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Analysis of financing small store in South Bohemia region
Pelc, Milan ; Říčka, Tomáš (advisor) ; Málek, Jiří (referee)
The first part of Master`s thesis focuses on defining the concept of small and medium sized company, a description of their meaning and the possibility of obtaining grants from EU structural funds and from government institutions. Within the options of grant will be prepared and submitted a grant application for a subsidized loan from Czech-Moravian Guarantee and Development Bank or from another entity. The second part of Thesis deals with the business plan. Thesis compares business plan from the franchisor with the reality that arose in building small store in Tabor and its operation in the first fifteen months. Based on the comparison may be designed to optimizing cost outlets of the store. The contribution of this Thesis is to look at a small retail business and it's financing. Such a complex view can help to similar retailers with orientation in the establishment and funding of a similar type of retail businesses. It will also be evaluated by franchise concept Náš grunt in the light of the real picture of financing its stores.
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Franchising as a Form of Market Entry
El Gindy, Rasia ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
My bachelor thesis deals with franchising as a form of market entry. It is divided into four main chapters. The fisrt chapter focuses on the theoretical definition of franchising, its characteristic features, its advantages and disadvantages. The second chapter is related to the process leading to the application of franchising in practice. The third chapter monitors the situation of franchising in the Czech Republic from the past to the present day. The last chapter applies to the franchising concept of SUBWAY.
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Franchising as a form of entry to the market
Šebestová, Martina ; Filipová, Vladimíra (advisor) ; Turnerová, Lenka (referee)
This bachelor thesis deals with franchising as a form of entry to the market. This work is devided into three chapters. The first chapter is focused on general theory in franchising (definition, different kinds of franchising, advantages and disadvantages, franchising history etc.). The second chapter is devoted to the application of franchising in particular firm accor hotels, where I introduce the brand ibis hotels and its operation in the world. In the third chapter I describe and introduce successful and emerging hotel company on the Czech market, highlighting the advantages and disadvantages of this concept.
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Franchising as a method of entry to the market
Vargovčíková, Lucie ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The subject of presented bachelor thesis is Franchising as a method of entry to the market. The first part of this thesis deals with characteristics of franchising such as the definition of franchising and its advantages and disadvantages for both parties involved. Then there is also provided the current situation of franchising in the Czech Republic. The second part deals with entry into the market by franchising. In this section franchise agreement is mainly mentioned, how to start a franchise business, what is needed to establish this business and how can franchise systems expand. Franchise financing options close the second part. The third part is devoted to franchising in a particular company, which is HaGaimpex s.r.o. owning a franchise Etam Lingerie. There is presented the history of the brand Etam Lingerie and functioning of the system. Then in this section sales techniques and future customer system are discussed, their evaluation and suggestions for improvement. Finally, SWOT analysis is made.
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Franchising as a form of entry to the market
Stará, Kristina ; Turnerová, Lenka (advisor) ; Průša, Přemysl (referee)
This bachelor thesis deals with "Franchising as a form of market entry". It is divided into three main chapters. The first part contains the teoretical issues, advantages and disadvantages of franchising and also the history and development of franchising in the world and in the Czech republic. The second chapter describes the process of implementation of franchising, and the last section contains a description of the functioning of franchise concept in the company FORNETTI Bohemia.
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The use of logistics in a manufacturing company
BODLÁKOVÁ, Alena
The graduation thesis deals with the use of logistics in the brewery Pivovar Protivín a. s. The paper presents a view of the current situation of Czech breweries in the Czech Republic as well as in the world. It maps the trends of recent years in the brewing industry and shows how Czech breweries have faced up the economic crisis. The results of Pivovar Protivín are presented and compared with the results of Svijany brewery. The distribution of Protivín brewery products is analyzed. Based on the analysis, the time frame of beer delivery to customers is made. Further on, the questions of the packaging management in Protivín brewery are dealt with. Breweries are specific for complex and expensive reverse logistics of returnable packaging. The question whether producing beer in PET bottles would be appropriate for Protivín brewery is studied. Determining the level of services provided for brewery customers is examined. According to the results presented here, the greatest demands on services provided by breweries appeared to be those by the customers in gastronomy sphere. Based on the questionnaire investigation, the standards in providing brewing services were set together. Finally, I suggested possible improvements that should lead to cost savings, greater flexibility of operations and competitive advantages for the Protivín brewery as well as for the whole K Brewery Group.
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Franchising as a form of market entry
Tichá, Alice ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
There are several alternatives to entering a new business market. This bachelor thesis focuses on franchising as one form of market entry. Both the theoretical and practical aspects of franchising will be discussed. The theoretical section encompasses the basic principles of franchising, its history and conception. All aspects of franchising, including the advantages and disadvantages for both franchisor and franchisee, will be reviewed. The practical section focuses on franchising applied to two concrete concepts, Naturhouse and Dietplus.
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Franchise networks operating in the Czech market in business services
Meruňka, Pavel ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
This bachelor's thesis introduces a franchising as a modern and promising form of business that in the context of globalization of the world economy has a great future. There are explained the principles on which the franchising is based and all the advantages and disadvantages for both contractual partners. It provides some pieces of information about different forms of franchise cooperation, legal and other requisites in the creation of a franchise system and the world development of franchising focusing on the current situation in the Czech Republic and its use in coming years. The second part presents the franchising in practice. It's based on personal interviews with leading representatives of the two franchise companies providing business services. The goal of this part is to acquaint with the principles of running these organizations and to analyze their beginnings and the subsequent implementation in the Czech market. The final section summarizes the author's survey which was supposed to find out the awareness and knowledge of the franchising among young people.
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