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Gender stereotypes in different social strata
RYDVALOVÁ, Veronika
In my thesis I will deal male and female gender stereotypes in Czech society. I will outline differences between our society and the society of Tchambuli tribe, between which there will be clear differences in the understanding of male and female roles. I will focus especially on the stereotypes applied to the sphere of work and workplace (so-called male and female jobs) and on the stereotypes produced by mass media, especially advertisments. Into my thesis I will indude opinions of those who will comment on the problem of gender stereotypes, through replies to questions about gender, produced by myself. I will gather the opinions and attitudes usány the interview method. The goal of this thesis is to verify whether stereotypes in the sphere of work and workplace are noticek by the respondents, whether they identify themselves with these stereotypes and whether it is possible to verify different effects of these stereotypes, considering gender as well as other socio-demographic variables, such as age, education, etc.
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Stereotypes about social worker on the basis of inhabitans of Tábor
BENDOVÁ, Michaela
This bachelor thesis deals with stereotypes of social worker at the residents of region Táborsko. In theoretical part, factors which influence public perception, especially their attitudes, stereotypes and prejudices are defined. Thesis further describes conception social work as such, its professionality, values, help and control. It focuses on the relationship between social work and mass media. Media have the power to influence its audience to different behavior and thus have impact on reorganization of society. In one of the chapters the social worker is closely introduced. Especially his competences, roles and authority. Social worker helps to represent social work and takes different roles in it. With social work stereotypes are deeply wedded which occur everywhere around us and are ordinary part of our lives. However stereotypes are sources of creating prejudices of which is in our society countless. Goal of this work is to find out how is the social worker stereotyped at the residents of region Táborsko. In other words goal is to explore opinion of inhabitants about social worker and analyze which stereotypes are represented the most. With quantitative research the research survey was implemented. Within this research the questioning method was used with semantic differential. For fulfillment of the work, two research questions were set: VO1: On which demographical factors depend the public perception of social workers? VO2: What are the sources of negative public perception of social worker? Following hypotheses were set toward above- mentioned questions: H1: Women perceive social worker more positive than men. H2: The higher education person has the more positive is stereotype perception of social worker. H3: People who experienced direct contact with social worker have more positive opinion of him. The research sample represents overall 309 inhabitants of region Táborsko. These representatives belongs to age group of 15 35 years. Concretely, it comprises of 309 respondents who live in region Táborsko. Collected data were analyzed by descriptive statistics in MS Excel programme. Testing of hypothesis was realized in the programme SPSS with method t-test and correlation. Characteristics, given to social worker by respondent, were defined by semantic differential. Respondents noted their opinion about particular object by choosing the mark on scale from one to seven. Endpoints were defined by pair of contradictory adjectives. From results of research survey the findings are following. For the first hypothesis significant statistic relation were found at human characteristics: careful careless, kind evil, responsible irresponsible, friendly unfriendly, strong personality weak personality, willing selfish, even tempered unsettled. Research shows, concretely average from the t-test, that at these characteristics women perceive social worker more positive than men. For the second hypothesis was tested whether with growing education the positive perception of social worker grows as well. Test demonstrates that the more people are educated the more they think that social workers are priceless, important and they have strong personality. Last but not least, for the third hypothesis significant relation was found at characteristics responsible irresponsible, friendly unfriendly, willing selfish, even tempered unsettled and unrecognized appreciated. From outcome of t-test it can be seen that people with own experience with social worker have more positive opinion than people whose experience is derived from media or they have none. Results from research of this bachelor thesis may be used as a source of information for public and also may interest social workers from Tábor region. To limit the occurrence of stereotypes I would recommend to create campaign where the public will be familiarized with profession of social worker.
