|
|
Sponsorship of the energy company RWE, focused on support of Czech cinematography
Kollerová, Kristýna ; Postler, Milan (advisor) ; Jančová, Sylva (referee)
Bachelor's thesis entitled "Sponsorship of the energy company RWE, focused on support of Czech cinematography" deals in its introductory theoretical part with sponsorship in general . This part is based on the main available literature dealing with the sponsorship. After brief presentation of the energy group RWE, with a focus on the Czech Republic, follows the core of the thesis - sponsorhip of the RWE. The thesis offers an overview of the major sponsorship projects and it focuses on the project RWE - Energy of Czech Film. The main objective of the thesis is to describe the project in a broader context, analyze it and submit potential recommendations for the future.
|
|
| |
|
|
Sport's sponsorship as the marketing tool of the firm's communication mix
Kiss, Petr ; Král, Pavel (advisor) ; Lomská, Zuzana (referee)
The main subject of my diploma work is the analysis of the sport's sponzorship effectivity as one of the implement of the firm's communication mixt. This is made for the firm DEKTRADE inc., which is the main sponsor of the cycling team. For better illustration of the sponzorship's function in sports the work is firstly focusing on sports as a marketing branch, then defines sponzorship from the economic and law points of view, maps out its development, shows the possibilities in using it in the field of sports, determines its position in the communication mix of the firm and introduces the possibility for measuring the effectiveness of the capital investments putting in sport's sponzorship. There are also methods of the sponzorship's efficiency assessments in the dissertation. Concretely the survey of the sponzorship's response, general knowledge of the mark and media monitoring. At the conclusion of this work is the reccomendation for improving of the existing situation.
|
|
|
The Use of a Specific Sports Discipline for a Firm's Promotion and Advertising
Škaloud, Přemysl ; Král, Pavel (advisor)
Floorball is one of the most fastest develop sport not just in our republic, but in the whole world. The membership base has grown to more than four tens of thousands of registered floorball players. Thanks to this we had the opportunity in our country hold The World floorball championship 2008. The main goal of my thesis it to evaluate the attractiveness of sport to the public as well as possible partners in the sharing is at the top floorball action. Final results and conclusions will be able to use organizers of the final analysis the success of the championship in terms of reaching the public and floorball shift between the most sports in our country.
|
|
|
Comparison of sponsorship activities of Radio Impuls and RockZone 105,9
Kelblová, Kateřina ; Postler, Milan (advisor) ; Štíhelová, Kristýna (referee)
This thesis examines how sponsorship is used by media and especially by radios. A definition of sponsorsip is given and most important kinds of this commercial communication tool are desribed. The thesis also covers the impact of sponsorsip on bookeeping of a firm, methods of measuring the efficiency of sponsorship and its specifics in the field of media. Sponsorship activities of the biggest Czech private radio are compared with those of a local private radio. The most significant differences are analysed.
|
|
| |
|
|
Sponsorship of Czech Private and Public Universities
Daňková, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of the diploma thesis was to provide the reader with the insight into sponsorship of Czech universities, explain the definition of sponsorship from different point of views and make a suggestion for improvement in the area of the academic sponsorship. I described sponsorship as a part of marketing communication and on showed its utilization on the specific example of the University of Economics and Ceska Sporitelna.
|
|
|
McDonald's Olympic Hopefuls sponsorship project supporting young athletes
Adamec, Richard ; Postler, Milan (advisor) ; Dlouhý, Jakub (referee)
This thesis is devoted to the McDonald's Olympic Hopefuls sponsorship project. The first two parts include theoretical essentials for elaboration and the terms concerning marketing. Explanation of terms related to marketing communication and commercial communications is also included in this section. The third part is focused on sponsorship, its types and evaluation of sponsorship projects. The application part describes the history of the McDonald's Olympic Hopefuls project. Evaluation of the project and future recommendations are also presented here.
|
|
|
Sport Marketing
Roubíček, Jan ; Horová, Olga (advisor) ; Šulák, Jiří (referee)
Following the base of available informations this writing is going to apply the sport sector facts on the selection of common marketing themes. This thesis doesn't include just existing and previously released facts, but it introduces some new theories as well, according to old ones. The goal of following thesis is to present facts of sport marketing generally and to demonstrate its application in practice. The main part will be implemented of the sector -- riscs and some ideas about the development in the future.
|
|
|
Sponsoring as a part of the marketing communication
Francke, Michal ; Pešek, Ondřej (advisor) ; Šíma, Jan (referee)
In the first theoretical part this work is describing sponsoring as a conception, it attends to available definitions and basic informations. Afterwards this part is classifying sponsoring as a part of a marketing communication and describing its possible sorts. In the second half of theoretical part the work is following sponsoring as a tool used in real economic life. Practical part attends to case study in which the sports action International Swimming Championship Mosconi 2008 is analyzed from sponsorship aspect.
|
guest ::
