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Negotiations of sales representatives of pharmaceutical companies in the eyes of pharmaceutical assistants.
Hutarová, Edita ; Štegmannová, Ingrid (advisor) ; Trpišovský, Milan (referee)
Ethical behavior is an inseparable part of business life and can have a major impact on corporate culture in business companies and their communication with clients. The aim of this work was to find out how the behavior of sales representatives of pharmaceutical companies in pharmaceutical pharmacies is perceived, to describe the ethical aspects in this field, and then to propose recommendations for adjusting internal rules, values or ethical code in a selected pharmaceutical company. This task was accomplished by carrying out qualitative research to analyze and deeper describe how pharmaceutical assistants in pharmacies perceive the behavior of sales representatives of pharmaceutical companies. In order to eliminate the identified circumstances in this field, the proposed recommendation for the selected company is a thorough knowledge of ethical principles and the incorporation of techniques into the training program of the company that focus on empathy is proposed. In conclusion, adherence to ethical principles and the right corporate culture in the company can be considered crucial in the context of successful cooperation between the sales representative and the pharmacy.
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A journalist as a politician - case study of Martin Komárek
Davidová, Adéla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This bachelor thesis deals with the process of transition of professional journalists into active policy. By exploring a particular journalist, it tries to reach a general conclusion on what motivates journalists to become politics. The subject of the thesis is to place this phenomenon in the context of journalistic ethics and to find answers to whether it is possible to practice both professions at the same time - eventually in what form. The thesis is methodologically conducted as a case study and combines a thorough interview with content analysis. Martin Komárek, the main actor of case studies, has been a long-standing commentary of Mladá fronta, later Mladá fronta DNES. In 2013, he decided to leave the media and became a member of the political movement ANO 2011 founded by billionaire Andrej Babiš. It was Martin Komárek who criticized Babiš several times in his texts as a reporter. His change of opinion on Andrej Babiš was therefore a great surprise. Further examples of five selected journalists who made a similar decision as Martin Komárek did and entered into politics are given in the third part of the thesis.
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Ethical regulation of advertising
Mackovičová, Michaela ; Rozehnal, Aleš (advisor) ; Patěk, Daniel (referee)
Ethical regulation of advertising Abstract This thesis deals with the regulation of ethical elements in advertising. Advertising is regulated by law, which protects the most important ethical interests of society that may be violated in advertising. In addition to this an important role is played by regulation standing outside the law, provided by the advertising industry itself. The aim of this paper is to analyze the current position of self-regulation of advertising in the Czech Republic and to assess whether the existing mechanisms are sufficient. This will be accomplished by illustrating the application of self-regulatory rules on specific adverts. The thesis is composed of four chapters. Chapter One defines the term advertising as a social phenomenon from a marketing practice perspective. The chapter focuses on definitions of this term provided by both national and European legislation. Chapter Two gives the definition of ethics as a theory of morality and the term good manners, which is mostly used in legal literature. After providing a brief outline of legal regulation of advertising Chapter Three analyses the most important self-regulatory body in the Czech Republic - the Czech Advertising Standards Council and its decision-making process. The thesis illustrates which ethical aspects are protected...
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Ethical rules of conduct of judges in the Czech Republic
Bajzíková, Veronika ; Urban, Michal (advisor) ; Ondřejková, Jana (referee)
Ethical rules of conduct of judges in the Czech Republic This master thesis deals with ethical rules of conduct of judges in the Czech Republic. I chose the topic because in this area there is lack of scientific literature given to the topic of professional ethics in general and even less literature directly addressing the professional ethics of judges. The main objective of this thesis is to provide the most comprehensive picture of the professional ethics of judges in the Czech Republic and the resources on which it puts. The topic is brought to the reader within five chapters. The first chapter introduces the reader to the topic of ethics and its relation with morality and law and brings the view from the perspective of philosophy and legal theory. The second chapter deals with professional ethics and professional ethical codes, presents to the reader what the professional ethical code should be like. The content of the third chapter is in the first place to introduce the reader to the character and personality of the judge, his status in the legal system and, above all, the analysis of the professional ethics of judges. This chapter is the core of the work and in the analysis of various aspects of professional ethics draws on information acquired in the previous chapters. The main basis for this chapter...
