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Strategic Management of E-commerce Company
Tomášková, Lenka ; Ing.Jan Seman (referee) ; Němcová, Zuzana (advisor)
The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.
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ARKOV eCommerce portal project
Urban, Jiří ; Tichý, Martin (referee) ; Dydowicz, Petr (advisor)
The intent of this work is to make internet communication between customer and company more effective. The work will evaluate the possibilities of new e-Commerce company portal development and it’s design, including on-line connection with ERP system of the company SAP Business One. The result of this work will be a recommended proposal of the best and as well as cost friendly solution for the company.
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Concept of e-commerce for company
Ševčíková, Barbora ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis is describing and analyzing company Nexx, spol.s.r.o. Thesis contains proposal of problem solving consequential on analyze, which conduces to improvement of company's future position on HW market. Proposal realization e-shop will conduce to better quality of offered services and e-shop
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Development of Business Activitiesof Company Ideal Media s.r.o.
Smeták, Daniel ; Dufek, Tomáš (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.
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Implementation of E-commerce
Šúryová, Tatiana ; Ing. et Ing. Gregor T.Kovács (referee) ; Dvořák, Jiří (advisor)
This diploma thesis deals with the creation a web presentation of e-commerce of a firm. It includes descriptions and analysis of the specific subject. Also it contents suggestion of electronic commerce, which should contribute to a stable position of the firm in this market, to increase awareness among customers and ultimately to increase profits. Then it describes the problems related to implementation of e-commerce and economic evaluation of the proposal for electronic commerce.
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Risk Management in Electronic Business Operation
Janda, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis deals with the issue of electronic commerce operation and risk analysis on a concrete example of a company that wants to break on the market through the internet shop. The thesis builds on a theoretical basis of e-business, e-commerce, e-shop features, information systems and risk engineering. Based on the theoretical backgrounds, were the risk analysis and suggestions made to prevent and potentially mitigate these risks to an acceptable level.
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Analysis and Design of E-commerce Firms
Širáň, Josef ; Nosek, Zdeněk (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis deals with analysis of a website Zaujmete.cz. On the base of the analysis and separation of product nail sticker is designed an e-commerce for the product. Part of the thesis is also a new concept of e-commerce and propositions for promotion including graphic design.
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Internet Marketing E-commerce
Balharová, Lucie ; Kubíčková,, Lea (referee) ; Němcová, Zuzana (advisor)
The bachelor's thesis is based on a detailed situational analysis of the new marketing strategy of the FAROT s.r.o. company, which operates on the market in the fitness area and trading of the sports equipment, while the fractional strategies for the individual elements of the marketing mix are defined.
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Model of e-commerce
Jaroš, Petr ; Čihák, Leo (referee) ; Dvořák, Jiří (advisor)
This Diploma work analyzes chosen problems of e-business. It describes current situation and contains model of e-business. Realization this proposal should lead to improvement of offered services
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Creation of E-business with Tyres
Richtr, Roman ; Svoboda, Luděk (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with proposal of business plan for making an electronic shop with tyres. Parts of the business plan are business, marketing, organizational and financial plans and politics of risks. Source materials for the business plan are processed analyses of internal and external environment of the company in analytical part of the thesis.
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