|
Marketing and RFID
Rožek, Jan ; Štědroň, Bohumír (advisor) ; Malý, Václav (referee)
This work dissertates about possible usages of the RFID technology in marketing mix. The beginning part describes the history and functional side of the technology and shows the leading companies in this field. The application part shows the possible usage at the ground of the quality control and retail marketing with the theory of the dynamic created price on the basis of the time. Special part is about the implementation of the technology to the promotion part of the marketing mix. RFID is described as a source of client's data for large clients databases which are used for the personalized offer special for each customer. The conclusion describes the legislative barriers and focus on the future of the technology together with the prediction of the tag price. The insertion creates the The Working Party on the Protection of Personal Data, which Cohere with the RFID Technology published by independent working party in the European parliament.
|
|
ln the tension of contrasts - the reception of G.K. Chesterton in the Czech culture between WW1 and WW2
Lukavec, Jan ; Vojvodík, Josef (advisor) ; Med, Jaroslav (referee) ; Wiendl, Jan (referee)
I distinguished several contradictory aspects of Chesterton o s work: polysemiotics - ideological monosemiotics, movement to negation of reality and order - movement to affirmation of reality and order. Different interpretations emphasized unilateraly m relation to different horizons of expectation individua! aspects of Chesterton o s work. Chesterton's reception in Czechoslovakia was very heterogeneous. "The Pragmatic Generation" (Karel Čapek, Ferdinand Peroutka, Miroslav Rutte) read Chesterton in the pragmatic context (Chesterton was praisefully quoted by William James, but abroad he was not taken for pragmatist, neither by himself). Through influence of these authors was the interpretation of Chesterton as pragmatist quite expanded by us (Arne Novák). Peroutka looked for basis for his liberalism by Chesterton (Chesterton was more conservative, and they both had sympathies to socialism), and Catholic Chesterton was one of his most cited authors, on the other hand Peroutka fought against the Catholic Church and Chesterton's religious attitudes Peroutka left out. His reception was very selective and it is a good example of creative misreading. Rutte estimated Chesterton as a founder of pragmatic aesthetics. Čapek was inspired with both political and fictitious work of Chesterton. Chesterton was for all of...
|
|
Macrobius and his influence on the neo-Platonic interpretation of myths
Hlaváček, Jakub ; Putna, Martin C. (advisor) ; Kratochvíl, Zdeněk (referee) ; Pokorný, Martin (referee)
The dissertation outlines the fundamental topics in Macrobius' poetics and philosophy which were to serve as the theoretical grounding for the literature of the Middle Ages and Renaissance. Our main focus was Macrobius' treatment of poetic modes imitations (imitatio) and its relation to a broader philosophical framework wherein poetic modes, viewed as ontological archetypes, represent the world of ideas. We have shown that imitation draws heavily on imagination, which in Late Antiquity became rather highly valued. We have seen that the creative treatment of a textual model (archetype) is rooted in the Stoic analogy of godly and human creative acts. The dissertation explains Macrobius' interpretation of myths and his arguments defending their use in philosophy. I believe that it was Macrobius' defence of the "truth of myths" (albeit we have seen that Macrobius was heavily drawing on Proclos here whose influence, however, was minimal) which lies at the heart of the medieval and Renaissance revival of interest in myths. Finally, we have discussed what role myths and other leading themes of the neo-Platonic and Stoic philosophy of Late Antiquity played in the alchemist literature of the Middle Ages and Renaissance.
|
|
ln the tension of contrasts - the reception of G.K. Chesterton in the Czech culture between WW1 and WW2
Lukavec, Jan ; Vojvodík, Josef (advisor) ; Med, Jaroslav (referee) ; Wiendl, Jan (referee)
I distinguished several contradictory aspects of Chesterton o s work: polysemiotics - ideological monosemiotics, movement to negation of reality and order - movement to affirmation of reality and order. Different interpretations emphasized unilateraly m relation to different horizons of expectation individua! aspects of Chesterton o s work. Chesterton's reception in Czechoslovakia was very heterogeneous. "The Pragmatic Generation" (Karel Čapek, Ferdinand Peroutka, Miroslav Rutte) read Chesterton in the pragmatic context (Chesterton was praisefully quoted by William James, but abroad he was not taken for pragmatist, neither by himself). Through influence of these authors was the interpretation of Chesterton as pragmatist quite expanded by us (Arne Novák). Peroutka looked for basis for his liberalism by Chesterton (Chesterton was more conservative, and they both had sympathies to socialism), and Catholic Chesterton was one of his most cited authors, on the other hand Peroutka fought against the Catholic Church and Chesterton's religious attitudes Peroutka left out. His reception was very selective and it is a good example of creative misreading. Rutte estimated Chesterton as a founder of pragmatic aesthetics. Čapek was inspired with both political and fictitious work of Chesterton. Chesterton was for all of...
|
|
Strengthening of Wheelchair-bound People.
