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Analysis of marketing environment in the company
KRINESOVÁ, Michaela
The main objective of my bachelor thesis is marketing environment analysis and in terms of records to assess trends for future company development. I have chosen the the company TVAR, cooperative society Klatovy. Recently the firm focuses on kindergarden furniture production. I have analysed this company marketing environment with the assistance of Porter model, STEP and economic analyse.
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Analysis of marketing environment in chosen company
ČERNÁ, Jana
Nowadays, the marketing has bigger and bigger importance and each company should deeply deal with it. To stand it{\crq}s ground in such a segment, the company has to gain as perfect information about the competition, suppliers, customers and as it is possible and to work out marketing strategies with the help of these data. Marketing, marketing environment and analyses of the marketing environment are described in the teoretic part. These analyses are apllyed to concrete company {--} ARBO, spol. s r. o in the practical part. Marketing environment is analyzed with the assistance of the Porter´s model of five powers and with the STEP analysis.
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Analysis of marketing environment
CIBUZAROVÁ, Romana
The aim of my bachelors thesis was to asses the marketing goals of selected firm and to propose possible changes. The theoretical part is devoted to marketing, marketing analysis and marketing environment. In the practical part is applied PEST analysis and Porter´s five forces model in the company, which deals with international freight transportation by vehicles over 3.5 tons. Conclusion contains proposed changes to the enterprise.
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The analysis of marketing environment for selected company
RADOVÁ, Veronika
The objective of the Bachelor thesis is to establish trends based on analysis of marketing environment of the company and to pinpoint strengths and weaknesses, where necessary, to estimate the risk and the possibility of the company. Was applied to the analysis of marketing environment of the firm Potrefená husa. It is divided into two parts, the first, the analysis of the micro-environment, it is disassembled and Porter applied the five forces model. And in the second part was analysed macro-environment by STEP analysis.In conclusion, to determine trends. Pick strengths and weaknesses, threats and possibilities for undertaking Potrefená husa.
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Influence of the micro-environment on the supplying of needs and wishes of customers in a chosen firm
KROTKÁ, Veronika
The topic of my bachelor paper is influence of the micro-environment on the supplying of needs and wishes of customers in a chosen firm. The influence of micro-environment was analyzed in the textile fancy-goods firm from Vyšší Brod. The aim was to analyze the factors which influence firm{\crq}s possibilities to supply needs and wishes of customers. I get information from discusses with customers, from questionnaires a firm the holder of the firm. I mentioned the history of the firm, information about suppliers, customers, competition, public, about the influence from outside and inside environment of the firm in my bachelor paper. According to the result of the research I could suggest proposals on improving the current situation in the firm.
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Product line analysis of ELIT company
Bartuňková, Alena ; Vávra, Oldřich (advisor) ; Přikryl, Jiří (referee)
The author of this thesis is using the theory of marketing environment, marketing mix and product assortment of trade company for subsequent application to the analysis assortment of ELIT company. This company operates in the Czech Republic in the aftermarket as a distributor of spare parts for cars, trucks and motorcycles. In more details are analyzed chassis parts. In the thesis are also listed the most important competitors and in the conclusion are derived recommendations for the company ELIT.
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Analysis of product assortment
Tobiaš, Marek ; Vávra, Oldřich (advisor) ; Neupauerová, Patricia (referee)
This theses describes marketing and its importance for business, it also describes marketing environment and marketing mix with its ingredients. These theoretical bases are applied afterwards in the practice part of theses, which is focused on ice-cream market in Czech Republic. Analytical part also contains brief characteristic of Algida products on Czech market, their relation to competitors and public.
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