Original title: Ambush marketing v souvislosti s olympiádou v Pekingu
Translated title: Ambush marketing related to Olympic Games in Beijing
Authors: Mátl, Jan ; Král, Pavel (advisor) ; Dvořák, Jiří (referee)
Document type: Bachelor's theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Anotace Práce popisuje fenomén Ambush marketingu a identifikuje jeho možné využívání v souvislosti s olympiádou v Pekingu. Annotation Work describes a phenomenom of Ambush marketing and identifies his possible exploitation in connection with The Olympic games in Beijing.
Keywords: Ambusher; Licence; Publicity/Propagation; Sponzoring; Sport Advert; Ambusher; Licence; propagace; Sponzorování; sportovní reklama

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/15232

Permalink: http://www.nusl.cz/ntk/nusl-11202


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses