|
|
Perception of Moors in Elizabethan England
Bielková, Andrea ; Klusáková, Luďa (advisor) ; Křížová, Markéta (referee)
The thesis focuses on the perception of African population in Elizabethan England. It attempts to clarify the social context and environment in which the image of an African - a dark-skinned individual - emerged and developed. The main questions the thesis aspires to answer are as follows: what social phenomena had crucial impact on the formation and transformation of the image of the Other, and what form did the image resulting from these took upon; if and how were these factors reflected in the popular culture. The main sources for the analysis are primarily travel literature and theatre production of the Elizabethan period. Key words: Elizabeth I; Moors; Negroes; travel literature; George Best; Richard Hakluyt; Elizabethan drama; Othello; The Merchant of Venice; Battle of Alcazar; Lust's Dominion; Titus Andronicus; Morocco; Berbery
|
|
|
Analýza genderových stereotypů v hudebních videoklipech populárních písní
ZDEŇKOVÁ, Nikola
This thesis deals with the issue of gender stereotypes, which are presented in music videos in actual popular songs. The work is divided into two parts. The first, theoretical part is focused on defining the basic concepts and definitions, which are linked to the gender theory, media and media communications. Next part is showing gender in media communications with an emphasis on advertising messages and popular music. The second part deals with the actual practical research, which is primary based on Goffman's view of gender stereotyping in advertising messages. In the continuity of the theoretical part there are analyzed selected music videos. The focus is concentrated on identifying and describing the mechanisms by which the gender stereotypes in popular music are reproduced. Selected music clips were analyzed by procedures established under the content analysis. The results show how the masculinity and the femininity are displayed in contemporary popular music video clips.
|
|
|
The image of Germans' lives in Czechoslovakia after 1945 in contemporary fiction and its transformations
KOZELKOVÁ, Lenka
This bachelor thesis consists of two major parts. The first one is a theoretical part. It is concerned with historical context of the 19th and 20th century. The second part is practical. It focuses on Czech-German relations at the same time. It deals with the depiction of Germans and the stereotypes that are based on the fictional works written after 1989. These works are Kateřina Tučková´s Vyhnání Gerty Schnirch, Jakuba Katalpa´s Němci, Anna Zonová´s Za trest a za odměnu, and Peníze od Hitlera from Radka Denemarková. Another part of the work is the analysis of every individual book, afterwards they are compared with each other. For the further comparison there are mentioned other works from 1945-1989. Professional terminology is also a part of the work.
|
|
|
The media image of the muslims in the Reflex magazine
VONÁSKOVÁ, Martina
The bachelor´s paper studies the problems of muslims who live in the Czech Republic and the media image of them in the Reflex magazíne. In the beginning of the paper I briefly discuss the history of the presence of muslims in the Czech Republic and she will describe the acceptance of them by Czech people.The category muslim will be explain and who belongs to it according to media and experts in social science in the Czech Republic.The work will present researches of public opinion of respected czech agencies involved in this topic. I will show some problematic situations debated by media in Czech Republic. The main part of the paper is the analysis of the media image of the muslims in the Czech Republic in the chosen magazine in a certain time period. Some articles from the Reflex magazíne will be analyzed. Specify will be the media image of the muslims in the years 2012-2013. In the conclusion of the paper will be analyzed some stereotyps and some statements about the muslim minority in the Czech Republic.
|
|
|
Gender stereotypes in different social strata
RYDVALOVÁ, Veronika
In my thesis I will deal male and female gender stereotypes in Czech society. I will outline differences between our society and the society of Tchambuli tribe, between which there will be clear differences in the understanding of male and female roles. I will focus especially on the stereotypes applied to the sphere of work and workplace (so-called male and female jobs) and on the stereotypes produced by mass media, especially advertisments. Into my thesis I will indude opinions of those who will comment on the problem of gender stereotypes, through replies to questions about gender, produced by myself. I will gather the opinions and attitudes usány the interview method. The goal of this thesis is to verify whether stereotypes in the sphere of work and workplace are noticek by the respondents, whether they identify themselves with these stereotypes and whether it is possible to verify different effects of these stereotypes, considering gender as well as other socio-demographic variables, such as age, education, etc.
