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Analysis of the direct sale in the Czech Republic
Frištiková, Mária ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
The aim of my thesis is to analyzedirect sales from the customers point of view. How customers see copanies using direct sales I tried to find out the rate of their likeability and if they are at least known. What motivation do they have to buy when customers are buying their products. The buying frequency was also one of the factors. In theoretical part is described by professional literature and on-line source marketing, its forms, direct sales and companies using direct sales in Czech republic. I used quantitative method by questionnaire.I created the questionnaire elecronicaly and in printed version as well. While creating the thesis I focused on discussin som of the factors that customers are surraunded by.
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Využití benchmarkingu pro zlepšení výkonnosti podniku
Bartů, Jaromír
This thesis uses benchmarking methods for companies operating on the basis ofmultilevel marketing OVB Allfinanz and Amway. In the theoretical part summarizes all facts related to this topic. Subsequently, practical part uses appropriate methods to assess the current situation of both companies and based on the findings suggests proper applications for the improvement of the company OVB.
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The importance of CSR in direct selling
Zoulová, Sabina ; Křečková Kroupová, Zuzana (advisor) ; Mokrejšová, Veronika (referee)
The work deals with the importance of Corporate social responsibility (CSR) in direct selling. The theoretical part characterises direct selling as a whole. It focuses on multilevel marketing, which is the most frequently used form of direct selling. Next it mentions characteristic features that help us disclose illegal systems. These systems just pose as multilevel marketing. This part also comprises statistics that provide an overview of the position of direct selling in the market. In large part it deals with consumer protection. To a certain extent, consumer protection might be guaranteed through CSR, the Code of ethics and a company's memberhip in direct selling associations. The practical part includes a case study. The subject of the study is the largest direct selling company -- Avon Product. The main goal of the work is to prove/disprove following hypothesisses: "While doing the shopping, customers give priority to other factors rather than CSR" and "While looking for a job, people (distributors) give priority to other factors rather than CSR". The hypothesisses will be evaluated on the basis of questionnaire survey, which has a quantitative and qualitative part.
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Multilevel marketing
Křehlíková, Michaela ; Horová, Olga (advisor) ; Černá, Jana (referee)
The Bachelor Thesis examines Multilevel marketing (abbreviated as 'MLM') as a business sector. The first aim of this study is to analyse the system of MLM within the company Oriflame and to measure to what extent the success of MLM is dependent on the duration of the seller's involvement in MLM and on the type of individual's character. Additionally, the thesis investigates whether it is possible to attain financial independence within Oriflame. The second goal is to find out what is the public opinion of the MLM system. To gather reliable information, a questionnaire was created and distributed. The theoretical part of this Thesis refers to MLM as a part of direct selling, analyzes its history and current trends. There are also non-ethical and prohibited systems. The Thesis is focused on motivation and tools of success. The practical part presents the analysis of MLM system in the company Oriflame and research of public opinion about MLM. At the end of this Bachelor Thesis whole issues and results of the public opinion of MLM system are summarized.
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Direct selling as an opportunity to do business
Valc, Pavel ; Horová, Olga (advisor) ; Postler, Milan (referee)
Bachelor Thesis deals with direct selling and its use as a business opportunity. Goal of this Thesis is to analyze the process of building distributor network in the Amway company, identify the key factors necessary for success in this business and describe all its advantages and disadvantages for the distributor. The theoretical part describes direct sales and its multilevel marketing form, stating their history, current position in the global economy, differences from illegal pyramid schemes and differences compared to conventional business. The practical part is focused on Amway business opportunity, in which is anallyzed the selling and marketing plan, factors leading to success and benefit rate for distributors. Then is the business opportunity evaluated by SWOT analysis and in the end there are suggested solutions of discovered problems.
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Network marketing as an opportunity
Miššik, Dušan ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The goal of this bachelor thesis is to explain the concept of network marketing and its usage in the current business. The first part is focused od determination of the theoretical base of the issue, developement of the branch of network marketing and its illegal forms. Second part analyses the usage of network marketing in the current business and at the same time represents the biggest companies of direct sale in the world. The practical part is an aplication of the theoretical base to the FM GROUP company and there is also space devoted to suggestions to improve the opperations and the product distribution of the company.
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Multilevel marketing of the JUST company
DOLEŽAL, Pavel
The aim of this paper is to characterize the MLM system in a selected firm. The firm I chose is JUST Swiss company engaged in the manufacture and distribution of natural cosmetics and nutrition supplements. Job description is to describe the marketing system and business function of the distribution network company in relation to the present marketing theory to map customer satisfaction with the company and find out whether and how the company uses feedback. This section is compiled by guided interviews, questionnaire survey and his own observations.
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Comparison of Final Consumer s Contributions of The Purchase Network Marketing and Consumer Cooperative
LAVIČKA, Martin
Issue of my Master{\crq}s work inclusive of questions consumers{\crq} cooperative and network marketing. This is very interesting and actual section, because both of these levels have been hiding large potential. They can bring out compelling alternative solution in contact with final consumer. The Work is focused on general analysis of the setting of network marketing and the setting of consumers{\crq} cooperative in the Czech republic. This analysis is completed with comparison of two concrete subjects and assets for final consumers. One of the components is also question form. This question form is based on questioning of two hundreds respondents. Main aims were to find out consumers view of network marketing and consumers{\crq} cooperative, how consumers trust these systems and how often they use it for shopping. Conclusion what I got from research is that consumers{\crq} cooperative is more popular, than network marketing. Due to wrong name of network marketing. That is also why the final consumer use consumers{\crq} cooperative more often for shopping, than network marketing. Main potential of consumers{\crq} cooperative and network marketing is based on the fact, that they can get final consumers to integrate chain. In that case, the consumer is supposed to participate in the co-creation of products and services.
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