Domanská, Jitka ; Potměšil, Jaroslav (advisor) ; Dovalil, Josef (referee)
Název: Posilování vozíčkářů Strengthening ofwheelchair-bound people Cíl práce: Cílem této práce je zjistit, jaký význam má posilování pro vozíčkáře, zda přinese zlepšení v oblasti soběstačnosti a mobility, poskytnout souhrn informací o způsobu posilování a předložit návrh cvičební jednotky v posilovně pro paraplegiky. Také se budeme zabývat tím, zda má posilování vozíčkářů vliv na fyzické zlepšení jejich kondice a zda se cvičení projevuje také v psychické rovině. Metoda: Výzkum pozoruje skupinu 7 probandů při cvičení v posilovně v rehabilitačním centru, kam byli přijati po několika měsících po úraze většinou rovnou z nemocnice. K získání dat bylo využito pozorování, rozhovoru, studia osobní dokumentace, testování a na základě těchto údajů byly sestaveny kasuistiky. Dále pro doplnění informací byla využita anketa, kterou vyplnili sledovaní probandi a dále z důvodu většího počtu respondentů, byla předložena dalším pacientům tohoto centra, kteří měli velmi podobné podmínky pro cvičení v posilovně. Výsledky: Z vyhodnocení výsledků je patrné, že po dvouměsíčním cvičení sledovaných probandů v posilovně došlo ke zlepšení všech sledovaných parametrů. Dále z vyhodnocení ankety je zřejmé, že respondenti na sobě pocítili zlepšení v oblasti soběstačnosti, mobility a také zlepšení psychiky. Klíčová slova:...
|
|
The Development of the Personality in Pre-Schoolers using Drama Instruction Methods
Hurtová, Pavlína ; Svobodová, Radmila (advisor) ; Marušák, Radek (referee)
This publication focuses on application of creative drama in preschool-education systém. Its content is a comparation of level of sociál development among children in two kindergardens; in one of these two kindergardens were methods of creative drama applied in the process of education, while the second one serves only for comparison purposes as no such methods are applied. The differences in levels of sociál development of these children are compared and discussed. Powered by TCPDF (www.tcpdf.org)
|
|
Transport terminal Broumov
Jetmar, Jiří ; Ropek, Jan (referee) ; Smělý, Martin (advisor)
The purpose of the thesis is to design new bus terminal and suggest reconstruction of a road in the street Nadrážní in town Broumov. Thesis deals with the appropriate design of arrangement of bus stops. Part of the thesis is design of reasonable width arrangement of the road in the street Nádražní. Furthermore there is a design of parking spaces for personal vehicles, design of communications for pedestrians and suggestion for appropriate usage of remaining areas.
|
|
The comparison of personnel marketing in non-profit and for profit sector
Kotyk, Václav ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The subject of my Bachelor Thesis is to characterize and analyse personnel marketing as a tool of human resources management and to clarify its contribution for both non-profit and for profit sector and its follow-up comparison between these sectors, based on the assumption of existining differences between personnel marketing in for profit and non-profit sector. The practical use of personnel marketing is demonstrated and analysed by using the example of national representation of international student organization AIESEC, AIESEC Czech Republic, as a non-profit sector representative and undisclosed for profit company from the Financial Services sector, Financial Institution XY, p.l.c., for comparison of different approaches, methods and strategies. The main channels and tools of internal and external personnel marketing are evaluated by using quantitative analysis from available data and qualitative analysis based on own experince or discussion with Personnel Marketing department of the Financial Institution. The existing differences in personnel marketing approaches and media channels are compared and confirmed on the grounds of these findings. Furthermore, the Thesis analyses potential risks and offers possible solutions to improving the current situation, that lies in mutual inspiration and cooperation between for profit and non-profit sector, that would result in higher effectivity of personnel marketing of both of the sectors.
|
| |
|
Actor partnership on stage and in front of the camera
Koudela, Jakub ; SCHEJBAL, Milan (advisor) ; PAVELKA, Tomáš (referee)
The subject of the thesis is exploration of actors’ interplay both on the stage and in front of a camera, because only common acting of the main characters creates a dramatic situation. In connection with this topic, at first I determine elementary characteristics of the actors’ partnership with all its important objectives that the actor should notice. I am trying to see acting as a social activity and further write about the contact between the actor and auditorium and the actors themselves. Then I relate actors’ partnership to other acting practice and thus prove its presence in the whole art of acting. In the conclusion I deal with negative influence of actors’ interplay due to blocking the actor’s creativity and I look for means of removing those blocks. In terms of these topics I enclose my personal experience as a proof of my theoretical reasoning.
|
guest ::
