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Hedonistic motivations for shopping - scale localization
Ježek, Michal ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
(abstract) The thesis deals with motivations for hedonistic type of shopping with a focus on their measurement by using a multidimensional scale designed and validated by Mark J. Arnold and Kristy E. Reynolds in 2003. This tool contains six constructs for which the author examined their transferability to the local environment of Czech consumers. The aim of the thesis was to convert the scale into the Czech language and into the context of the Czech consumers and their shopping behavior. There were analyzed cognitive interviews, which were focused on the understanding of the statements on the scale and their adjustment for the following questionnaire survey. This was conducted on a representative sample of the Czech internet population. Furthermore, statistical analysis was carried out with the focus on reliability and validity of the translated scale. Although the research does not primarily aim at creating a typology of shoppers or describing in detail the characteristics of Czech consumers, the results of the analysis indicate that Czech population's thinking about shopping is quite like of consumers in collectivist societies. At the end of the thesis, the final and modified scale is introduced containing five constructs instead of the original six. This instrument has been shown to be...
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Crime and Punishment in the Eyes of Cesare Beccaria: An Analysis of an Enlightenment Penal Law Reform
Bojar, Tomáš ; Sokol, Jan (advisor) ; Wintr, Jan (referee) ; Tinková, Daniela (referee)
Crime and Punishment in the Eyes of Cesare Beccaria An Analysis of an Enlightenment Penal Law Reform The Ph.D. dissertation is centred around a relatively concise, but extremely influential book: Cesare Beccaria's treatise On Crimes and Punishments (Dei delitti e delle pene). This work, first published in 1764, sums up in a clear, yet intellectually penetrating way all the main Enlightenment principles of a complex penal law reform. In its time, the book was not only of great philosophical importance and it not only changed the way western societies perceived crime and punishment, but it also served as a concrete guideline for various penal law reformers. It is therefore by no means an overstatement to say that it caused a true paradigm shift in both legal and moral philosophy. The main aim of the thesis is to give a legal-philosophical account of Beccaria's thoughts on crime and punishment, to examine their historical as well as moral background and show the actual impact they had on the legislation of many different, mainly European states. The first chapters of the dissertation are focused on Beccaria's life, his intellectual background and his formative influences (particularly the French, English and Scottish Enlightenment, the social contract theory, utilitarianism, Montesquieu's thoughts on penal...
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About Risks Resulting from the Legalisation of Euthanasia
Břeň, Jan ; Jirsa, Jakub (advisor) ; Špinka, Štěpán (referee)
In the thesis titled About Risks Resulting from the Legalization of Euthanasia I outline several utilitarian arguments in favor of legalizing euthanasia and further arguments to refute the idea of its legalization. The fundamental argument against legalization of euthanasia or physician- assisted suicide is based on the refusal of these utlitarian tendencies and on Kant's conception of dignity as it can be found in his Groundwork of the Metaphysics of Morals, along with a secular conception of the idea of the sanctity of human life. Beside other things is discussed also the question of whether philosophy has its rightful place in the discussion about the legalization of euthanasia at all or the relationship between euthanasia and palliative care.
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The Relationship of Hedonism and Humanism
Jerman, Ondřej ; Jirsa, Jakub (advisor) ; Švec, Ondřej (referee)
The diploma thesis discusses the relationship between humanism and hedonism. However, its main objective is not to explain the terms in their summarized historical relatedness but to point out their internal coherence. The fundamental issue the thesis deals with is the fact that sentient beings suffer from sorrow. Enumerating the reasons why it is important to search for a solution would be a waste of our reader's time. It is necessary to understand that we don't expect empirical science to solve the problem since - despite the enthusiasm significant for this modern period - has not introduced any relief from sorrow. Here comes the opportunity for philosophy and, eventually, ethics. In its first part the thesis maps out the context of humanism and hedonism, studies their apparent as well as hidden nature, and lays the conceivable foundations of humanistic hedonism. The following section suggests a set of particular steps. Adhering to these instructions makes it possible to experience delight and to eliminate sorrow.
