National Repository of Grey Literature 227 records found  beginprevious208 - 217next  jump to record: Search took 0.00 seconds. 
Audience preferences of the target group 65+ in the years 2011-2014 on the ČT1 and ČT2 channel
Slivoňová, Juliána Silvie ; KOPECKÝ, Čestmír (advisor) ; MYSLÍK, Václav (referee)
The content of this work is to define the relationship between viewer and TV broadcaster, to clarify the issue viewer's groups, with emphasis on the target group 65+. It is also trying to disprove the stereotypes that this target group is represented, as well as to map the preferences of the audience at the first and second channel of Czech Television and genre to classify the most successful programs in terms of the senior audience.
Analysis of Female Specific Leadership Style in Organizations Dealing with Information Technology Development
Hlaváčková, Eva ; Hodný,, Jiří (referee) ; Franková, Emilie (advisor)
The aim of the diploma thesis „Analysis of Female Specific Leadership Style in Organizations Dealing with Information Technology Development“ is based on an analysis of working styles of man and woman lead with regard to defining the specifics of women's leadership in comparison to men. The theoretical part provides basic terms related to this topic, especially the gender, and the related stereotypes. Adequate attention is paid to the current situation in management from the women’s perspective. Empirical part documents the course of quantitative research performed in the company, when the style of leadership has been studied in accordance with the stated hypotheses. At the end the summary of the findings is discussed in the context of their potential contribution to the company's experience in the field of management and cultivation of human resources.
Výzvy pro ženy manažerky v Rusku
Naumenko, Evgeniya ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The thesis analyzes the situation of women in management in Russia. This thesis deals with the challenges of women in managerial positions. The theoretical part focuses on the on the explanation of the concepts related to the general characteristics of a manager, and its basic competencies are explained. Further, the main issues of women management are described. This chapter also deals with the barriers which can prevent women from the career advancement, and with the question of reconciling personal life and career. The practical part tests the theoretical knowledge on the background of a sample of eight women managers operating in different industries. With the help of qualitative research and its following analysis, it is possible to examine the situation of female managers on the market, define the existing obstacles, and see the possibilities for integration of work and family.
Cliché in Contemporary Art Photography
Čejková, Michaela ; Buddeus, Hana (advisor) ; DVOŘÁK, Tomáš (referee)
The diploma thesis defines the therm "cliché" in art and specifically in photography. This definition stems from examining concepts that are closely related to cliché: paraphrase, kitch, copy, reproduction. The thesis also pinpoints various examples of cliché in today's photography. It follows the development of certain clichés and aims to answer the question that concerns the repetitive search and imitation of certain images, even by authors who are undoubtedly aware of their existence, as well as frequency.
Psychological Aspects of Advertising
Velková, Romana ; Hiršová, Miloslava (advisor) ; Novák, Michal (referee)
The thesis deals with the topic of advertisement and advertising campaigns from the perspective of psychology. It firstly tries to explain the basic psychological concepts relating to advertisement. Then the thesis tries to describe the most common elements used in advertisement. These findings are applied in the practical part to a specific campaign with the purpose of creating hypotheses about impact of advertisement on customer. The aim of the practical part is using the results of the survey to assess validity of hypotheses.
Czechs from the point of view of foreign students
Szvitková, Klára ; Lorencová, Hana (advisor) ; Chodura, Přemysl (referee)
This bachelor thesis deals with national culture and cultural differences. The thesis aims to introduce the insight of foreign students into Czech culture before and after the internship within the AIESEC organisation. The research is based on qualitative interviews and questionnaires on the basis of which Czech cultural stereotypes that can be found in foreign countries are determined and the change of the point of view of the trainees at the end of the internship. Furthermore, the characteristics that according to trainees express the "typical Czech" are also observed.
Národnostní menšiny v ČR pohledem obyvatel města Brna
Staňková, Marie
This Bachelor's Thesis analyzes the social phenomenons focusing on citizens' attitudes to national minorities in the Czech Republic. The aim is to find out the opinions of citizens of Brno and their causes whether historical or current reasons. Identification and clarification of important concepts relating to this issue is mentioned at the beginning of the theoretical part. In the practical part are presented results of quantitative research which was done by questionnaire survey. Analyze of the obtained data is described and evaluated in that chapter.
The attitudes of primary school pupils to selected minorities
HAMPL, Ladislav
This bachelor thesis deals with an attitude of elementary school students towards their schoolmates of different nationalities and ethnic groups. It consists of theoretical and practical part. The theoretical part is divided into three main chapters. The first chapter focuses on multiculturalism in general and multiculturalistic education in Czech Republic. It describes an integration of multiculturalistic education in general education plans of Czech Republic and in those of elementary schools. The second chapter focuses on attitudes, stereotypes and prejudices in general, their origin and ways of manipulation. The third chapter is dedicated to the most common ethnic groups living in Czech Republic, that is Ukrainians, Vietnamese, Russians, Slovaks and Romani. It describes their history in Czech Republic and differences of their customs. The practical part focuses on the research of elementary school students attitudes towards their schoolmates of different ethnic groups. The purpose of the research was to find out whether students hold any prejudices towards their schoolmates of different nationalities and ethnic groups and whether the same nationality is important for them during a creation of friendship bonds.
