|
|
Czechoslovak (Czech) Radio Broadcasting and Cultural Innovation
Trubačová, Lenka ; Hubáček, Ondřej (referee) ; Šisler, Vít (referee)
This thesis Czechoslovak (Czech) Radio Broadcasting and Cultural Innovation is designed as a cultural study of radio boradcasting development in years 1923 - 1999. Radio broadcasting development is interpreted as a process of cultural change. The aim of this thesis is to capture spreading innovation of the radio and describe the stages of this cultural change. The thesis is divided into two parts, a theoretical part and an empirical part. The theoretical part defines basic problems, deals with the theory of culture and media, the characteristics of radio communication. Particular attention is paid to description of the conditions affecting formation and development of the radio. The main focus of this work is to describe the radio development in Czechoslovakia and the Czech Republic. The second part is devoted to analysis of empirical data and sources, predominantly to secondary and historical analysis of accessible data regarding the radio. The major emphasis is placed on culturological interpretation of results of the analysis. This part also summarizes the importance of cultural innovation in terms of development of the Czechoslovak and Czech radio broadcasting. The concluding chapter deals with changes of this radio broadcasting.
|
|
|
Digitizing of video and radio broadcasting in the Czech republic
Endris, Petr ; Slámová, Hana (advisor) ; Mašek, Karel (referee)
Cílem bakalářské práce je podat ucelený přehled procesu digitalizace televizního a rozhlasového vysílání v České republice. V úvodu jsou vysvětleny základní pojmy. V druhé kapitole je pojednáno o televizi jako novém médiu a o funkci médií ve společnosti. Třetí kapitola je věnována standardům a specifikacím digitálních zařízení. Jsou zde popsány televizní normy, rozdíl mezi HDTV a SDTV. Jsou také popsány možnosti příjmu vysílání v HD kvalitě a interaktivní služby. Čtvrtá kapitola je věnována institucionálnímu zabezpečení digitalizace - konkrétně Českému telekomunikačnímu úřadu, Radě pro rozhlasové a televizní vysílání a Národní koordinační skupině. V páté kapitole je vysvětlen samotný průběh digitalizace televizního a rozhlasového vysílání [Autorský abstrakt]. Powered by TCPDF (www.tcpdf.org)
|
|
|
Potential of Private Equity Funds in Czech Media Market
Dolejš, Martin ; Moravec, Václav (advisor) ; Šmíd, Milan (referee)
The growing importance of media economics has been recently highlighted by the on- going recession of economy, which has caused a reduction of budgets for advertising. This fact has reduced the revenues of media companies and urged their need for a change of business model. As well as other commercial entities, media companies need for their business a source of financing, which allows them to create a new company, expand or restructure. Besides traditional ways of financing such as bank loans, new ways of attracting capital recently emerged: private equity funds. These funds do not only provide a company with capital but also bring know- how and actively help to manage the company. The aim of this paper is to describe the private equity funds and media market in the Czech Republic and based on this analysis to discuss the best opportunities for a cooperation of media companies and private equity funds in the Czech Republic. The impact of private equity financing on a media company will be also analysed.
|
|
|
Legal Regulation of the Radio and Television Broadcast in the Czech Republic
Šebek, Marcel ; Benda, Josef (advisor) ; Šmíd, Milan (referee)
The thesis Legal Regulation of the Radio and Television Broadcast in the Czech Republic deals with an analysis and description of relevant legal regulations applicable in the area of broadcasting and television in the Czech Republic and with a closer insight in the main legal institutes and entities. A theoretically-juridical opening is followed by an introduction of the Czech Republic and European Union legal systems. The core of the thesis is the main topic, which is the legal regulation of the radio and television broadcasting in the Czech Republic. This part is opened by a short historical abstract followed by chapters dedicated to particular legal regulations. The Broadcasting Act, the Act on Czech Television, the Czech Television Code, the Act on Czech Radio, the Czech Radio Code and the Act on Audio Visual Media Services upon Request are described in individual chapters. The closing part is dedicated to some of the legal regulations and their provisions that are more remotely related to the subject. Individual chapters describe relevant legal institutes of the Act on Advertising Regulation, the Advertising Council Code of Ethics, the Consumer Protection Act, the Commercial Code and the Civil Code.
