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The global cities relationships from social network analysis perspective
Diviák, Tomáš ; Lupač, Petr (advisor) ; Šubrt, Jiří (referee)
This thesis is concerned with global cities as key actors in the process of globalization. Emphasis is put on network between these cities created by their mutual relations. In three parts constituting this thesis, there are at first presented relevant theoretic aspects of global cities and their networks: definitions and rankings of global cities and then Smiths' and Timberlake's typology of flows between global cities. In the methodological part, social network analysis is presented as a dynamicaly developing methodological tool as well as fruitful perspective for description of relations between global cities. In the last part, networks of social and political flows between cities included in the AT Kearney ranking are analyzed. Centrality measures and whole network characteristics are counted for both network and subgroups are identyfied. Based on the analysis it could be said that the most important and the most powerful cities are Tokyo, Paris and Washington, D. C. Powered by TCPDF (www.tcpdf.org)
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Datamining of social networks
Kubelka, Martin ; Šlerka, Josef (advisor) ; Hyblerová Trachtová, Veronika (referee)
This paper is about application of various data mining methods in social networks and social media area. It reveals basic principles of social media with the aim to high information potential of usage of the data from social networks. This is demonstrated on selected data mining methods, especially Social Network Analysis and Sentiment Analysis. Other opportunities of using social media data are shown in chapter about Social Media Monitoring tools. All these chapters are supplemented by practical examples and particular researches. Last chapter reveals visions and threats, which can bring data mining in the future. Keywords Data mining, social networks, social media, social network analysis, sentiment analysis, social media monitoring
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The Diagnostic of communication in NGO
Techlová, Pavlína ; Šafr, Jiří (advisor) ; Furmaníková, Lada (referee)
The quality of a communication in every organization is shown in a level of management and influence the relationship among co-workers. All at once has an impact to general organization habit and undermines the processes. Leaving the old concept of a management of organization, considering communication as a direction flow, leads to raise an awareness of a communication process itself as well as of its conditions. The diagnostic helps to recognize the current situation and identify the problematic processes displayed in a communication process flow. The theoretical part of this dissertation is devoted to the topic of an Organization and its development with reference to communication. This supports the empirical part of the dissertation where the diagnostic of an organization realized in non-profit market segment organization is presented. The research work is focusing on two communication layers and brings the knowledge of either a communication process or its significant aspects as of management, organizing, planning and working processes. The recommendation for either optimization or change follows after identifying the problematic processes of a communication. The communication is apprehended in wider concept of an organization development which becomes a real improvement for examined kind of...
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Specifics of the extreme right in the Internet environment
Avukatu, Jiřina ; Lupač, Petr (advisor) ; Podaná, Zuzana (referee)
The bachelor thesis "Specifics of the extreme right in the Internet environment" deals with the role of Internet in the life of the czech extreme and radical right movement. It discourses the groups which use Internet networks and forums, examining their manifestations, strategies and objectives of their activity, and the contribution of such activities in the area of virtual identity. First, the thesis defines the evolution of the Czech extreme right and also the current situation in the country. Furthermore, attention is paid to the topic of the far right on the Internet. The thesis analyses the activities of extreme right in the virtual world and its specifics in creating and maintaining a virtual identity of members of the movement. However, there is considerable space devoted to the processes of self-presentation, as well as to the structure and characteristics of communication, which play a crucial role in the process of identity formation. The second methodological part of the work aims to examine a wide range of czech far-right virtual sites using a combination of quantitative approaches, namely social network analysis and content analysis. The results of these empirical attempts will be combined with the findings of the theoretical part and altogether will be applied to the reality of the Czech...
