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Intercultural analysis of marketing communication of CzechTourism agency aiming to recover tourism after coronavirus pandemic
Šoukalová, Lucie ; Koudelková, Petra (advisor) ; Ježková, Tereza (referee)
This thesis examines the diversity of the CzechTourism agency's marketing communication on foreign markets, depending on the impacts of the coronavirus pandemic and cultural specifics. The theoretical part of the thesis deals with marketing in tourism and tourism market in general, then the work and structure of the CzechTourism agency is further described. That is followed by examples of how tourism was affected by the coronavirus pandemic and specific impacts on the Czech market. Communication within the marketing of destinations is generally very specific, the thesis not only describes these general specifics, but also deals with differences that appeared in connection with the coronavirus pandemic - and all of that is subsequently reflected in the research of the thesis. The last important component of the theoretical part of the thesis are intercultural specifics, which are generally demonstrated by the research of the Dutch sociologist Geert Hofstede. The general description is followed by the analysis of selected cultures - Italy, Japan, Germany and the United States of America - the conclusions of which are subsequently applied in the research. The research works with the above-mentioned selected markets and analyzes characteristic campaigns that foreign representations of the CzechTourism...
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Border Changes between Italy and Yugoslavia after the Second World War
Susová, Petra ; Šístek, František (advisor) ; Žíla, Ondřej (referee)
The bachelor thesis called "Border Changes between Italy and Yugoslavia after the Second World War" deals with the post-war settlement in the Trieste region. It focuses on attitudes of Italian governmental and other representatives to this issue. The aim of this paper is to analyse their visions and to compare them with the real development. It covers mainly topics of the borders' drawing up, the possible establishment of Free Territory of Trieste, its administration including difficulties related to the unsuccessful nomination of the Governor and the road to the London Memorandum in 1954 as well. The bachelor thesis also analyses the international political development as well as the national Italian political situation which impacted Trieste matters. The campaign before general elections in 1948 affected the problems when the western allies promised Italy to integrate the area concerned to the republic to turn the election results in favour of democratic parties. Moreover, this paper analyses changes which happened after the Yugoslav-Soviet split and which had the impact on the solution of the Trieste question. It also follows difficult negotiations which lead to the end of problems between Italy and Yugoslavia concerning the Trieste region.
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The Italian Romantic Polemic
Piptová, Ivana ; Hrbata, Zdeněk (advisor) ; Pelán, Jiří (referee)
This master thesis discusses the roots, concepts and the subsequent interpretations of the so- called "romantic discussion", which took place in Italy between the years 1816-1826. Based on the overview of selected debate entries and their critical interpretations, we will try to explain the relatively scarce attention paid to the Italian romanticism by critics outside of Italy. The polemic on romanticism started with the article "On the Manner and Usefulness of Translations" by Madame de Stael, in which the author as a solution to the crisis affecting Italian literature suggested to translate more of French and German production, as it already reflected the upcoming romantic aesthetics. This modest proposal sparked a fierce debate which gradually dealt not only with the question of adopting foreign cultural impulses, but also with need to redefine the roots of Italian cultural traditions and build a modern Italian identity. The most important responses to Madame de Staël's article - written by Ludovico di Breme, Giovanni Berchet and Pietro Borsieri - are now considered "manifestos" of Italian romanticism. Unfortunately the inputs by Giacomo Leopardi and Alessandro Manzoni, even though they are considered very interesting and intellectually stimulating, cannot be considered part of the discussion as...
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Enlightenment on the Apennine Peninsula Shown on the Example of Cesare Beccaria and Antonio Genovesi
Argalášová, Marta ; Helan, Pavel (advisor) ; Čaplyginová, Olga (referee)
The subject of this bachelor thesis is the Enlightenment on the Apennine Peninsula. Its introductory part focuses on the characteristics of Enlightenment as a movement, it tracks the Enlightenment's beginnings, its development and its essential figures. After this part follows a description of the situation in the eighteenth century and the enlightened reforms that took place in the area of the Apennine Peninsula. In the two subsequent parts the thesis focuses on two particular personages of the Italian Englightenment, Cesare Beccaria and Antonio Genovesi, on their lives, their philosophy and thein main works, and also on the influence that they had on the future generation of reformers.
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Italian Renaissance Chests in the Czech Collections
Horáček, Jaroslav ; Mergl, Jan (advisor) ; Karasová, Daniela (referee)
This work deals with the subject of Italian renaissance chests (cassone) in Czech collections, mapping the fund of cassones in the Czech Republic and its critical evaluation. The most important collections of the Moravian Gallery in Brno, North Bohemian Museum in Liberec, Museum of Decorative Arts in Prague, the National Museum in Prague, the National Gallery in Prague and Silesian Museum in Opava were selectively processed for this research. The attention is also paid to decorative techniques, materials, design, typology and construction solutions used in the cassone- making process. The issues of differences in the production of cassones among various Italian regions are also outlined. This work also contains a concept of an Italian-renaissance chests catalogue in the Czech collections.
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Drawings Filippino Lippi's for the frescoes in the chapel Strozzi and Carafa
Kolomazníková, Karina ; Zlatohlávek, Martin (advisor) ; Nespěšná Hamsíková, Magdaléna (referee)
The Barchelor thesis "Drawings Filippino Lippi's for the frescoes in the chapel Strozzi and Carafa" is devoted to the Italian Renaissance painter and draftsman Filippino Lippi. Mainly his drawings for the frescoes in the Strozzi and Carafa Chapels. After the basic informations about his life and work, with summary of his basic work, Lippi is treated as draftsman. There is captured his workshop experience as well as several important drawings, which he made. The main part of this thesis discusses the frescoes in the Strozzi Chapel in the Florentine church Santa Maria Novella and in the Carafa Chapel in the Roman church Santa Maria sopra Minerva and about extant and so far assigned drawings for these Filippino Lippi's frescoes. There is also mentioned several drawings, which is reltated to these wall painting and they were made by the other artists. In the conclusion of this thesis there is attached a catalogue of Lippi's preparation drawings for these frescoes.
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Christian Democratic Party DC. Development and its position in the first Italian Republic to the so-called historic compromise
Květoňová, Petra ; Šušlíková, Lada (advisor) ; Gelnarová, Jitka (referee)
This bachelor thesis focuses on research of the position of the Christian Democratic Party of Italy in the system of the First Republic of Italy from its origin until the so-called historic compromise in the second half of the 70's of the 20th century. The Christian Democracy played a fundamental role in the process of forming of a new democratic republic. In the parliamentary election of 1948, which were crucial for further evolution of Italy, the Christian Democracy gained victory over the Italian Communist Party and its coalition partners, also thanks to its expressive anticommunist election campaign. Then a period of centrism began, therefore coalitions of smaller centrist parties were formed around the Christian Democracy to prevent the communist's access to governments. This conventio ad excludendum, leading to formation of the same or similar coalitions and so to the actual absence of political alternance, therefore had significant consequences for the whole party system of the First Republic of Italy, which can also be characterised as a particracy (partitocrazia). The thesis also analyses the internal structure of the party, its particular factions and, finally, also its relationship to the voters and especially to the regions of the so- called white subculture, where the Christian...
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