|
|
|
Specifics of broadcast transmission for listeners in the age category 30-50 years
Drobná, Šárka ; Maršík, Josef (advisor) ; Moravec, Václav (referee)
This dissertation deals with the radio broadcasting in the Czech Republic that is focused on a group of listeners aged 30-50 years. It especially covers the public and private radio stations with statewide coverage. It also surveys what kind of formats of stations and broadcast programs dominate at target listeners and what the target listeners themselves expect from the broadcasting. The work is divided into the chapters and subchapters. The first chapter is concentrated on the development of the public and private radio broadcasting after the year 1989. It describes the demonopolization of Československý rozhlas and formation of competition of private stations, the ending of Československý rozhlas and origin of Český rozhlas, which serve as a statutory organization. The second chapter is aimed at the beginning or private broadcast stations with statewide significance. The third chapter focuses on both formats of radio stations and the formats of programs which are recently used in the radio broadcasting. The fourth chapter briefly describes the program of three favorite stations of the target audience. Last chapter summarizes research part of dissertation. The questionnaires investigated the listening preferences of target group, which stations the listeners prefere and which content of...
|
|
|
Development of the radio broadcasting as a cultural change
Trubačová, Lenka ; Hubáček, Ondřej (advisor) ; Prokop, Michal (referee)
The graduation thesis Development of the Radio Broadcasting as a Cultural Change is designed as a cultural comparative study of the development of the radio in Czechoslovakia and the United States of America as a cultural change (the origin and transformation of the cultural element). The thesis is divided into two parts, a theoretical part and an analytical part. The theoritical part defines basic problems and deals with history of mediae in the world. The focus of this part is characterization of Czechoslovakian and American radio broadcasting. The analytical part is devoted to analysis of empirical data, predominantly to secondary analysis of accessible data regarding radio development. This part also focuses on culturological interpretation or reintepretation of results of the analysis. The concluding chapter deals with comparison of the development of the radio in Czechoslovakia and the USA.
|
|
|
The History and Presence of Radio Beat
Kondisová, Andrea ; Maršík, Josef (advisor) ; Lovaš, Karol (referee)
This thesis deals with the historical development of the first Classic rock radio station in the Czech Republic - Radio Beat. The station began broadcasting on 1st January 2002 and within the first few years of its existence it proved that even in the Czech media landscape it is possible (despite its narrow profile) to build a strong rock radio station. In a few years' time, the original Prague station has spread through the whole of the Czech Republic and today it is possible to tune in to it on more than fifty frequencies in all regions. One of the specialities of the station is (amongst others) that it offers topical music journalistic programmes every evening. The thesis is the first comprehensive portrait of the station. Apart from the development of the programming of the station the thesis concentrates on the staff structure of Beat, its PR and background and especially the station's communication with its target audience. Part of this work is also dedicated to a brief description of the present state of Beat (that is, in year 2016) in terms of programming, radio presenting and staff structure. Also, a brief theoretical background of the development of the Classic rock format and its beginnings in the Czech Republic is present in the thesis. One of the key programmes of the station, compound...
|
|
|
Insulation
Richtr, Pavel ; Suchánek, Jiří (referee) ; Filip, Stanislav (advisor)
Interactive FM transmiter, interactive instalation - radioart. Independent radio broadcasting with three chanels. Broadcasting generated sound based - made by simply analog D.I.Y.syth, witch is reacting on weather - rain, wind, sunshining, temperatue.
|
|
|
Marketing strategy of Rock Radio
Hetešová, Zuzana ; Průša, Přemysl (advisor) ; Vít, Vojtěch (referee)
The aim of this bachelor thesis is a critical evaluation of the marketing strategy of Rock Radio, an assessment of its present success, and a proposal for future marketing changes in the family of Rock Radio stations. In the first part of this thesis, basic marketing and radio concepts are defined to facilitate understanding of the practical part of the thesis, which evaluates the adequacy and the success of Rock Radio marketing activities.
|
|
|
Tabloidization and public service media
LUKEŠOVÁ, Daniela
This thesis seeks to define the difference between commercial media and public service media, given the degree of tabloidization. The work is based on the assumption that the tabloid principles do not interfere only the commercial media, but due to the gradual development of the media industry they even penetrate the public service media. The work is focused on the reasons and forms of penetration by the tabloid media principles to the public. The theoretical section outlines the basic theoretical background and terminology to the topic of public service media and to the topic of tabloid principles. There are presented the characteristics of the tabloid media in the theoretical part, not only in theme but also in language. At first the methods used are presented in the analytic part and then work attempts to outline the current situation in the public service media, specifically on the example of radio broadcasting. The practical part of this thesis is based on the content analysis of media messages. Public media represents the Český Rozhlas 1 - Radiožurnál, concretely its news reports. This work not only tries to find the tabloid principles in broadcast of this media, but also try to make its comparison with the news of commercial media, represented by broadcasting station Radio Impuls. Aim of this work is to confirm or eventually to refute the assumption that public service media in the Czech Republic are affected by some degree of tabloidization in the form of penetration of tabloid principles.
|
guest ::
