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Image and Identity of Telefónica Czech Republic Company
Žulavský, Jaroslav ; Skokanová, Dagmar (advisor) ; Novák, Michal (referee)
The objective of the thesis is an impartial definition of elements that make up the image and identity of the Telefónica Czech Republic, a.s. company. The work is divided into theoretical and analytical part. Introduction of the theoretical part clarifies concepts such as company image and company identity within various factors of management of profit-making organizations. The theoretical part of the thesis seeks to draw on available, especially foreign literature. The subsequent analytical part is exclusively devoted to the central theme of the thesis, i.e. detailed analysis of corporate identity and corporate image of the Telefónica Czech Republic, a.s. company with the emphasis on their mutual differences. After several chapters, followed by a part focusing on active research with the help of a questionnaire survey. Here, the thesis analyses and consequently summarizes data obtained from the questionnaire survey of the scope of image and identity of Telefónica Czech Republic, a.s.. The partial objective of the analytical part is also a comparison within the competitive telecommunications market in the Czech Republic. The main aim of the thesis is to try to find possible activities leading to continuous positive development of the image and identity od Telefónica Czech Republic, a.s..
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Corporate Identity of a medium-sized company with practical application for architecture company
Seman, Daniel ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This bachelor thesis is concerning a qustion of corporate identity and its components from the comunications' point of view. The aim of the thesis is creating new uniform visual style guideline for architecture studio INAR. The main concern of theoretical part is corporate identity ans its relation to corporate image. It also concerns analysis of individual components of corporate identity. These components are corporate culture, corporate comunication, corporate design and product. The aim of theoretical part of the thesis is to clarify elements of this topic and to build up a theoretical foundation for the proces of creating a corporate design guideline in the second part of the thesis. Practitcal part of the thesis is aimed on creative prces of designing a logo and a design gudeline for architecture studio. Individual outputs are created with consideration of principles described in the first part of the thesis, and the methods udes to create those outputs are based on common practise.
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The perception of corporate identity and corporate image of a selected company
Orosz, Noémi ; Kašparová, Eva (advisor) ; Duchečková, Dana (referee)
This bachelor thesis analyses the corporate identity and corporate image of the company Renault Česká Republika, a.s. The aim of the thesis is to examine the current state of the corporate identity and image from the perception point of the employees and to make recommodations to better the current situation of the corporate identity and with that, the corporate image if needed. The first, theoretical part of the thesis further introduces the corporate identity, its components and their contribution to the corporate identity and image with the focus on its effects on the employees of the company. The second, practical part analyses the identity in the company with the help of documentary analysis and questionnaire survey.
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Nástroje utváření pozitivní image firmy T-Mobile Česká republika a.s.
Medková, Alena ; Nový, Ivan (advisor) ; Franková, Emilie (referee)
The content of this work is to focus on the concept of corporate image and its analysis of the selected company, which is in this case T-Mobile Czech Republic a.s. Analysis of the company's image comes from the first analysis of its identity and elements of corporate identity, which consists of finding and subsequently image perceived by employees and consumers in the Czech market through questionnaires. It is shown by a comparison of some elements of the main competitors in the industry. Finally was given some recommendations for improvement of certain activities of the company, which in turn may positively affect the company's image.
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PR tools in selected company
MILCOVÁ, Kristýna
The aim of the work was to evaluate the current use of internal and external public relations in company Fabory CZ, Ltd. and to create plan of another development. The practical section of this work includes PR activities, which are used in the company Fabory CZ, description of external and internal PR activities. On the basis of the questionnaire survey were presented suggestions how to improve external and internal public relations in company Fabory CZ.
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Analysis of corporate identity company NIOSPORT agency, a.s.
Hromasová, Lucie ; Jarošová, Eva (advisor) ; Kašparová, Eva (referee)
Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.
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Analysis of image of company ČSOB LEASING, a.s.
Rosí, Michal ; Vávra, Oldřich (advisor) ; Freidinger, Oldřich (referee)
The thesis focuses on introducing the term corporate image. The purpose of the theoretic part is to explain the term corporate image with emphasizing its different parts from term corporate identity. And the sekond task of theoretical part is explaining terms brand and logo and find out how Theky can support the corporate image. The task of practical part of this thesis is to apply knowlege from theoretical part. Apply them why we will be researching if CSOB LEASING, a. s. suceeded in introduction thein corporate image to public and if they did it succesfully.
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Image and public relations of a private university
Hrodějová, Simona ; Jarošová, Eva (advisor) ; Bedrnová, Eva (referee)
The goal of this master thesis is to summarise theoretical knowledge and characteristics of the corporate image and characteristics of public relations and subsequently to practice the PR audit and the research of the corporate image by the key target groups in the surrounding of the organization. An optimazing approach to the communication process has been developed based by outputs from the PR audit. The analysis and the research were conducted on a higher educational institution XY Ltd. The analysis of the material facts through the scientific literature and company internal documents and personal partially standardised interview were used as a methodological background for the PR audit. The subjective attitudes of the key target groups of interested persons towards corporate image was conducted with the help of questionionnaires.
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Corporate Social Responsibility: The Future of Marketing Communications
Zidarova, Margarita ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
The purpose of this study was to investigate Corporate Social Responsibility (CSR) as a contribution tool to the future practices of corporate marketing communications. Another aim was to discover the current practices of CSR within corporate marketing communications with a specific focus on corporate and stakeholder value creation gained through this merging of two disciplines. Finally, the possibility of creating future competitive advantages through the use of CSR in marketing communications was also examined. The author applied a qualitative interview questionnaire as well as a quantitative survey study as primary research methods conducted for the purpose of this thesis. The interview questionnaires focused on the internal stakeholders' point of view on CSR as a marketing tool, while the survey study examined customer and external stakeholders' interest in current practices and value of CSR. The primary research was complemented by a broad literature review on the subjects of corporate marketing communications and corporate social responsibility. The main results revealed by the literature reviews and empirical research showed that corporate social responsibility has gained increasing value amongst business practitioners and external stakeholders. It was found that CSR can be executed most efficiently though public relations, and thus it helps sustain a sound corporate identity, brand, image and reputation, resulting in stakeholder loyalty and corporate value. The key findings of the research proposed that the proper use of CSR within marketing communications, by developed mid- and large-size organizations, could result in future competitive advantages in the market place. The principal concluding remark of the author was to highlight the importance of corporate social responsibility practices in marketing communications, with respect to value creation. This thesis aims to create motivation for further empirical research and development.
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