education levels and lower competitiveness in the labor market and nonfunctional social network of their family and absence of social connections. Part of the bachelor thesis is qualitative research which includes recorded interviews with clients of residential care and aftercare, as well as with experts in the field. The purpose of the research is to provide a reflection of the parties involved and to illustrate the situation of these young people.
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Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010
Vaicová, Ivana ; Dolanský, Pavel (advisor) ; Čeňková, Jana (referee)
At times, when even state-financed museums and galleries are forced to manage the entrusted financial resources responsibly, create their own profits and raise funds for their operations from other than public sources, marketing communications become an important tool for reaching out to visitors as well as potential sponsors and other supporters. It is understandable that in private organizations, which gain only a relatively small percentage of their total budget from the state grants, are the marketing activities even more important. The bachelor thesis "Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010" characterizes the DOX centre, one of the biggest czech private galleries, describes its activities, analyzes the competition, target groups, and especially its communication tools. The most important points are then summarized by a brief SWOT analysis. The contribution of the work lies mainly in the comparison of the theory of museum marketing mostly from foreign-language literature and marketing practice realized by the czech institution of DOX centre. The essence of the work consists of the analysis of the components constituting the promotional mix of the DOX centre in the given period of time, the segmentation of target groups, and the identification of...
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