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Ethical issues in the profession of nurse
BIDELNICOVÁ, Lucie
The main theme of Bachelor Thesis are ethic questions in nurse profession. These theme is separated in two parts. In the theoretic part I describe main terms such as ethic, morals, conscience. Then i concentrate on professional ethic , then specification on the work accomplishment, nurses education connected to department of health education, ethical code and also his failure and definition of burnout. In the practical part i have enclosed survey's results, where i have been concentrating on general knowledge of ethnic rules and behaviour. There have been 72 respondents, 61 of them women (84.7 %) and 11 men (15.3 %). There were 43 respondents with secondary education (59.7 %) and 29 (40.3 %) with college/university diploma. You can see that results show that 22 respondents (75.9 %) with college/university diploma are fallowing the rules , compere to 31 respondents (72.1 %) only with secondary education.
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Duty od Care of Members of Statutory Bodies in Capital Business Companies and its Relation to Internal Compliance Programs
Andreisová, Lucie ; Dědič, Jan (advisor) ; Boháček, Martin (referee) ; Lasák, Jan (referee)
The purpose of this dissertation is to provide its readers with a detailed and comprehensive look at the institute of duty of care, business judgment rule and related civil and partly also criminal liability of members of (not only) statutory bodies of capital business companies, and in this respect also to introduce an internal compliance program as one of the main instruments of good and effective corporate governance. The main objective of this dissertation is therefore to verify or refute the hypothesis whether, and if so in what particular form, can an internal compliance program be seen as an institute helping members of statutory bodies of capital business companies in fulfilling specific requirements and obligations of their duty to carry out the statutory function with due (managerial) care. The existence (implementation) of an internal compliance program is quite commonly connected with so called regulated markets and also with individual business corporations whose ownership structure extends the boundaries of the Czech Republic (typically British or American business corporations seated in the Czech Republic). But what about a wide neutral zone of Czech business corporations, i.e. especially small and medium-sized capital business companies? Shall these implement an internal compliance program as well? And, if so, on what grounds and with what benefits?
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Ethics and communication in public administration
Javůrková, Hana ; Mitwallyová, Helena (advisor) ; Vláčil, Jan (referee)
The aim of this bachelor thesis is a complex assessment of quality of service in public administration using specific methods of qualitative research. The first part is dedicated to theoretical knowledge in the fields of public administration and ethics. The second part shows evaluation and ratings of four different municipal offices in Prague with a use of methods like mystery client. Analysis shows that the most succesful municipality in this test is Prague 6.
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Business Ethics in Banking
Dočkalová, Dagmar ; Březina, Petr (referee) ; Putnová, Anna (advisor)
The diploma work addresses the application of ethical code into banking. It deals with business ethic and ethical code of Československá obchodní banka, Inc. The thesis analyses the original ethical code of the bank and engages in the implementation of the new ethical code which includes, among others, “The Whistle Blowing Policy”. The diploma work brings a cross-sectional survey of the employees of Československá obchodní banka, Inc. about their awareness and ability to fulfil the principles of the ethical code. The bank was recommended possible solutions based on the results of the survey.
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Ethics in Advertising
Mihályová, Jana ; Krkošková, Drahomíra (referee) ; Putnová, Anna (advisor)
The main goal of this thesis is to determine university students’ attitudes towards ethics of advertising in the Czech Republic. In order to attain this goal, an empiric survey will be conducted among students by means of questionnaire inquiring. The theoretic part of the thesis deals generally with the concepts of ethics and advertising and their position and importance in the Czech Republic, the following part then provides examples of unethical advertisements from the Czech and foreign practices. The result of inquiring will be the establishment of the rate of tolerance or non-tolerance of respondents towards ethics of advertising in the Czech Republic and their subsequent formulation in the form of recommendations for involved groups. The thesis and its results will be submitted to the advertising agency and graphical studio GAD STUDIO s.r.o. with its registered seat in Brno. Its results will also be provided as feedback to the Czech Advertising Standards Council.
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Preparing Ethical Code for XZY Company
Burian, Marek ; Janík, Jiří (referee) ; Putnová, Anna (advisor)
This master’s thesis analysis problems, which are related to ethical aspects of doing business in particular company. The basic for this work is the evaluation of an ethical and social environment analysis. On the basic of this analysis is proposed further recommendation for the company and wording ethical code of the company, whose creating was the main content this master’s thesis.
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