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Internet Marketing of an E-book – Case Study DeepFrreak
Stemberg, Audrey ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.
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An Analysis of the e-shop WayToBook
Vakhrusheva, Liubov ; Sedláček, Jiří (advisor) ; Bychenko, Sergey (referee)
The aim of this work is the analysis of WayToBook, a specific electronic shop dealing with the sale of electronic and audio books. This work is divided into four chapters. The first chapter includes the theoretical background, the basic concepts, and the advantages and disadvantages of an online store for dealers and customers. The second chapter is devoted to the characteristics of WayToBook's electronic shop: its range of products, conditions of use, book piracy, and e-commerce customers. The third chapter analyzes the pricing policy of this electronic shop and its use of payment systems. The last chapter deals with the sales support and advertising.
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Strategy analysis
Týřlová, Zuzana ; Krause, Josef (advisor) ; Vávrová, Hana (referee)
The aim of this bachelor thesis is to elaborate a strategy analysis of Palmknihy s.r.o. company. The first part of the document contains a basic terminology and theoretic basis used for the strategy analysis. Concerning the theoretic part the second part discloses opportunities, threats, strengths and weaknesses of the company. A SWOT analysis evaluates results of previous analysis' and offers foundations for strategic recommendations.
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Competitiveness of electronic books
Hain, Tomáš ; Molnár, Zdeněk (advisor) ; Koubský, Petr (referee)
The purpose of this thesis is to survey the successfulness of electronic book sale in the Czech environment. The thesis is intended to provide an evaluation of the present situation, identify the main issues regarding e-book market competitiveness and determine critical factors which must be considered in order for the e-book sale to be profitable.
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Electronic Books
Diblík, Jaroslav ; Přibil, Jiří (advisor) ; Novák, Michal (referee)
Bachelor thesis deals with the topic of Electronic books. It describes the history of e-books, current state of developments and future prognosis. Thesis also deals with digitization and digitization projects. It provides a brief summary of e-book formats and examples of hardware and software used for reading e-books, then presents their internet sources. At the end, thesis briefly describes distribution of e-books and compares the price of printed and electronic book.
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Electronic Books
Puharič, Petr ; Pokorný, Pavel (advisor) ; Žák, Jakub (referee)
The main aim of this bachelor thesis is to give an overview of issues concerned with electronic books. It deals with the history of e-books and contemporary situation and describes their advantages, disadvantages and prediction of their future development. This thesis also provides comparison and description of various devices used for reading, price analysis and compares saleability of e-books in comparison to music.
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Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic
Kubeš, Adam ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The thesis "Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic", deals with topics and issues of e-books and the current market situation in the Czech Republic. One of its objectives is to introduce readers to the world of e-books, show a brief history and development of books and e-books as a medium, getting to know what's happening in the U.S., and particularly on the Czech market. For this thesis, it was developed an online questionnaire "Electronic books in the CR", which serves as a data source for the practical part. The practical part is to evaluate the situation on the market, attitude of respondents to reading, e-books, e-readers, and also use the data obtained for the selection of the best e-reader with a multicriteria method of choice.
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Innovation in retailing
KUBÁSKOVÁ, Tereza
The aim of this thesis is to explore innovations in retailing to the foreign market and then propose the concept of recommendations for use in the Czech market. Specifically, I therefore use of secondary data from international websites www.springwise.com collected 20 innovations from around the world, I worked in the case studies. In conclusion, I created a table which shows that innovation is a comprehensive view of the best and I'm here specifically described. I also used the survey research on e-script, which I created design concept
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