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Possibilities of social network analysis based on the research of Facebook users' behaviour according to their temperament
Šemberová, Kristina ; Brejcha, Jan (advisor) ; Šlerka, Josef (referee)
Temperament is a determining factor of people's behaviour in everyday life. Does it show itself also online? Does introversial and extraversial behaviour in online networks differ? Some authors in their studies confirmed that introverts feel more secure in online networks and thus behave more like extraverts, similar effect have networks on behaviour of extraverts. Other authors proved empirically, that introversial users in virtual environment and online networks become more socially isolated and solitary. These studies were in principle conducted on American or Brittish colleges or universities, we have no similar research in Czech Republic. For this thesis, behaviour research and temperament identification questionnaire was filled up by 310 people of average age of 29 years, 2/3 were women, most of them live and work in Prague in media, marketing and public relations. Research results showed that 46% of users were present on Facebook for more than 2 years, extraverts actively participate in more networks, behaviour of introverts and extraverts on Facebook is really different as well as their way of using it, sometimes we can find very surprising details. First part of the thesis contains information about theoretical background - networks, social networks, online networks, ways and methods of...
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Analysis Influencer in the Social Network of Students of the Faculty of Management of the University of Economics
Lorenc, Marek ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The subject of this graduate thesis is primarily identification of influencers on the social network Facebook, group FM VŠE. Furthermore, the thesis deal with verification of influence power of influencers and comparison with the power of less influential people at the Faculty of Management. Thanks to literature review from international environment is in the thesis described the term influencer and for the purpose of identification of influencers is there also description of the theory of social network analysis. Identification is performed by analysing of the social network Facebook and for verification of powerful of influence is used questionnaire.
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Evaluation of Trust or Reputation Based on Social Network Analysis
Švec, Tomáš ; Malačka, Ondřej (referee) ; Samek, Jan (advisor)
This thesis' goal is to apply the terms trust and reputation from the point of view of artificial intelligence to social network analysis methods. It evaluates current available interactions for a model of trust considering various social networks. A mathematical model of trust for Facebook is designed and described in further parts. This model had been implemented in Python programming language. Experiments regarding this thesis are conducted on a sample amount of Facebook users and furthermore analyzed from the perspective of both artificial intelligence and social psychology.
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Social Network Analysis and Simulations
Vorlová, Pavla ; Král, Jiří (referee) ; Samek, Jan (advisor)
This diploma thesis is focusing on description of processing social network analysis, design and implementation of a model that simulates a particular social network and its analysis. Social networks are modern and very used in this time. They are very good point for exploring. This project deal with static analysis social network, where social network is constructed by graph. We nd out di erent properties of single component and than we establish signi cance of them. Relationships between components are important too for us, because they have a big influence on propagation information in network. Structural properties figure out existence of di fferent communities. We simulate social network with multi-agent systems, they are desirable for represent changes in network. Multi-agent systems have implemented a simulation model that represents a particular social network. His behaviour was analyzed and examinated by chosen methods.
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Competitive analysis of selected companies on the social network site Facebook
Ryčl, Jan ; Feige, Tomáš (advisor) ; Louda, Jan (referee)
Bachelor's thesis analyzes the success of marketing strategies of two companies on the social networking site Facebook using analytical tools. The theoretical part of the thesis deals with social media, social feedback and customer engagement. Then shows the marketing possibilities of Facebook and data analysis capabilities of Facebook Insights for evaluating the success of reaching customers. The practical part of the thesis deals with the competitive analysis of Facebook pages Xbox and PlayStation. The main goal is to determine which page appeals to their fans better and why it is so.
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Exploratory Social Network Analysis of Management Faculty students on social media Facebook
Loušová, Petra ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The aim of the bachelor thesis is the introduction of modern approaches in analysis social networks. In theoretical part there is characterized various social media used in both the Czech Republic and in the world. Additionally discussed are fundamental elements of social networking and the ability of analysis using software. In practical part are these basic approaches applied for an exploratory analysis of the social network of students of University of Economics, Faculty of Management in social media Facebook. For analysis is used SNA program Gephi. The goal of this work is to explore the social network of students of Faculty of Management on FB and to obtain potentially useful information.
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