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Corporate Social Responsibility in the Company
Hodovská, Anna ; Veselý, Josef (referee) ; Putnová, Anna (advisor)
The diploma thesis is about corporate social responsibility and its application in a selected company. The introductory sections summarize the theoretical background and methodologies used. The following are the sections related to the analysis and the research performer. The design part contains the basic concept of the code of ethics, recommended activities and evaluation in terms of risks, time and finances. The result of the work is this proposal of social responsibility in the company.
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Development of Communication Activities of Company
Andrlová, Zuzana ; Nogová, Lívia (referee) ; Zich, Robert (advisor)
Bachelor thesis defines the term 'marketing mix of company' and specializes in the field of public relations. The first part provides theoretical base, the second part analyzes power engeneering company Slovenské elektrárne as a member of the international corporation Enel. Public relations of the company is focused on implementation of project „Energy for country“ and the thesis specifies one of the five sub-projects called "Energy for nature". The conclusion of the thesis includes proposition of new communication activities in way of creating new projects, and further development of realized ones. Both efficiently represent and support company's positive attitude towards the environment.
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A Proposal of Voluntary Reporting in Selected Company
Jánov, Richard ; Hanušová,, Helena (referee) ; Kocmanová, Alena (advisor)
This diploma thesis deals with reporting of sustainability development and its mode of administration of regular reports. The purpose of the first section is to explain, define and describe theoretical and methodological approaches of corporate social responsibility of companies, how they were developed and what are their elementary principles and characteristics. The second section focuses on the analysis of implementation of corporate social responsibility in a concrete company in three areas – economical, social and environmental. The aim of the thesis is to create report about corporate social responsibility and sustainability development, based on acquired information and evaluated analyses.
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Corporate Social Responsibility in the Steel Industry
Malůšková, Judita ; Koráb, Vojtěch (referee) ; Putnová, Anna (advisor)
The diploma thesis focuses on corporate social responsibility and its analysis in a selected company doing business in the steel industry. The introductory part specifies the theoretical basis and methods and analyses used. The analytical part of the work deals with the evaluation of the social responsibility policy in the selected company and brings a comparison of the situation with a competitor from the steel industry. The last part of the thesis contains recommended activities to achieve a better level of social responsibility in the monitored company.
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Risks and Opportunities of Implementing a Corporate Social Responsibility System
Grocholová, Anna ; Koch, Libor (referee) ; Vymazal, Tomáš (advisor)
The author of the diploma thesis deals with application of methods for risks and opportunity identification and risk analysis to assess the project of implementation of Corporate Social Responsibility to the organization. Firstly, the thesis includes theoretical background about corporate social responsibility and risks management. The theoretical background serves as a support for applying methods and analyzing the necessary areas. The goal of this work is to find solutions and propose preventative measures to be used by the evaluated organization.
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Corporate Social Responsibility in DHL Express Company(Czech Republic)
Hercik, Marek ; Vyklický, Martin (referee) ; Putnová, Anna (advisor)
This master’s thesis deals with corporate social responsibility of company DHL Express (Czech Republic) s.r.o. and its impact on corporate image. The work is primarily focused on the characterization and analysis of the CSR activities of this logistics company. The first part describes the corporate social responsibility from a theoretical perspective. Subsequently in the second part is analyzed which CSR tools are used by DHL Express and how are they perceived by customers. Attention is paid to the global and local activities of the company and feedback
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Business Ethics in Eisberg a.s.
Řezáč, David ; Slepička, Martin (referee) ; Putnová, Anna (advisor)
Master´s thesis deals about Business ethics in Eisberg a.s. First section discuss theoretical resources related to the theme of entrepreneurial ethics. Thesis explains and outlines signifiant terms, which are essential, and summarize techniques used in practical research. Practical section deals with ethical environment in examined company, discuss results of research and propose specific future recomandations for the company.
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Návrh strategie společenské odpovědnosti pro Turistické informační centrum v Brně
Konečná, Julie
Konečná, J. CSR strategy for the Tourist Information Centre in Brno. Bachelor thesis. Brno: Mendel University, 2023. This Bachelor thesis deals with the topic of corporate social responsibility. Its aim was to design an appropriate socially responsible strategy for the municipal contribution organization TIC BRNO. The work is divided into a theoretical and practical part. The theoretical part is based on domestic and foreign literature. The practical part is based on a qualitative data collection, carried out in the form of a structured interview with a representative of TIC BRNO. Based on the information gathered, the CSR strategy was formulated together with particular step of implementation that will help TIC BRNO to improve awareness of social responsibility in the organization and increase the level of engagement in this area.
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Spoločenská zodpovědnosť vo firme Včelco s.r.o.
Kavoňová, Veronika
The bachelor thesis follows up on social responsibility in the company Včelco s.r.o. The primary objective of the bachelor thesis is to propose activities that will increase the responsible behaviour of the company in the case of implementation. The bachelor thesis is divided into literature search and results. The literature search describes the basic concepts, definitions and divisions necessary for the analysis in the results part of the thesis. In the results section is presented an analysis of the current status of CSR in the company and is evaluated a questionnaire survey to identify the awareness of current customers about the company's performing CSR activities. As part of the results were identified the problem areas of the CSR concept. Based on which were proposed three recommended suggestions for the development of social responsibility in the company, including cost-calculation.
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Environmentálny pilier spoločenskej zodpovednosti v chování spotrebiteľov
Lovás, Patrik
Lovás, P. Environmental pillar of social responsibility in consumer behaviour. Diploma thesis. Mendel University in Brno, 2021. Diploma thesis research deals with environmentally responsible behaviour of Slovak consumers with focus on zero waste. From the results of quantitative survey (n=454) and in-depth interviews (n=5) can be concluded, that Slovak consumers are actively interested in the issue of environmental protection which reflects willingness to demand environmentally friendly products, or zero waste products. The findings also show that such a responsible demand is primarily limited by consumers´ unfamiliarity of zero waste production. On this basis, recommendations are proposed to the marketers in the field of communication, which could support and subsequently increase environmentally responsible behaviour, what is simultaneously the main aim of the thesis.
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