The Image of Italy and Italians in the works by E. M. Forster and Henry James
JEŘÁBKOVÁ, Silvie
For my diploma thesis, I decided to choose "The Image of Italy and Italians in the Works by E. M. Forster and Henry James." I selected this topic because my attitude towards Italy is very positive and also because it seems to me interesting to compare in what way the depiction of Italy and its inhabitants is different and in what way similar at these authors. In the introductory part of my thesis, I describe the role of Italy in the course of history. I mention the significance of this country and also its influence on people who visited it. I explain the important function of Italy during the "travel for improvement" that was a part of young English men´s education first of all in 18th century and that was called the "Grand Tour." I also point out the fact that various Italian towns were perceived in a different way. Prejudices and stereotypes played an important role in the perception of Italy, which I mention at the beginning of my thesis as well. Later on, I explain why the authors including Forster and James set the plots of their works in Italy. I present particular Forster´s and James´s works on this topic and I summarize the most important aspects of their use of Italian setting and characters. The comparison of the representation of Italy and Italians in the works of these authors is the goal of my thesis. At first, I deal in my thesis with E. M. Forster´s relation to Italy and with his works on the Italian topic. I focus on the roles and functions of Italy and on the Italian characters in these works that I subsequently compare. I use the same process at H. James. I similarly describe at first his attitude towards Italy and after that his works, the plot of which is situated in Italy or in which there are some Italian characters. I compare these works once again with the focus on author´s depiction of Italy and its inhabitants. In next part of my thesis, I compare the mentioned works of both authors. I pay attention to the Italian setting and to the presented art, then to the role of Italy in both authors´ works, to similarities and differences of Italian characters, to cultural prejudices, stereotypes and xenophobia in the works, and I also describe to what extent E. M. Forster was inspired by H. James´s works, during which I draw on Forster´s critical work Aspects of the Novel. I confront the information with some critical texts of other authors, as for example with an article by Kevin J. H. Dettmar and a review by Edmund White. At the end of my thesis I analyse film adaptations of Forster´s and James´s works with the Italian topic and I put them in contrast with the original sources, on the grounds of which they were made. I observe during these analyses the similarities and differences in the depiction of Italians and Italy.
Gender Aspects of Social Work
KUBEŠOVÁ, Kristýna
The thesis, "Gender aspects of social work" deals with the issue of incidence of gender stereotypes and prejudices among social workers both gender in České Budějovice. The goal of this work is to find out if gender stereotypes and prejudices could be found in their mind and in practical approach to clients. Moreover, we would like to identify what create conditions for them and how the individuals try to deal with them. The theoretical part is divided into four chapters which focus on terms gender, gender issues generally as well as in connection with social work and above all on gender stereotypes and the incidence in the area of social work. The basic terms are discussed as gender, gender identity, gender role, gender contract and gender socialization. I am concerned with differences between gender, division of male and female role and created gender stereotypes. In addition, I deal with the theme of gender studies and discrimination in connection with gender marginally. Primarily, the theoretical part is focused on gender stereotypes and prejudices in social work and personality of social workers. The practical part is a description of the qualitative research, where attitudes of representative social workers are investigated in case of gender stereotypes and prejudices. With regard to the objective and qualitative strategy of this theses, two research questions were defined: 1) Is there any awareness in social workers about possible gender stereotypes and prejudices in social work?, 2) Are gender stereotypes and prejudices present in behavior, opinions and attitudes of social workers or as the case may be how they are manifested in approach to clients? Semi-structured interviews with 5 women and 1 man were conducted for the purpose of this study. They were selected by objective sampling intentionally. All of them work in organizations of social work in České Budějovice. The realization of the study took place in May 2014 in České Budějovice. The results were divided into three parts on the basis of semi-structured interviews and then were analyzed by the method of clustering. In the first part of interview, I am concerned with the basic information about social workers in connection with performance of social work. Then I focus on their own gender socialization and their idea what is the optimal distribution of gender role in family. Second part of interview is focused on consciousness of social workers about gender in social work. I took an interest in incidence of stereotyped behavior and creation of attitudes to clients. Moreover, the possibility of preference clients on the grounds of affiliation with gender was explored. The final part of interview, I focus briefly on reflexion of social workers and instruments which are used for reflexion of gender stereotypes and prejudices. The results were analyzed in a qualitative way and transformed to uncluttered charts. Results showed gender stereotypes and biases occur among social workers of male and female gender and their primary attitude to male or female clients is influenced by them. The incidence is mainly affected by transferring patterns of men and women role from their families. Nevertheless, men and female social workers are aware of their incidence and they try to eliminate and reflect them during their work. Because of these mechanisms, the attitude of social workers to male and female clients is getting better. In future, the thesis may serve as a source of information for social workers as well as general public who take an interest in this area.

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