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Marketing strategy for CRM IS
Všetička, Martin ; Duba, Jan (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading to the proposal of the marketing strategy. This should significantly enable the firm to penetrate into the market of CRM IS and become successful.
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Information System Assessment and Proposal of ICT Modification
Čelko, Boris ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This diploma thesis focuses on the company INAT s.r.o., operating in the engineering industry. Focus of the work is to assess the currently used information system and propose appropriate changes to improve it. The work is divided into three main parts. The first part is an overview of the theory of the issue, the second part deals with detailed analyzes of society and the information system, and the last part consists of their own proposals for improving the information system along with economic evaluation.
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Multipilot Airliner's Crew
Munk, Tomáš ; Matyáš, Petr (referee) ; Šošovička, Róbert (advisor)
The aim of this master„s thesis is detailed study of multipilot airliner?s crew in sence of optimalization of its actions, which is known as Crew Resource Management (CRM). This paper shows what is the main purpose of CRM through the air crash investigations and human factor analysis. According to this findings, the last chapter presents problems of flight crew planning and personnel selection.
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Selection and Implemetation of the Information System
Tihlaříková, Lucie ; Novák, Lukáš (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the topic of selecting a suitable information system to simplify customer relationship management and support project management of a small company. After an initial recapitulation of the basic concepts and methods used, it focuses on the actual analysis of the current state of the company. Based on the analysis, the individual requirements for the information system are then defined. The aim is to select and implement an information system for the company that meets the defined requirements and provides managers with an easier path to new business opportunities, administration, project management and customer relationship management.
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Mobile CRM Application for Sales Representatives
Nevřela, Marek ; Hrubý, Martin (referee) ; Kočí, Radek (advisor)
Bachelor's thesis describes development of mobile CRM application for sales representatives. The aim is creating an appilication that helps with scheduling of events and online access to the database. The database contains information about customers. The thesis describes basic principles of CRM, which were used during development. Application is developed for mobile phones with operating system Android, which is briefly introduced in the thesis. The thesis consists of an analysis of similar, existing applications and analysis of requests from potential users. The next section portrays the design and implementation process of the parts. At the end, the thesis depicts testing from several different points of view and describes the feedback from users.
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