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Transcending egoism through utilitarianism
Vaškovic, Petr ; Jirsa, Jakub (advisor) ; Hill, James (referee)
This bachelor's thesis transcending egoism through utilitarianism deals with the problem of egoism in connection to moral acts, especially in connection to the motivation of moral action. Main focus of the thesis is on the problem of egoism, which seems to be one of the main motivating powers, usually negative, that is preventing individual from following his moral judgment. Transcending the negative influence of egoism is possible through adopting a certain impersonal viewpoint. This tendency, namely the aspiration to achieve an impersonal viewpoint can be found in utilitarianism. Utilitarianism in its foundations works with an Epicurean, therefore more or less egoistically hedonistic view of morality, with a tendency of an individual to follow pleasure and avoid pain. Impersonal character of utilitarianism, that aspect of utilitarianism, which is capable of transcending egoism, is the aspect which will be most important for this thesis. The ability of utilitarianism to transcend the personal viewpoint will be the core of the argument, which will help us in transcending egoism. Keywords Ethics, egoism, motivation, utilitarianism, Bentham, Mill, Scheffler, Hare
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G. Lipovetsky: The Painless Ethics
Pavelcová, Tereza ; Jirsa, Jakub (advisor) ; Čapek, Jakub (referee)
The aim of this bachelor thesis is to follow and to critically interpret the proposition about the development of ethics and morality in the work of Gilles Lipovetsky both on specific examples from the history of ethics and its contemporary reflections. The thesis should clarify in what cases is his philosophical and sociological diagnosis, analysis and prediction justified and where it is on the contrary problematic and why. Lipovetsky's proposition in his book The Twilight of Duty is that contemporary moral "boom" is actually a shock and not only a comeback or a revitalization of the traditional morality. It would be no exaggeration to say that contemporary morality is definitely leaving the traditional one behind. The ambition of the thesis is also to give a formulation of the character and typical manifestation of Lipovetsky's "postmoral ethics of the third type" with neither religious nor lay basis in form of duty. The thesis is aware of the tension between the ethical ardor and decadence, the incitements to individualism and the demands of society, in short the tension between responsible and irresponsible ethics. The aim is also to try to justify the applied ethics of responsibility formulated by Lipovetsky, which is to be set in the period of "the twilight of duty", when we no longer have a...
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Application of neuroscience in the field of marketing in relation to ethics
Smetanová, Alžběta ; Sigmund, Tomáš (advisor) ; Vacura, Miroslav (referee)
The bachelor thesis Application of neuroscience in the field of marketing in relation to ethics focuses on a current topic of neuromarketing and its ethical aspects. Firstly, it describes neuroscience as a discipline which lays the foundation for neuromarketing. Consequently, it defines the term neuromarketing and briefly summarizes its history. The thesis continues with a thorough examination of practical use of findings of neuroscience for commercial purposes, ranging from basic principles of neuromarketing to a relevance of this relatively new discipline. While reflecting diversity of opinions on the actual contribution of neuromarketing, the thesis proceeds with a discussion of the issue of communicating neuromarketing methods on a business-to-business market and then pays close attention to potentially unethical areas in the practice of neuromarketing. In its final part, the thesis debates a question of manipulation through the lens of three different approches to moral philosophy, namely utilitarianism, deontology and the ethics of responsibility.
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The Application of Ethical Theories to Selected Dilemmas of Social Workers in Homes for Seniors
BALÍKOVÁ, Andrea
The diploma thesis refers to the applicability of ethical theories in solving the dilemmas of social workers in homes for the elderly. The thesis is divided into four parts. In the first part there is defined a residential social service in the form of a home for seniors and characterized the nature of social work in this facility. The second part defines eleven dilemmas social workers encounter in their practice and also the reasons why social workers avoid them. The third part describes the essence of ethical theory in social work practice. It is focused on the description of three selected theories which include deontology, utilitarianism and the ethics of care. The last part concerns the application of these theories to the two ethical dilemmas of social workers: to contact or not to contact client's family, to solve or not to solve client's problems.
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Animal Right : a Philosophical Perspective
Černý, David
The issue of animal rights is an essential part of practical ethics. Most authors argue that speciesism (defined as a prejudice of attitude of bias toward the interests of members of one’s own species) opposes liberationism. The overall aim of this contribution is to show that this conviction is wrong. In the first part, some remarks concerning current debate on animal rights are made, with special attention to Peter Singer. The second part of the paper is devoted in detail to clarifying the role of speciesism in opposing liberationism. It concludes by noting that only a highly specific form of speciesism is, in fact, in opposition to liberationism. We can hold speciesism and engage in animal liberationism based on ascription of some morally relevant properties (sentience) to animals.
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