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Business strategies of travel agencies in terms of exploiation of individual promotional types
Trubač, Tomáš ; Navrátilová, Miroslava (advisor) ; Šíma, Jan (referee)
Název práce: Title: Obchodní strategie cestovních kanceláří z hlediska využívání jednotlivých druhů propagace Business strategies oftravel agencies in terms ofexploitation of individua! promotional types Metoda: V této práci bylo použito metody dotazníkového šetření - jak písemné, tak ústní formy - za účelem získání informací o využití a hodnocení účinnosti jednotlivých druhů propagace českými cestovními kancelářemi. Výsledky: Výsledky provedeného šetření podávají přehled o propagaci v cestovním ruchu z hlediska jejího využívání a možností zaměření se na vysoce účinné formy. Klíčová slova: cestovní ruch, marketing cestovního ruchu, marketingová komunikace, propagační formy, dotazníkové šetření, měření účinnosti propagace. 2
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Factoring as modern tool for financing of trade activity
Procházková, Lenka ; Stejskalová, Irena (advisor) ; Beneš, Miroslav (referee)
The diploma paper with the topic Factoring as modern tool for financing of trade activity investigates various ways of gaining financial sources for a company in its theoretical part. These sources can be internal as well as external ones. External possibilities of financing focused on factoring, its principals, functions and forms are described in more details. It compares the costs for external financing in the practical part, and this with different proportion of the current account credit and factoring.
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Business strategies of the selected e-shops
Chytilová, Kristýna ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The world of internet evolves quickly and it becomes an important means of trade. It brings new business opportunities with a need for specific business strategies. In order to be competitive, every company has to exploit as many advantages as possible and many advantages can be gained through the use of the internet (such as cost economization, easier integration of company departments and efficient data sharing, etc.). It is also important for e-shops to offer innovative services and user-friendly interface that will distinguish them from others. The aim of this thesis is to identify the opportunities for companies that the internet offers, to describe the specifics of internet business and its advantages and disadvantages, to analyze strategies of the selected e-shops from the Czech and the international market and to create a prognosis of their future development.
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The practical marketing e-shop optimization
Hašková, Kateřina ; Sedláček, Jiří (advisor) ; Kouba, Zdeněk (referee)
Diploma thesis The practical marketing sales web optimization introduces to the reader the problematic of the Internet sales channel. The first chapter provides general aspects of internet business and introduces the concrete web, which is then used to validate the proposed procedures in the practical part of the Thesis. The chapter, entitled Initial analysis provides detailed analysis on a real Internet business, from technical, content and marketing perspective. The chapter Optimization applies and comments practical optimization steps in technical, content and marketing field. All the procedures proposed, and the result achieved are documented based on a verification using standard and recognized web analytics tool, web site traffic reporting tool and trades evaluation tools. The closing chapter Evaluation of optimization, evaluates the changes and extensions implemented and proposes additional both supplementary and strategic changes for the future.
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Marketing and business ethics in branches protected by copyright
Černý, Michal ; Johnova, Radka (advisor) ; Bláha, Václav (referee)
The thesis is focused on an analysis of marketing tools and business policies, applied on the field of commercial publishing. First part is dedicated to an analysis of the copyright law that affects the activity of this sort of companies. It includes an explanation of the most important parts of the copyright law that is valid in the Czech Republic. There is a display of important international standards, considering the issues of intellectual property. The second chapter relates to the theory of marketing and ethical issues of commercial and business activities. It includes a definition of basic terms, marketing tools, and a step-by-step clarification related to developing a marketing strategy. The end of this chapter summarizes the options of using marketing tools in publishing. Eventually, the thesis deals with pieces of knowledge, gained during its writing. Two different ways of creating a marketing strategy for the Knižní klub publishing company are considered in the end of the thesis. Both ways are described in detail, and compared to each other.
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Application of mathematical methods for planning and managing network of sales representatives
Mitas, Lukáš ; Fábry, Jan (advisor) ; Borovička, Adam (referee)
Companies from multiple branches use as one way to offer their products and services network of sales representatives. This thesis study mainly designing process of such network and process of planning day to day routes of sales representatives with focus on minimizing cost caused by their work. For designing such network set covering problem model and matching problem model were used. For planning sales representatives routes travelling salesman problem, multiple salesperson travelling salesman problem, vehicle routing problem, nearest neighbor heuristic and authors own solution were used. Usage of multicriterial decision making is briefly mentioned as tool for managing such network on examples of equipment selection. As demonstration on real case, data from Tata Global Beverages (Jemča) company were used.
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Integrace elektroenergetických trhů ve střední Evropě v právním rámci Energetické unie
Farkač, Pavel ; van Koten, Silvester (advisor) ; Pekárek, Štěpán (referee)
This paper examines the possibilities for further integration of day-ahead electricity market in Central Europe. The contemporary situation is locked due to the existence of the German-Austria bidding zone. However, compliance of this bidding zone with European legislative is questionable. Therefore, the author makes a thorough legal analysis to assess the compatibility of both analysed projects for market coupling with the recent legal development in the European Union. Further, the examined projects are technically deconstructed in order to evaluate their conformity or differences between each other as well as in relation towards the EU Target Model. It is assessed, that both projects are relatively well technically compatible, however, their merger is not possible until the definite and binding decision on the issue of German-Austrian bidding zone will be found.
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