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Design of Business Strategy in the Currency Market
Havlík, Tomáš ; Svoboda, Roman (advisor) ; Michal, Michal (referee)
This thesis is about basics of forex the currency market. The main objective of the thesis is to create a forex business strategy, which should be functional, complex and profitable in long term. Testing of this strategy based on historical data and using a real investment account will follow.
Thesis is divided into three main chapters. Starting with theoretical part, where we define basic terms, which will be used later, mainly in analytical chapter. Another important part of this chapter will be about three basic approaches how to analyze market, called technical, funamental and relational analysis.
The second major chapter is analytical part, in which we are going to build trading strategy Strategie Tomáše Havlíka. This specific trading strategy will compared to the most comonly used trading strategies, tested using historical data and on live account. There will be couple of hand picked trades, which will be analyzed as another part of this chapter.
Chapter evaluation of results is focusd not only on evaluating each currency pair and it s various timeframes, but other statistics too, which where acquired during the testing period. Average 50% year over year rentability reached on hourly timeframe and 30% rentability reached on four hour timeframe proves the overall profitability and usefulness of the strategy.
Finally, the Conclussion, chapter where we focus on future development of the trading strategy and its integration into a komplex trading approach, which consists of several trading strategies, which are ultimately creating cooperative entity.
Information, which will create a backbone of this thesis, will be accquired from respected books aswell as well known internet sources, written mainly by group of authors called FXstreet.cz and British trader Anna Coulling.
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Fathers on parental leave in the Czech Republic
Franková, Tereza ; Slaboch, Martin (advisor) ; Tereza, Tereza (referee)
Presented thesis is about fathers on parental leave in the Czech republic. Althought the men can take a parental leave since 2001, they are still the phenomenon in the society. The women are the dominant in parental leave, so there prevails the tradition division
of roles. The aim of my thesis is to answer the question: How does the modern exchange of parenting roles influate the family functioning? In the theoretical part there
is introduced the parental and maternity leave from the point of view in the past, legislation and the possibility taking the maternity and parental leave. The thesis is focused
on parental, maternity and paternity leave from the point of view of eight european countries and states certain recommendation for Czech republic. Also describes the family functioning, parental role, gender role and stereotypes. The next part of thesis is focused
on history of paternity, relationship between the father and child, and paternity parenting styles. The practical part contains ten interviews which research the experience
and opinions of men on the parental leave. There are as well opinions from
the wives/partners, who exchanged the roles with their male partners. Using the questionnaire survey, which was filled in by 238 respondents, there was researched what attitude does the Czech society have to the topic and generally to the position of men
on parental leave.
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Communication strategy proposal of the Relax brand
Dvořáková, Klára ; Rojík, Stanislav (advisor) ; Lucie, Lucie (referee)
This theses follows up valuation of marketing strategy of sport sunglasses of the Relax brand and communication strategy proposal of sport sunglasses of this brand for the next season.
Theoretical part of the theses summarize topics of marketing and marketing communication based on present experts opinions a trends. It pursues holistic marketing, target marketing, different conceptions of marketing mix, marketing strategies in terms of different authors, brand perception, integrated marketing communication and situational analysis.
In practical part, the SWOT analysis is worked up. It is based on valuation of the situation of macro and micro environment and internal analysis that is based on the audit of marketing mix with emphasis on the communication mix. Pursuant this analysis, the communication strategy proposal is made. Its objectives were set in cooperation with management of the Relax brand.
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Business plan
Kotlářová, Monika ; Huml, Jan (advisor) ; Lukáš, Lukáš (referee)
The main objective of this diploma thesis is creating a business plan which is focused on expanding services of integration social enterprise and subsequently it evaluates the feasibility of the project. The theoretical part is processed on the basis of studying scholarly literature and comparing opinions of various authors. Afterwards, the terms of social enterprise and structure of business plan are defined and then every single part of business plan is theoretically described. In practical part, strategic situation analysis is made, which contains external analysis of macro and micro environment and an internal analysis of the company. There is also characterised existing company and its new business opportunity is described which is an establishment of new call centre. Practical part also contains SWOT analysis, marketing plan and two financial plans which show that the plan consisting of subsidy is more profitable. Economic evaluation of the project demonstrates high profitability from the sources which are invested to the implementation of the project. At the end of the practical section, potential risks of the project are evaluated and their measures are suggested. This business project should provide enough information for its actual implementation.
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Komparativní implementace trackovacího systému UAI PřF JU
HONNER, Tomáš
The master's thesis deals with analysis of current solution of car tracking system on Faculty of Science at South Bohemia University and new solution proposal of this system and its implementation and comparison of this solutions. One part of the thesis is proposal of comparison methodology and an experiment with the goal of gaining data from comparison of both implementation. Furthermore, to evaluate results of these comparison and to create conclusion.
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Income and option approach to patents valuations
Svačina, Pavel ; Mařík, Miloš (advisor) ; Čada, Karel (referee) ; Jakl, Ladislav (referee)
Disertační práce se soustřeďuje na analýzu a zhodnocení výnosových a opčních metod oceňování patentovaných vynálezů. Analýza a zhodnocení jsou provedeny pod zorným úhlem značně specifických rysů vynálezů, jakými jsou: jedinečnost, úzká obchodovatelnost, symbióza s jinými aktivy, nerivalitní užívání a významná specifická rizika. Úvodní část práce pojednává o základních právních otázkách ochrany vynálezu, základních faktorech majících vliv na hodnotu vynálezu a specifických rysech vynálezu, vytyčuje cíle, stav literatury, metodologii a přínosy práce. Druhá a třetí část je věnována teoretické analýze a zhodnocení výnosového a opčního přístupu k oceňování vynálezů, ve čtvrté části jsou aplikovány teoretické závěry v rozsáhlé případové studii ocenění biotechnologického vynálezu, pátá část podává souhrnné závěry práce.
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Czech Public on Unemployment - June 2016
Tuček, Milan
In June survey CVVM investigated opinions of Czech citizens related to the level and the future trend in unemployment in the Czech Republic as well as to the situation on labour-market in the place of their living. 30% of respondents declared that the unemployment is too high, which is significantly less than in the last year (49%) or in 2014 (67%), and it is even less in comparison to the situation before economical crisis (2008: 36%).
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Czech Public on Unemployment - June 2015
Čadová, Naděžda
In June survey CVVM investigated opinions of Czech citizens related to the level and the future trend in unemployment in the Czech Republic as well as to the situation on labour-market in the place of their living. 49 % of respondents declared that the unemployment is too high, which is less than in the last year (67 %), but more in comparison to the situation before economical crisis (2008: 36%).
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Blue Ocean Strategy as a Prerequisite for the Success of the Company
Lojdová, Ivana ; Kincl, Tomáš (advisor) ; Dvořák, Jiří (referee)
The goal of thesis is to verify the assumption that the company's strategy constituent elements Blue Ocean Strategy leads to a higher success rate, according to selected criteria. The theoretical part is based on literature and clarification of terms with which I work. The key pillar is to understand the difference between blue and red oceans. I also explain the strategic management approach compared to the Blue Ocean Strategy. This part is based on literature and expert opinion. The knowledge gained is reflected in the analysis of ten companies. These companies are examined in terms of tools and strategic management using tools Blue Ocean Strategy. Successful companies are further analyzed and observational characteristics of strategies is indicated whether they match the characteristics of the Blue Ocean Strategy and lead to greater company success.
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