Original title: "Mýtus" skandinávského designu? Srovnání lokálních strategií firmy Ikea v několika evropských kontextech.
Translated title: "Myth" of Scandinavian design? Comparison of Ikea's local strategies in various European contexts.
Authors: Vojáčková, Veronika ; Hájek, Václav (advisor) ; Tourek, Jiří (referee)
Document type: Bachelor's theses
Year: 2022
Language: cze
Keywords: advertising campaign; advertising propaganda; Czech republic; IKEA; Italy; local adjustmens; Sweden; IKEA; Itálie; lokální kampaň; reklamní kampaň; reklamní propaganda; Česká republika; Švédsko

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/173799

Permalink: http://www.nusl.cz/ntk/nusl-506989


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses