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Business Start-up FairList s.r.o
Danč, Radek ; Smutek, Martin (referee) ; Chlebovský, Vít (advisor)
The thesis is associated with designing a business plan for a start-up named FairList Ltd.. The business plan is developed on the basis of the originally designed economic model which does not generate the needed profit. Attention is especially given to the analysis of the market and the identification of the specific needs of language educators and potential students who play an essential role in the success of the entire project.
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The role of visualization in the e-shop
Komárek, Jakub ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This bachelor thesis examines the role of visualization in the e-commerce. The thesis is divided into two parts, theoretical, which is containing basic terminological expressions and resolved issues. Second part is analytical, which is containing own solutions of selected parts. Its aim is to create a comprehensive material on the use of visualization in the e-commerce. Putting the reader into the problem, describe developments and trends in the context of today, to point out psychological aspects of customer behavior. Next to analyze and compare the current situation of the use of visualization in the presentation of goods on the domestic and foreign market. And with the help of a questionnaire survey, evaluate hypotheses regarding the enhanced visualization in electronic commerce. At the same time, I will try to point out the desirability of using visualization and potential problems associated with it. Thesis can serve owners of e-commerce as a material through which they will decide if it is appropriate for them to use the visualization.
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Account management a jeho vliv na chování zákazníka
Dohnalová, Veronika
Diploma thesis deals with an account management, a new phenomenon in the area of business strategies. Thesis focuses on description of a relationship among account manager in advertising agency and its costumer as well as on creation of an ideal communication model between them. Primary data were collected by a qualitative research with 13 successful account managers. The research results will be provided to account managers and will also serve to students of commer-cial communication who are interested in account manager position for the future.
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Marketing strategy of PAUL bakeries on the czech market
Křivová, Petra ; Lhotáková, Markéta (advisor) ; Olšanová, Květa (referee)
This thesis is divided into four parts. The first chapter deals with the theoretical explanation of the concept of marketing and its concepts. The second chapter is dedicated to the marketing planning. It includes and explains the main tools of marketing planning. These are mainly setting goals and mission statement, SWOT analysis and segmentation, targeting and positioning. The third chapter focuses on the marketing mix and provides definitions of its parts. The fourth chapter focuses on the PAUL bakery and the application of theoretical part into practice.
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Retail trade in Belarus
Biazrukaja, Aksana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In this thesis I focus on the retail trade development in Belarus in recent years and opportunities for entering the Belarusian retail market for foreign retailers. First of all I describe current situation in Belarus, both economic and political. Then I described the retail market, its basic indicators, the most common methods of sale, types of retail outlets and marketing communication. Finally I described consumer behavior of Belarusian customer and opportunities for foreign retailers to enter Belarusian retail market.
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Retail in Vietnam
Šefrová, Martina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
First of all I have focused on introducing Vietnam and its economical developmnet. Secondly I have subcrised the level of retail in Vietnam and I have come to the conclusion that Vietnam is an atractive country for the retail investment. Finally I have mention my own experience with shopping in that country.
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The analysis of shopping conditions and customer behaviour in a particular city
Lasáková, Martina ; Průša, Přemysl (advisor) ; Vlk, Jaroslav (referee)
This bachelor thesis deals with the analysis of shopping conditions in the city Ostrava and the shopping behaviour of customers buying food in retail stores located in Ostrava. In the first chapter, which is focused on shopping conditions from theoretical point of view, there is in more detail described retail network, area analysis and different types of retail units. The second chapter describes factors influencing customer behaviour and the current trends in Czech customer behaviour, which were published by INCOMA GfK. The two last chapters belong to the practical part of thesis and contain the analysis of shopping conditions and the analysis of shopping behaviour. Finally, the data obtained from research by questionnaire are summarized and compared with Czech trends published by INCOMA GfK.
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Analysis of purchasing conditions and customers behavior in selected town
Michálek, Jakub ; Průša, Přemysl (advisor)
In theoretical part describes this thesis retail network and current trends in sales of fast moving consumers goods, especially grocery. The practical part interprets amenities of the city Hradec Králové with these shops, which are compared to each other according to predetermined criteria. Furthermore, is the thesis analyzing customer behavior, which was investigated by questionnaire survey.
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