|
|
|
Stereotypes about social worker on the basis of inhabitans of Tábor
BENDOVÁ, Michaela
This bachelor thesis deals with stereotypes of social worker at the residents of region Táborsko. In theoretical part, factors which influence public perception, especially their attitudes, stereotypes and prejudices are defined. Thesis further describes conception social work as such, its professionality, values, help and control. It focuses on the relationship between social work and mass media. Media have the power to influence its audience to different behavior and thus have impact on reorganization of society. In one of the chapters the social worker is closely introduced. Especially his competences, roles and authority. Social worker helps to represent social work and takes different roles in it. With social work stereotypes are deeply wedded which occur everywhere around us and are ordinary part of our lives. However stereotypes are sources of creating prejudices of which is in our society countless. Goal of this work is to find out how is the social worker stereotyped at the residents of region Táborsko. In other words goal is to explore opinion of inhabitants about social worker and analyze which stereotypes are represented the most. With quantitative research the research survey was implemented. Within this research the questioning method was used with semantic differential. For fulfillment of the work, two research questions were set: VO1: On which demographical factors depend the public perception of social workers? VO2: What are the sources of negative public perception of social worker? Following hypotheses were set toward above- mentioned questions: H1: Women perceive social worker more positive than men. H2: The higher education person has the more positive is stereotype perception of social worker. H3: People who experienced direct contact with social worker have more positive opinion of him. The research sample represents overall 309 inhabitants of region Táborsko. These representatives belongs to age group of 15 35 years. Concretely, it comprises of 309 respondents who live in region Táborsko. Collected data were analyzed by descriptive statistics in MS Excel programme. Testing of hypothesis was realized in the programme SPSS with method t-test and correlation. Characteristics, given to social worker by respondent, were defined by semantic differential. Respondents noted their opinion about particular object by choosing the mark on scale from one to seven. Endpoints were defined by pair of contradictory adjectives. From results of research survey the findings are following. For the first hypothesis significant statistic relation were found at human characteristics: careful careless, kind evil, responsible irresponsible, friendly unfriendly, strong personality weak personality, willing selfish, even tempered unsettled. Research shows, concretely average from the t-test, that at these characteristics women perceive social worker more positive than men. For the second hypothesis was tested whether with growing education the positive perception of social worker grows as well. Test demonstrates that the more people are educated the more they think that social workers are priceless, important and they have strong personality. Last but not least, for the third hypothesis significant relation was found at characteristics responsible irresponsible, friendly unfriendly, willing selfish, even tempered unsettled and unrecognized appreciated. From outcome of t-test it can be seen that people with own experience with social worker have more positive opinion than people whose experience is derived from media or they have none. Results from research of this bachelor thesis may be used as a source of information for public and also may interest social workers from Tábor region. To limit the occurrence of stereotypes I would recommend to create campaign where the public will be familiarized with profession of social worker.
|
|
|
Racial prejudice of social workers
DEJMKOVÁ, Vladimíra
This thesis is focus on attitudes of social workers to racial prejudice, especially in personal and professional life. The theoretical part defines the main terms within topic of work, such as race, prejudice, social worker and describes differences between terms of race, ethnicity and nation. The practical part is processed by quantitative method, namely by questionnaire survey. The social workers from the employment offices and from Non-Governmental Organization in Vysočina region are the respondents of survey. After that the obtained data are analyzed and interpreted. Though the social workers can not express officially their racial or other prejudice in their profession, their point of view on this social problem can be different in their personal life. Then it depends only on how professional they can be in their specialization.
|
|
|
Výzvy pro ženy manažerky v Rusku
Naumenko, Evgeniya ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The thesis analyzes the situation of women in management in Russia. This thesis deals with the challenges of women in managerial positions. The theoretical part focuses on the on the explanation of the concepts related to the general characteristics of a manager, and its basic competencies are explained. Further, the main issues of women management are described. This chapter also deals with the barriers which can prevent women from the career advancement, and with the question of reconciling personal life and career. The practical part tests the theoretical knowledge on the background of a sample of eight women managers operating in different industries. With the help of qualitative research and its following analysis, it is possible to examine the situation of female managers on the market, define the existing obstacles, and see the possibilities for integration of work and family.
|
|
|
Psychological Aspects of Advertising
Velková, Romana ; Hiršová, Miloslava (advisor) ; Novák, Michal (referee)
The thesis deals with the topic of advertisement and advertising campaigns from the perspective of psychology. It firstly tries to explain the basic psychological concepts relating to advertisement. Then the thesis tries to describe the most common elements used in advertisement. These findings are applied in the practical part to a specific campaign with the purpose of creating hypotheses about impact of advertisement on customer. The aim of the practical part is using the results of the survey to assess validity of hypotheses.
|
|
|
Czechs from the point of view of foreign students
Szvitková, Klára ; Lorencová, Hana (advisor) ; Chodura, Přemysl (referee)
This bachelor thesis deals with national culture and cultural differences. The thesis aims to introduce the insight of foreign students into Czech culture before and after the internship within the AIESEC organisation. The research is based on qualitative interviews and questionnaires on the basis of which Czech cultural stereotypes that can be found in foreign countries are determined and the change of the point of view of the trainees at the end of the internship. Furthermore, the characteristics that according to trainees express the "typical Czech" are also observed.
|
guest ::
