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Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
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Vlogs as a part of the Czech Youtube community's works
Beran, Matěj ; BENDOVÁ, Helena (advisor) ; DOLENSKÝ, Martin (referee)
This thesis is focused on Czech YouTube vlogs, their authors and spectators. I have therefore been watching those videos and attending events in the YouTube community over a few months and also asking authors about their motivation to create videos as well as the spectator's motivation to watch them. I have categorised and analysed Czech vlogs and associated videos. I have formed an overall opinion by applying texts by various sociologists and other theoreticians with the aim of presenting an integrated view on this topic. Youtubers and vlogs have the power to influence their audience as there is such a large number of spectators, mostly children.
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Social Media in Theatre Promotion
Nováková, Gabriela ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
In the first part the bachelor thesis introduces the concept of social media, its specific types, and also the characteristics of marketing of non-profit cultural organizations. It summarizes several recommendations on social media work in terms of content creation, especially on Facebook. The second part is dedicated to the concrete Prague theaters and their use of the social media in practice. Theatres are subjected to a brief analysis. The conclusion evaluates the use of social media of the studied theatres and recommends improvements.
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Marketing and communication strategy of SAP Czech Republic
Kalinová, Lucie ; Mikeš, Jiří (advisor) ; Černý, Jakub (referee)
The master thesis named "Marketing and communication strategy of SAP Czech Republic" analyses contemporary communication of the company, focusing on communication using social media. The thesis is divided into two parts. The theoretical part focuses on explanations of communication, marketing communication as a part of the marketing mix and in particular the specifications of social media. The second part of the thesis contains the analysis of the contemporary communication of the company and analyses communication using social media. The final chapter provides an evaluation of the potential use of social media in the communication strategy of SAP Czech Republic.
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Web 2.0 and its Influence on the Role of Individual in International Relations
Cvejn, Michal ; Knotková, Vladimíra (advisor) ; Zemanová, Štěpánka (referee)
The thesis deals with web 2.0 and the role of individual in international relations. The first section argues in support of study of individual actor in international relation. The second section introduces web 2.0 and its applications. Based on current knowledge of impacts of web 2.0 on politics, it suggests that web 2.0 should empower individual in IR The following analysis of web 2.0 in authoritarian and democratic societies shows that the new means to organize and publish through web 2.0 constitute a threat to authoritarian regimes and that they allow individual to co-set agenda of traditional media.
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Online public relations
Rakytová, Tatiana ; Stříteský, Václav (advisor) ; Vadocz, Štefan (referee)
The aim of this work is to define the essence of public relations on the Internet, the main tools of PR, which are currently used by companies to build relationships with the internet community. Furthermore, to evaluate their possible use by firms to communicate with the surroundings. Based on its survey to analyze their impact on Internet users. The output of this work should give basic recommendations and procedures for communication and building a reputation in the online environment.
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