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Analysis of the E-Commerce Website and Realization of Chosen Recommendations
Kulich, Petr ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
The aim of this thesis consists of defining a set of recommendations that should lead to more successful e-commerce website of EuroCup Agency s.r.o. The aim also consists of creating a schedule of their realization, setting of the complete realization goals and realizing of the recommendations that belong to the first phase. The thesis is based on theoretical presentation of possible steps that could be realized for improving e-shops' successfulness, and on extensive analysis of the monitored e-commerce website. This analysis is focused on the company's market, target segments and competitors, company's sales, offline conversion rate, statistics measured by Google Analytics tool, and usability of the e-commerce website.
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The analysis of a system of corporate education
Chabrečeková, Juliána ; Stříteský, Marek (advisor) ; Fučíková, Jana (referee)
This Bachelor's thesis aims at analysing a system of corporate education of a particular company and at advocating a suggestion for enhancing its effectiveness. The first section comprises of a theoretical summary of the present issue, which in turn sets out the criteria for the evaluation of the foregoing report. The fundamental starting points essential for the carrying out of this analysis, as well as a list of methodology and mechanisms deployed in the course of execution of this thesis, are stipulated in the second section hereof. The main section contains an outline of typical features existent in the entire training scheme of the Nuclear Power Plant Mochovce. The following detailed analysis focuses on the break-down of and the appraisal of the specialist professional qualification, while it emphasises the individual phases of systematic education. I shall, based on a thorough evaluation and the undertaken research, attempt to propose a number of recommendations which, if implemented, could lead to an increase in the effectiveness of the specialist vocational training at the Nuclear Power Plant Mochovce.
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Education and development of managers
Bartheldyová, Jana ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
The bachelor's thesis deals with the issue of education and development of business managers in company Internet a.s. The bachelor's thesis aims at analysing individual phases of educational system in company Internet a.s. and subsequently assess their positives and negatives and then propose elimination of possible deficiencies. The thesis is divided into two parts -- theoretical and practical. The first part includes an explication of the basic notions connected with education and development of managers, then individual phases of system of education, methods and forms of education. The second part focuses upon concrete enterprise. It involves characterisation of enterprise and demands on competence and abilities of manager. The practical section also includes analysis of individual phases of system of education and development in enterprise Internet a.s. and describtion of positives and negatives of individual phases of system of education and suggestion eliminating their deficiencies.
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ICT in public administration
Paluš, Matej ; Voříšek, Jiří (advisor) ; Stiegler, Petr (referee)
This bachelor thesis is devoted to eGovernment in Czech Republic with a major focus on project of data boxes. In the first part I compare some of the selected electronic services of eGovernment in EU countries with analysis of level that was reached. This includes clarification of the Czech Republic's position in the ranking of EU countries in meeting of computerization services. The second part is already dedicated to the situation of implementing data boxes in Czech Republic. My purpose is to introduce large and significant project for the computerization of public administration. I want to refer the legal aspects and risks associated with data boxes, problems with their implementation but also evaluate the benefits of this project. The last part is about the situation in the Slovak eGovernment and possible visions for the future. The most important of this part will be the analysis of every possible risks that could jeopardize the implementation of data boxes in Slovakia. I want to focus on legislative aspects of the eGovernment and also the situation after that act was applied.
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The use of new statistical processes by evaluation of land adjustment realization in Southern Bohemia.
HRNÍČKOVÁ, Martina
The diploma thesis is focused on evaluation and realization of the complex land amendments in south bohemia district. The theoretical part provides general information about the land amendments from the history to their goals following with description of the forest paths mainly their categories and requests on path network propositions. In the practical part there is described realization of the forest paths mainly their costs and how many kilometers had been carried out in the particular districts. The next part describes Tabor district. There are evaluated mainly technical parameters of the roads, start and finish of the build and if it had been new build or restoration. Finally there is financial comparison put into graphs.
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The Application of Marketing Management in a Chosen Company
Kubíčková, Magda ; Ezrová, Hana (advisor) ; Karásková, Hana (referee)
The main objective of my thesis is to elaborate fundamental theoretic data related to marketing management. Later on, these elaborated theoretical principles will be applied to a particular enterprise and then an analysis of marketing management will be carried out. Subsequently, the management of the chosen firm will be evaluated and proposals for certain measures, which should lead to the improvement of the situation of the firm, will also be submitted.
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Processing of marketing management in Rodenstock ČR s.r.o.
Toušová, Kateřina ; Ezrová, Hana (advisor)
In the nowadays hard competitive markets it is inevitable for company to have an accurate and well elaborate marketing management. Its achievment does not depend merely on perfect product but the best controlled marketing strategy, realization and supervision are essential as well. So that these are three parts of a marketing management which are linked tightly to each other. Outcome of that whole process is a marketing plan which helps to achieve the demanded goals.
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Uplatnění marketingového řízení v podniku DH Dekor, s. r. o.
Radilová, Lucie Bc. ; Ezrová, Hana (advisor) ; Fiala, René (referee)
Práce hodnotí uplatnění marketingového řízení v podniku DH Dekor, s. r. o. Nejprve jsou vymezeny teoretické poznatky z různé odborné literatury. Dále práce obsahuje charakteristiku podniku. Poté je popsáno uplatnění marketingového řízení a nástrojů marketingového mixu v podniku. Na závěr je uvedeno hodnocení marketingového řízení, marketingového mixu a opatření vedoucí ke zlepšení situace podniku.
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