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Comprehensive Web Audit Methodology
Sekulová, Kateřina ; Vlasák, Rudolf (advisor) ; Očko, Petr (referee)
A web site is often the first point of contact between the user and another person or company or organization, so that in the electronic world, a web site is like a calling card. Ideally therefore, a web site should load relatively quickly to prevent the user from looking elsewhere even before the web site has opened. Also, the web site should have a pleasant design to make it user-friendly, it should display helpful content, be widely accessible and, last but not least, fulfil the aims for which it was created. It is the responsibility of web site designers, programmers and creators to ensure that web sites fulfil their function. A web site audit - either during or after its construction - is the best way of checking that all factors relating to access, use, technical processes and other criteria function correctly. There are many audit companies on the market today, each of them offering the customer its own particular perspective, evaluation according to different criteria and audit conducted using various methods. Therefore, the first part of this work contains an overview of different perspectives used to assess the quality of web sites, as well as designers and the specific methodology they apply during web site audits. The theoretical part of this methodology ends with a way how the success and...
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Web Audit Methodology
Sekulová, Kateřina ; Šlerka, Josef (advisor) ; Zbiejczuk, Adam (referee)
Title of dissertation: Web Audit Methodology A web site is often the first point of contact between the user and another person or company or organization, so that in the electronic world, a web site is like a calling card. Ideally therefore, a web site should load relatively quickly to prevent the user from looking elsewhere even before the web site has opened. Also, the web site should have a pleasant design to make it user-friendly, it should display helpful content, be widely accessible and, last but not least, fulfil the aims for which it was created. It is the responsibility of web site designers, programmers and creators to ensure that web sites fulfil their function. A web site audit - either during or after its construction - is the best way of checking that all factors relating to access, use, technical processes and other criteria function correctly. There are many audit companies on the market today, each of them offering the customer its own particular perspective, evaluation according to different criteria and audit conducted using various methods. Therefore, the first part of this work contains an overview of different perspectives used to assess the quality of web sites, as well as designers and the specific methodology they apply during web site audits. The second part of this work...
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The Proposal of Company Marketing Strategy
Pelán, Radim ; Kreps, Jakub (referee) ; Kaňovská, Lucie (advisor)
The key goal of my bachelor’s diploma thesis is to suggest a marketing plan of the eshop Brašničky.cz owned by the company OPTIMAL TWIN s.r.o. In the first part the thesis is focused on the theory of the marketing and online marketing. The second part is dedicated to the processes in the company, analysis of the marketing activities of the e-shop during the year 2013 and insights into the website traffic. The third part is focused on the suggested changes and improvements of the marketing strategy for 2014 with the return of investments taken into the account.
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Strategy of Implementation of Electronic Commerce On The Market
Kerndl, Tomáš ; Ing. Lucie Jakešová. (referee) ; Němcová, Zuzana (advisor)
This thesis analyzes the problems of introducing a new e-commerce market. By using of analytical methods to determine the most effective procedure for the particular company. In the first part of this document we will introduce the theoretical background, which we will apply in some further analysis and creation of electronic commerce. The result is a design that serves to expand the service portfolio of the company.
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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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Internet Marketing for Legal Office
Kroulíková, Michaela ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This Bachelor thesis aims to define an e-marketing for a law office. It explains particular terms connected to related issue which are important for theoretical knowledge. It includes current state of the solved problem and its analyses. The next part is a solution which specifies the goal and the law office is offered and an emarketing, a new logotype, a graphical manual and an internet site.
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Web Pages Design
Kůgel, Roman ; Vitula, Karel (referee) ; Koch, Miloš (advisor)
Content of my Bachelor‘s thesis is to create a representative web pages for the family winegrowing. The goal of the internet pages is to make the company visible on the internet and to serve as a potencial source of information for the customer. The part of this task will be a complete creation of this web site and also putting it on the web and domain creation.
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E-commerce Project and Promotion of Garant Trading, s.r.o.
Richtr, Jiří ; Langr, Jan (referee) ; Kříž, Jiří (advisor)
My bachelor thesis will deal with proposal of e-commerce for Garant Trading, Ltd. In my work I will focus on concept of the structure of e-business, its functionality and choosing the supplier and contractor. In next part I will analyze and propose suitable promotion of company on the internet. Basic concepts including modern methods and trends in sphere of business on internet will be defined in the chapter Analyses of present circumstances. The practical part will contrive suggestions of e-shop and choose of convenient propagation in electronic sphere.
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Analysis and Design of E-commerce Firms
Deutsch, Vojtěch ; Ondrušek, Jan (referee) ; Němcová, Zuzana (advisor)
The Master's thesis is dealing with elaboration of internal and external analysis of the given company in purpose of the proposal of e-commerce of the company, which will be chosen based on the given criterias. There will be included in the own proposal the chosen solution together with proposal of the appearance and options of e-marketing tools.
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