Original title: Spokojenost zákazníků a návrhy na zvýšení její úrovně
Translated title: Customer Satisfaction and Proposals for Its Improvement
Authors: Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Diplomova prace se zameruje na spokojenost zakaznika. Na zaklade vyhodnoceni dilcich analyz byly sestaveny navrhy na zvyseni urovne spokojenosti zakazniku. Prvni cast diplomove prace se zameruje na teoreticka vychodiska. Dalsi cast analyzuje soucasny stav pomoci analyz vnitrniho a vnejsiho prostredi a analyzuje soucasnou uroven spokojenosti zakazniku pomoci dotaznikoveho setreni. Na zaklade zjistenych informaci z predchozich analyz jsou v posledni casti sestaveny konkretni navrhy na zvyseni spokojenosti zakazniku. The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.
Keywords: customer; Porter’s Five Forces Model; questionnaire; satisfaction; SLEPT Analysis; SWOT Analysis; dotaznik; Porteruv model peti konkurencnich sil; SLEPT analyza; spokojenost; SWOT analyza; zakaznik

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/65342

Permalink: http://www.nusl.cz/ntk/nusl-556151


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses