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Company Marketing Strategy
Janovský, Marián ; Heleš, Andrej (referee) ; Schüller, David (advisor)
Diploma thesis is focused on marketing strategy of the company. Thesis was created in cooperation with Motor-Car Trenčín s.r.o. company, which is the authorized dealer of the Mercedes-Benz automobiles. The theoretical part is focused on the treatment of the theoretical knowledge. The analytical part of work i sused for the analysis of the company and marketing research. Proposal part of the thesis contains specific proposals to improve the existing marketing strategy of the company in the field of product, price, place and promotion.
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Proposal of Marketing Mix for Cymbals Reseller
Dubnický, Marek ; Pálesch, Filip (referee) ; Mráček, Pavel (advisor)
This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.
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Production and distribution of cocaine and heroin in the world economy
Huňavá, Barbora ; Stuchlíková, Zuzana (advisor) ; Jiránková, Martina (referee)
The aim of teh work is to determine the causes of a long-term increase in production and distribution of cocaine in the Andean states and heroin in the Southeast and Southwest Asia, despite repression and active national drug policy, as well as international organizations. This paper describes the process of cultivation and drug production, distribution channels of drugs coming on the consumer markets. It explains and analyze the reasons and causes of involvement in drug trafficking and drug industry and its consequences for social and economic situation of individual countries, describes the national drug policy and the drug policy of international community and shows the connection of the drug trade with other elements of international crime.
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Network marketing as an opportunity
Miššik, Dušan ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The goal of this bachelor thesis is to explain the concept of network marketing and its usage in the current business. The first part is focused od determination of the theoretical base of the issue, developement of the branch of network marketing and its illegal forms. Second part analyses the usage of network marketing in the current business and at the same time represents the biggest companies of direct sale in the world. The practical part is an aplication of the theoretical base to the FM GROUP company and there is also space devoted to suggestions to improve the opperations and the product distribution of the company.
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Analysis of Marketing Mix Tools of Aquapalace Prague
Vojtechovská, Ivana ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The primary purpose of this study is to characterize the marketing mix of the aquapark Aquapalace Prague, i.e. the product, price, distribution channel (place), marketing communication (promotion), people, physical evidence and processes. In addition, this bachelor thesis analyzes the marketing environment including micro-environment and macro-environment. All these factors are integrated in SWOT analysis, which helps marketers to focus on key issues. On the basis of the results of this analysis, some recommendations are suggested.
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Marketingová stratégia pivovaru Steiger Vyhne, a.s.
Radová, Lucia Bc. ; Nesnídalová, Jitka (advisor) ; Kořínek, Michal (referee)
Práca je rozdelená do dvoch častí. V teoretickej je popis marketingového procesu a marketingového prostredia.Praktická časť práce analyzuje postavenie firmy na trhu a stanovuje strategický marketingový plán, ktorý obsahuje zistené problémy podniku a stanovuje na ne príslušné stratégie tak ako na definované ciele marketingovej stratégie, ktoré sú rozdelené na kvalitatívne a kvantitatívne položky.
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