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Racial prejudice of social workers
DEJMKOVÁ, Vladimíra
This thesis is focus on attitudes of social workers to racial prejudice, especially in personal and professional life. The theoretical part defines the main terms within topic of work, such as race, prejudice, social worker and describes differences between terms of race, ethnicity and nation. The practical part is processed by quantitative method, namely by questionnaire survey. The social workers from the employment offices and from Non-Governmental Organization in Vysočina region are the respondents of survey. After that the obtained data are analyzed and interpreted. Though the social workers can not express officially their racial or other prejudice in their profession, their point of view on this social problem can be different in their personal life. Then it depends only on how professional they can be in their specialization.
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Analysis of Female Specific Leadership Style in Organizations Dealing with Information Technology Development
Hlaváčková, Eva ; Hodný,, Jiří (referee) ; Franková, Emilie (advisor)
The aim of the diploma thesis „Analysis of Female Specific Leadership Style in Organizations Dealing with Information Technology Development“ is based on an analysis of working styles of man and woman lead with regard to defining the specifics of women's leadership in comparison to men. The theoretical part provides basic terms related to this topic, especially the gender, and the related stereotypes. Adequate attention is paid to the current situation in management from the women’s perspective. Empirical part documents the course of quantitative research performed in the company, when the style of leadership has been studied in accordance with the stated hypotheses. At the end the summary of the findings is discussed in the context of their potential contribution to the company's experience in the field of management and cultivation of human resources.
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Výzvy pro ženy manažerky v Rusku
Naumenko, Evgeniya ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The thesis analyzes the situation of women in management in Russia. This thesis deals with the challenges of women in managerial positions. The theoretical part focuses on the on the explanation of the concepts related to the general characteristics of a manager, and its basic competencies are explained. Further, the main issues of women management are described. This chapter also deals with the barriers which can prevent women from the career advancement, and with the question of reconciling personal life and career. The practical part tests the theoretical knowledge on the background of a sample of eight women managers operating in different industries. With the help of qualitative research and its following analysis, it is possible to examine the situation of female managers on the market, define the existing obstacles, and see the possibilities for integration of work and family.
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Cliché in Contemporary Art Photography
Čejková, Michaela ; Buddeus, Hana (advisor) ; DVOŘÁK, Tomáš (referee)
The diploma thesis defines the therm "cliché" in art and specifically in
photography. This definition stems from examining concepts that are closely
related to cliché: paraphrase, kitch, copy, reproduction. The thesis also pinpoints
various examples of cliché in today's photography. It follows the development of
certain clichés and aims to answer the question that concerns the repetitive
search and imitation of certain images, even by authors who are undoubtedly
aware of their existence, as well as frequency.
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Psychological Aspects of Advertising
Velková, Romana ; Hiršová, Miloslava (advisor) ; Novák, Michal (referee)
The thesis deals with the topic of advertisement and advertising campaigns from the perspective of psychology. It firstly tries to explain the basic psychological concepts relating to advertisement. Then the thesis tries to describe the most common elements used in advertisement. These findings are applied in the practical part to a specific campaign with the purpose of creating hypotheses about impact of advertisement on customer. The aim of the practical part is using the results of the survey to assess validity of hypotheses.
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Czechs from the point of view of foreign students
Szvitková, Klára ; Lorencová, Hana (advisor) ; Chodura, Přemysl (referee)
This bachelor thesis deals with national culture and cultural differences. The thesis aims to introduce the insight of foreign students into Czech culture before and after the internship within the AIESEC organisation. The research is based on qualitative interviews and questionnaires on the basis of which Czech cultural stereotypes that can be found in foreign countries are determined and the change of the point of view of the trainees at the end of the internship. Furthermore, the characteristics that according to trainees express the "typical Czech" are also observed.
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Národnostní menšiny v ČR pohledem obyvatel města Brna
Staňková, Marie
This Bachelor's Thesis analyzes the social phenomenons focusing on citizens' attitudes to national minorities in the Czech Republic. The aim is to find out the opinions of citizens of Brno and their causes whether historical or current reasons. Identification and clarification of important concepts relating to this issue is mentioned at the beginning of the theoretical part. In the practical part are presented results of quantitative research which was done by questionnaire survey. Analyze of the obtained data is described and evaluated in that chapter.
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