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The folk culture as a factor of tourism development in the region of Valašsko
BLÁHOVÁ, Petra
The aim of this thesis is to highlight the importance of folk culture for tourism development and to suggest options for better evaluation and effective use of the potential of folk culture tourism in the selected region based on the results of the analysis in the region of Wallachia. In the introduction of the practical part I deal with the current supply of Wallachia. The fundamental part was quantitative marketing research in the form of a questionnaire survey. The aim of the survey was to identify the participants of tourism in terms of demographic characteristics, determine the purpose of the visit, analyse their financial expenses, and identify subjective perception of culture and assessment of infrastructure and services in the region. I designed a new product called "Wallachia hunt", which aim was to involve young people in the Wallachia culture, tourism allows participants to actively and an interesting way to travel around the region and specifically to discover its natural and cultural wealth. "Wallachia hunt" is based on the worldwide known activity called geocaching. In my work I have put together a detailed proposal for annual testing of this activity.
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Ověření účinnosti dobrovolných nástrojů ochrany životního prostředí pro politiku prevence a správného řízení malých a středních podniků ČR ve vztahu k plnění cílů Plánu odpadového hospodářství ČR: EKOprofit
IREAS, Institut pro strukturální politiku, o.p.s., Praha ; DeWaRec, s.r.o., Praha ; CEMC - České ekologické manažerské centrum, Praha ; Vlčková, Jitka ; Polák, Miloš ; Beneš, David ; Jirkovská, Veronika
Projekt je označen akronymem EKOprofit. Svazek obsahuje přílohy k závěrečné zprávě: 1.1 Vyhodnocení literární rešerše; 1.2 Environmentální profil do projektu zapojených malých a středních podniků (MSV); 1.3 Identifikace klíčových problémů v OH ve vztahu na POH ČR, resp. POH kraje, ve kterém podnik působí (2004) a Plán odpadového hospodářství původce; 1.4 Teoretický úvod: Vyhodnocení jednotlivých dobrovolných nástrojů, analýza překážek a příležitostí uplatňování dobrovolných nástrojů včetně analýzy jejich uplatňování a Zhodnocení jednotlivých dobrovolných nástrojů z hlediska environmentálního, sociálního a ekonomického vlivu, zhodnocení bariér a příležitostí pro zavádění dobrovolných nástrojů v MSP ČR.
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Analysis of impact of foreign direct investments implemented in the Zlín region in the period 1999 - 2009
Mlčák, Ladislav ; Krejčová, Nikola (advisor) ; Vebrová, Ludmila (referee)
Foreign direct investment brings a wide range of possibly associated effects. This bachelor thesis presents these effects operating in a region, specifically in the Zlín region. The aim is, thus based on the results of an empirical research of foreign firms in the region, to find the impacts that these companies in the region have. Firstly is the FDI descriebed mainly from the theoretical point of view which presents the general background of dealing with FDI as it provides a broad perspective on this issue. The following section is devoted to the analysis of specific impacts of the surveyed companies from the region, which delivers findings of their impact on employment, wage increase, educational structure and resulting consequences such as: lack of skilled labor and subsequent employment of foreigners. It is also possible to observe cooperative ties between the FDI and firms in the region, high innovative potential of the observed firms which is however limited to the region, and certain "rooting" of companies manifesting in social ties with the region. Therefore both theoretical and practical perspective on the issue of FDI is presented in the thesis.
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Evaluation of the potential of cultural tourism in the Zlín Region
Pospíšilová, Kateřina ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
The aim of this bachelor's thesis is to evaluate the potential of selected cultural monuments, activities and institutions for the development of tourism in the Zlín region. The theoretical part focuses on cultural tourism, as well as the culture itself and its impact on tourism and regional development. There is also briefly described marketing of destinations and cultural tourism in the Czech Republic. The practical part deals with cultural tourism in the Zlin region, divides it into smaller territorial units, which are then further broken down, examined and analyzed. For each area to assess the development potential of selected few notable sights, activities or institutions for the area. To evaluate the potential are used methods such as analysis of statistical data, comparison, synthesis and description of the knowledge obtained. The analysis is performed on the basis of available statistical data of Ctech Statistical Office, Regional office, Czechtourism office and other data or information of the Zlín Region. The potential of cultural subjects was evaluated on the basis of selected indicators - attendance and marketing methods used. It was found which cultural organizations have the greatest potential to be internationally important and which should instead work on their development.
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Evaluation of tourism development in the tourism areas of Zlín region
Němcová, Hana ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
The aim of this bachelor's thesis is to analyze the tourism areas in the Zlín region and to compare the tourism development in these areas. The theoretical part is focused on tourism and its relationship to the regional development and it briefly describes the situation of tourism in the Czech Republic. The practical part is devoted to the tourism in the Zlín region, whose analysis is based on data available from the Czech Statistical Office and on other information provided by the Zlín region. Using relevant data, the potential and the tourism development level in separate areas of the Zlín region are evaluated. For this evaluation are used methods such as analysis of statistical data, description or a synthesis of the knowledge obtained. From author's assumptions about strengths and weaknesses of each and every touristic area are derived some recommendations for continuing progress in the tourism. This thesis contains data and information published by the Czech Statistical Office, Regional Office and Czechtourism Office.
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Unemployment of graduates in the Zlín region
Dobrá, Simona ; Szabová, Lucia (advisor) ; Durdisová, Jaroslava (referee)
This thesis deals with the unemployment of graduates in the Zlín region, who are ranked among risk groups in the labor market particularly due to lack of experience, which they can dispose. The main target of my work is to evaluate the graduates in the labor market according to education attained and studied apprenticeship. Afterwards there will be considered how above mentioned factors affect the rate of unemployment in the Zlín region. The theoretical part focuses on the basic concepts associated with the labor market, unemployment, employment policy in the Czech republic and discrimination in the labor market. In the practical part there are compared students both in terms of educational attainment and in terms of studied apprenticeship. One chapter is devoted to the results, which will be in from of survey. These questionnaires will be directed to graduates of different schools and their practical contribution to the knowledge of the practice. The final part points to a possible decrease of unemployment, to which industrial zone in Holešov may contribute.
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Sustainable development of tourism in Zlín region
Šimková, Zuzana ; Indrová, Jarmila (advisor) ; Hošek, Rostislav (referee)
The purpose of this thesis is the evaluation of sustainable tourism in the Zlín Region. The theoretical part focuses on history and definition of sustainable development and sustainable tourism. This part also contains general analysis of tourism in the Zlín Region. The practical part deals with the evaluation of sustainable tourism in the Zlín Region in accordance with the indicators of sustainable tourism and questionnaire research. This research was focused on general knowledge in sustainable tourism between residents, visitors, entrepreneurs and regional authority in Zlín Region. All obtained findings are summarized at the end in SWOT analysis.
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