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Customer Satisfaction with Offered Services and Products of Selected Company and Proposals for its Improvement
Matlas, Michal ; Kada, Tomáš (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.
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Business Plan for Creating of Microcompany - Butchery
Pittová, Michaela ; Ardely, Patrik (referee) ; Koráb, Vojtěch (advisor)
This bachelor's thesis deals with creating a business plan designed to start business of Pitta Butchery, which sells meat products and delicatessen with a range of foreign and choice of varietal wines. It contains proposals for marketing, financial planning and analysis of the external environment. The aim is to evaluate the feasibility and viability of the business itself.
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Business Plan for the Establishment of New Branch Office
Lachout, Jan ; Hlaváč,, Jaroslav (referee) ; Heralecký, Tomáš (advisor)
Master´s thesis will discuss the assessment of the current situation of the company ABC, s.r.o., To assess the current state of the company, will be prepared analysis of external and internal environment, SLEPT analysis, Porter analysis, SWOT analysis and financial analysis and subsequently prepared a draft business development company.
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Business Plan – Establishment of a Photo Studio
Králová, Linda ; Mačto, Daniel (referee) ; Heralecký, Tomáš (advisor)
This bachelor thesis focuses on the development of a business plan for the establishment of the Photo Studio in Brno. The work is divided into several parts - theoretical, analytical, and practical. The theoretical part consists mainly of basic concepts and definitions, which serve to develop the plan. The analytical part focuses on the evaluation of the current market situation. Finally, the practical part presents the implementation of the business plan.
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Development Strategy of the Company
Marcinčák, Petr ; Daňhel,, Radomír (referee) ; Koráb, Vojtěch (advisor)
Subject of this diploma thesis is to formulate development strategy for a company operating petrol station, hotel and restaurant. Specifically, it is about executing strategic analysis, analysis of internal and external factors to identify strengths and weaknesses of the company. Implementation of the proposed measures aims to improve company’s existing market position and secure its functioning even with major changes of environment.
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Business Plan Proposal for a Company
Cohla, Tomáš ; Šrámková, Veronika (referee) ; Konečná, Zdeňka (advisor)
This bachelor thesis deals with composition of business plan, leading to establishment of personal agency. Part of the bachelor thesis is the theoretical part related to the topic, the analytical part and the proposal for the establishment of a personal agency. SLEPT analysis, market analysis and SWOT analysis will be used in the analytical part of the bachelor thesis. Final part of this thesis contains assessing the implementation of the proposal.
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Customer Satisfaction and Proposals for Its Improvement
Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.
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Business plan for the hotel Panorama
Holubová, Barbora ; Petříková, Hana (referee) ; Hanušová, Helena (advisor)
The theme of this thesis is to create a business plan for the reopening of the mountain hotel Panorama in Deštné v Orlických horách. The first part describes the theoretical basis of the work consiste of an explanation of basic concepts and description of specific analytical methods. The analysis of the current status rate a market environment by using internal and external analyses. The final section focuses on the creation of a concrete business plan.
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